Director, Communications & PR, EMEA

lululemon

Oct 4

Applications are closed

Job
Full-time
Expert Level
Marketing
Media & Journalism
London

Requirements

Fluent English speaker; fluency in French, German, and/or Spanish a plus.
Ability to anticipate and mitigate potential reputational issues, demonstrating sound judgment and discretion.
Details-oriented and used to thriving in a fast-pace, deadline-driven environment.
Proven people development expertise.
Outstanding written, presentation and verbal communications skills, with the ability to distil messages into clear, compelling communications in a variety of formats.
Possessive of existing press relationships and a strong understanding of the media/digital landscape.
Ability to articulate and co-create strategies with a wide range of people, including senior leaders, agency partners, and employees at all levels of experience.
12+ years of relevant in-house and/or agency experience across consumer PR, corporate communications, and internal engagement; ideally for a premium, purpose-led, global business.
Integrate fun and joy as a way of being and working.
Foster connection by putting people first and building trusting relationships.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Communicate with honesty and kindness and create the space for others to do the same.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Acknowledge the presence of choice in every moment and take personal responsibility.
Field/Community-based work is necessary or important within the designated remit, with relevant travel required.
In-person collaboration is important, and work is performed from the office at least 3 days per week.
Please Include a Cover Letter.

Responsibilities

Manage strategic materials, budgets, and reporting tools.
Provide written and verbal executive communications support for the EVP International and SVP EMEA, and stakeholder communications counsel to wider departments.
Fuel employee engagement and connection through virtual and in-person communications channels.
Serve as communications lead on issue and crisis management across the region, including both directly operated and franchise markets.
Build trusting relationships with key media and industry influencers.
Create dynamic public-facing initiatives that support the company purpose through story-telling and experiences across brand, product, community, culture, impact and business.
Develop a cross-functional communications team and lead EMEA PR agencies across the UK, Germany, France, Spain, and franchise markets.
Partner with EMEA Brand Marketing leaders, contributing to an effective and measurable local strategy to drive brand familiarity and growth.
Serve as a member of the Global Communications Leadership Team, leading the EMEA vision, planning and strategy across consumer and corporate PR and internal communications.

FAQs

What is the main focus of the Director, Communications & PR, EMEA role at lululemon?

The main focus is to develop and execute innovative public relations, corporate communications, and internal engagement strategies for the EMEA market, supporting the company's purpose through dynamic storytelling and experiences.

What are the key responsibilities of this position?

Key responsibilities include managing strategic materials and budgets, providing executive communications support, leading employee engagement efforts, crisis management, building media relationships, and developing cross-functional communications strategies.

What qualifications and experience are required for this role?

Candidates should have 12+ years of relevant in-house or agency experience in consumer PR, corporate communications, and internal engagement, outstanding written and verbal communication skills, and a strong understanding of the media landscape. Fluency in additional languages such as French, German, or Spanish is a plus.

Is this a permanent position?

No, this is a fixed-term contract covering a 12-month leave until November 2025.

What is the work environment like for this role?

The work environment is hybrid, requiring in-person collaboration at least 3 days per week, with relevant travel necessary within the designated remit.

What type of team will the Director be leading?

The Director will develop a cross-functional communications team and lead EMEA PR agencies across key markets including the UK, Germany, France, Spain, and franchise markets.

How important is employee engagement in this role?

Employee engagement is highly important, as the role involves fueling connection and engagement through both virtual and in-person communication channels.

What company values are emphasized for this position?

Candidates should integrate fun and joy into their work, foster connection, lead with courage, communicate with honesty and kindness, possess an entrepreneurial spirit, and take personal responsibility for their choices.

Will the Director be involved in crisis management?

Yes, the Director will serve as the communications lead on issue and crisis management across the region, addressing both directly operated and franchise markets.

Is there a need for travel in this role?

Yes, relevant travel is required as part of the field/community-based work necessary for the position.

lululemon

Retail & Consumer Goods

Industry

10,001+

Employees

Mission & Purpose

lululemon athletica inc. (NASDAQ:LULU) is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. https://corporate.lululemon.com/careers