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Director, Category Leadership

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The Coca-Cola Company

21d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Rogers

AI generated summary

  • You need a bachelor’s degree (MBA preferred), 5+ years in CPG, strong analytical skills, experience with data sources like Nielsen, and proficiency in tools like Power BI and JDA.
  • You will collaborate with Walmart, drive category strategies, leverage insights for growth, manage modular processes, and build relationships to enhance Coca-Cola's beverage positioning and brand objectives.

Requirements

  • Education: Minimum Required Bachelor’s Degree; Preferred: MBA or other graduate degree
  • Experience
  • Minimum Required:
  • 5+ Years in CPG Industry
  • Senior level experience within the consumer goods/beverages industry
  • Strong knowledge of category management principles and analytic techniques
  • Preferred Level
  • 7+ Years in CPG Industry
  • Experience across multiple disciplines beyond category management (Shopper Insights, Strategy and Capabilities, etc)
  • Skills
  • Advanced analytical capability
  • Specific capabilities with customer specific data sources (Walmart Luminate/Scintilla, Retail Link, etc.)
  • High level of experience in data providers (Nielsen, IRI)
  • Collect, clean, aggregate, combine and maintain data to ensure accuracy and reliability for analysis and reporting; Including from data sources like Nielsen, Circana, and Numerator
  • High technical skill and aptitude with modular drawing process tools such as:
  • JDA, Mission Control, Shelf IQ
  • High level of technical skills in computer software: MS Office, Power BI, Alteryx, Tableau
  • Demonstrated reputation for customer engagement with ability to positively drive business results
  • Ability to link category leadership strategies to customer strategies
  • Strong analytical and problem solving skills with the ability to interpret complex data and translate it into actionable insights
  • Planning experience – strategic thinking, forward looking, time cognizant
  • Drives organizational performance, efficiency, & effectiveness by translating analytics into actions and results

Responsibilities

  • Serve as the primary point of contact for Walmart merchant, understanding their needs, both tactical and strategic, to deliver tailored and custom solutions and strategies
  • Partners with Walmart on key Category strategy, assortment, and space decisions including working with senior executives to collaboratively build strategies and tactics designed for future category growth.
  • Makes strategic and tactical recommendations to drive future category, retailer, and Coca-Cola growth by leveraging unique insights from point of sale, shopper card, panel data as well as other industry sources.
  • Builds strong connection between Walmart and Coca-Cola’s strategic priorities.
  • Owns end-to-end modular relay process for store specific modulars.
  • Stewards’ development & implementation of process for sharing best practices within Coca-Cola to drive/shape future corporate strategy.
  • Develop fact-based insights to develop assortment strategies for merchant; combine insights from various sources to build a cohesive recommendation for the merchant’s assortment
  • Ensures that category management tools, data, and shopper insights are effectively leveraged to grow distribution, space, and optimized assortment for all beverage categories.
  • Drive category strategy and opportunities; and ensure the plan has a relevant category strategy which will win in the market
  • Focus on Walmart category development
  • Provide leadership & continued stewardship for Walmart’s beverage categories
  • Recommends space opportunities and risks for the beverage category
  • Collaborate with cross functional departments (Channel Strategy, Marketing, RGM etc) on projects focused on becoming our customers most valued supplier
  • Develop solid working relationships with key retailer divisional/category managers to drive NARTD beverages into all aspects of their shopper engagement strategy in-store
  • Act as brand champion for Coca-Cola by defining and driving overall brand objectives through the practice of category management techniques, delivering comprehensive category programs internally and across retail partners to drive product and brand initiatives
  • Build strong team-oriented relationships with other key internal business units and/or global partners that result in new business and/or cross-category opportunities

FAQs

What is the primary location for the Director, Category Leadership position?

The primary location for this position is Rogers, Arkansas.

Who does the Director, Category Leadership report to?

The Director, Category Leadership reports to the Senior Director, Category Leadership for Walmart & Sam’s Club.

What qualifications are required for this position?

A minimum of a Bachelor’s degree is required, with a preferred MBA or other graduate degree.

How many years of experience in the CPG industry are required for this role?

A minimum of 5 years in the CPG industry is required, with 7 years preferred.

What key skills are essential for the Director, Category Leadership role?

Essential skills include advanced analytical capability, strong knowledge of category management principles, proficiency with data sources like Nielsen and IRI, and technical skills with software such as MS Office, Power BI, Alteryx, and Tableau.

What is the expected travel percentage for this position?

The expected travel percentage for this position is 20%.

What is the salary range for the Director, Category Leadership role?

The salary range for this position is $160,000 - $186,000.

Are there any performance incentives associated with this role?

Yes, there is an annual incentive reference value percentage of 30, which indicates performance at target.

What types of projects will the Director, Category Leadership collaborate on?

The Director will collaborate on projects focused on category strategy, assortment, and space optimization with cross-functional departments like Channel Strategy, Marketing, and Revenue Growth Management (RGM).

What are key focus areas for this role?

Key focus areas include strategic thinking and strategy development, project management, and relationship management.

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The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.