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Director, Corporate Communications

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Authentic Brands Group

2mo ago

Applications are closed

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • New York City

Requirements

  • 8+ years of experience working in communications with a background in journalism, media and social
  • Experience successfully managing direct reports and/or a team
  • A proactive storyteller who initiates creative ideas and identifies opportunities that support the overall corporate strategy and goals
  • Performance-driven communicator with thorough knowledge of digital platforms (web, social, email, etc.)
  • Ability to prioritize and meet strict daily, weekly and monthly deadlines
  • Excellent editorial writing and verbal communication skills
  • Enthusiasm for the business of sports, fashion, retail, entertainment and media
  • Proficiency in email marketing software (Mailchimp), media monitoring databases, web development software (Squarespace) and MS Office (Word, Excel, PowerPoint)

Responsibilities

  • Partner with VP of Corporate Communications on the global storytelling around Authentic Brands Group and its multi-faceted brand platform
  • Manage the weekly development and dissemination of the Authentic Newsletter to the company’s network of 10,000+ brand, retail and entertainment industry partners around the world
  • Collaborate with Brand, Business Development, Marketing and People & Culture teams to produce bespoke communications for key audiences and markets
  • Lead Authentic’s corporate social media strategy across Instagram, Facebook, X and LinkedIn, and monitor real-time conversation to inform corporate response, tracking analytics such as follower growth, sentiment, engagement and impressions
  • Explore and present new and emerging digital opportunities to grow Authentic’s corporate profile on social media
  • Oversee drafting of internal memos, messages, talking points and Q&As as well as capture photo and video content on an ad hoc basis
  • Manage the corporate creative workflow as well as development and maintenance of corporate collateral and resources including the Authentic website and newsroom, key books and decks, sizzle reels and videos, branded assets and more based on the needs of the business
  • Collaborate with ESG task force to execute Authentic’s ESG (Environmental, Social and Governance) playbook and drive the education, communication and implementation across the company and global partner network
  • Partner with PR/Comms and People & Culture teams to maintain Authentic’s corporate calendars, execute companywide town hall meetings and support enterprise-wide communications initiatives
  • Support the ongoing advancement of Authentic’s DEI initiatives as well as charitable partnerships, employee engagement events and brand PR events

FAQs

What are the main responsibilities of the Director, Corporate Communications role at Authentic?

The main responsibilities include leading the development and implementation of integrated corporate and brand communication strategies, creating and disseminating original editorial, newsletter and social media content, and collaborating with a world-class team and industry partners to engage audiences across corporate channels.

Who does the Director, Corporate Communications report to at Authentic?

The Director, Corporate Communications reports to the VP of Corporate Communications at Authentic.

Authentic Brands Group

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising
Industry
201-500
Employees
2010
Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments