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Director, Culture Marketing

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Red Bull

30d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • Miami

AI generated summary

  • You need 10+ years in lifestyle marketing, event production experience, strong leadership, budget management skills, and fluency in English. A background in culture is essential.
  • You will drive culture marketing strategy, oversee high-profile events, manage key partnerships, mentor your team, and collaborate cross-functionally to enhance brand relevance and impact.

Requirements

  • 10+ years of experience in marketing, with a strong focus on lifestyle, experiential, and culture-related marketing.
  • Experience in developing and executing large-scale, innovative culture marketing programs.
  • Deep understanding of both traditional and non-traditional brand marketing strategies and how they intersect with culture.
  • Extensive experience in leading event production, particularly in live music, art, and other culture-related events.
  • Manage large budgets and driving cost efficiency without sacrificing quality.
  • Exceptional leadership skills with experience in managing and developing high-performing teams.
  • A history of delivering results in fast-paced, creative environments, with the ability to influence senior leadership.
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English; additional language skills an advantage

Responsibilities

  • Lead the development of a comprehensive, long-term Culture Marketing strategy aligned with Red Bull's global and regional business objectives. Serve as the primary thought leader and expert on cultural trends, ensuring the brand remains at the forefront of relevant cultural movements in music, dance, art, and social innovation. Identify new opportunities and innovations in culture marketing to enhance brand relevance and engagement. Collaborate with senior leadership across marketing, communications, sales, and brand teams to integrate culture initiatives within the broader marketing mix. Ensure that all cultural marketing initiatives resonate deeply with key consumer segments and drive measurable brand impact.
  • Oversee the strategic direction and execution of high-profile culture marketing events, ensuring flawless delivery, brand alignment, and business outcomes. Lead the planning and execution of flagship events, including Red Bull-owned and 3rd-party partnerships, with a focus on superior production, content creation, and product integration. Define success metrics for all projects and events, ensuring post-event analysis informs future strategies. Manage the budget for the culture marketing function, allocating resources to maximize impact and efficiency across the portfolio of programs. Guide regional teams in executing localized versions of global initiatives, ensuring consistency while allowing for regional customization.
  • Cultivate and manage relationships with high-level artists, influencers, opinion leaders, and key cultural stakeholders, fostering strong partnerships that enhance brand storytelling and relevance. Identify and activate influential culture creators to lead product trials, extend the brand's reach, and align their narratives with the brand's cultural vision. Secure partnerships that amplify the brand's role in key cultural movements, turning these opportunities into long-term strategic alliances.
  • Build, lead, and mentor a high-performing Culture Marketing team, fostering a collaborative, innovative, and forward-thinking work environment. Set clear objectives for the team and oversee the development of regional culture marketing plans to ensure alignment with global and national goals. Provide coaching and professional development opportunities for team members to ensure they grow into future leadership roles. Foster a culture of creativity, innovation, and accountability, ensuring the team is motivated and aligned with Red Bull's core values.
  • Work closely with cross-functional teams, including Brand, Communications, Partnerships, Sales, and Digital, to ensure integration and amplification of culture marketing initiatives. Partner with the Communications team to secure media coverage and storytelling opportunities that elevate the impact of culture marketing projects. Collaborate with the Brand team to ensure that all culture marketing initiatives are aligned with the overarching brand strategy and consumer engagement goals.

FAQs

What are the main responsibilities of the Director of Culture Marketing?

The main responsibilities include leading the strategic development and execution of culture-focused marketing initiatives, overseeing high-profile events, managing partnerships with artists and influencers, and building a high-performing Culture Marketing team.

What qualifications are required for this position?

Candidates should have 10+ years of experience in marketing with a focus on lifestyle and culture-related marketing, experience in executing large-scale programs, and exceptional leadership skills. A bachelor's degree or equivalent work experience is also required.

Is fluency in languages other than English necessary for this role?

Fluency in English is a must, while additional language skills are considered an advantage.

What type of budget management is expected from the Director of Culture Marketing?

The Director will manage large budgets and be responsible for driving cost efficiency without sacrificing quality.

What is the salary range for this position?

The base salary range for this position is $115,280 to $172,920, plus cash incentives, with actual salary offers varying based on work experience.

Are there opportunities for team development and mentorship in this role?

Yes, the Director is expected to build, lead, and mentor a high-performing team, providing coaching and professional development opportunities for team members.

What is the work environment like for this position?

The work environment is collaborative, innovative, and fast-paced, requiring the ability to influence senior leadership and deliver results creatively.

Do we support remote work for this position?

This position is open to remote work in a hybrid format.

What benefits are offered to employees in this role?

Benefits include comprehensive medical, dental, and vision plans, 401k match, family leave, PTO & paid holidays, pet and legal insurance, life insurance, and tuition reimbursement, although benefits may vary depending on employment nature and work location.

Is this position open to applicants from outside the U.S.?

This position is open to U.S. citizens, U.S. permanent residents, or individuals currently authorized to work in the United States on a valid visa.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.