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Director, Global Brand Experience

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Snap Inc.

4d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • London

AI generated summary

  • You must have a Bachelor's degree, extensive experience in brand/event marketing, team leadership, and global program management, with strong analytical skills and a strategic mindset.
  • You will lead global brand experiences, manage a team, collaborate cross-functionally, deliver flagship events, ensure operational excellence, establish budgets, and drive innovation in storytelling.

Requirements

  • Minimum Qualifications:
  • Education
  • Bachelor’s degree in Marketing, Communications, Business, Design, or a related field, or equivalent practical work experience in a related field in lieu of a degree.
  • Experience
  • Significant experience in experiential marketing, brand marketing, event marketing, or a closely related field at a technology, media, entertainment, or creative agency organization.
  • Substantial experience leading and managing teams, including managers and/or multi‑disciplinary project teams.
  • Substantial experience owning end‑to‑end strategy and execution for large‑scale brand experiences or event portfolios.
  • Experience leading programs that span 2 or more regions (e.g., Americas, EMEA, APAC) or multiple priority markets.
  • Other
  • Ability to travel for events and key internal gatherings, including international travel, as business needs require.
  • Knowledge, Skills & Abilities:
  • Deep expertise in experiential, brand, or event marketing — from strategy and creative development through production and on‑site execution.
  • Strong people leadership skills, including building and scaling teams, setting clear expectations, providing coaching and feedback, and fostering an inclusive, collaborative culture.
  • Exceptional cross‑functional leadership and influence skills; able to synthesize input across Marketing, Product, Sales, AR/Specs, and external partners and drive toward clear decisions.
  • Strategic thinker with strong creative judgement and storytelling skills; able to connect brand, product, and audience insights into compelling experience narratives.
  • Operationally excellent and highly organized; comfortable managing complex programs and budgets across multiple concurrent workstreams and regions.
  • Strong analytical and problem‑solving skills; able to define success metrics, interpret data and feedback, and translate insights into action.
  • Comfortable working in a fast‑paced, ambiguous environment with evolving priorities, while maintaining a high bar for craft and execution quality.
  • Preferred Qualifications:
  • Experience in a global brand or experiential leadership role at a technology, social, entertainment, or lifestyle brand.
  • Experience leading experiences that feature AR, immersive technology, or hardware (e.g., AR lenses, Spectacles, interactive installations).
  • Track record of partnering closely with executive stakeholders and representing brand experience strategy in senior‑level forums.
  • Experience managing and optimizing multi‑million‑dollar experiential or marketing budgets.
  • Demonstrated success building repeatable experiential programs, frameworks, or toolkits that scale across regions and teams.
  • Fluency in additional languages beyond English and/or deep experience working with audiences in multiple cultural contexts.

Responsibilities

  • Lead the vision, strategy, and roadmap for a portfolio of global brand experiences (B2B, consumer, partner, creator, and internal events) across EMEA and APAC, aligning them to company‑level and marketing priorities.
  • Own end‑to‑end delivery of flagship experiences — from strategy and brief, through creative development, production, on‑site execution, and post‑event measurement.
  • Manage, coach, and develop a team of brand experience leaders and producers across multiple markets, fostering an inclusive, high‑performance culture grounded in Snap’s values of being Kind, Smart, and Creative.
  • Partner closely with regional international leaders and cross‑functional partners (Marketing, Comms, Product, Sales, Partnerships, AR/Specs, and others) to ensure experiences are locally relevant, globally consistent, and tightly integrated with go‑to‑market plans.
  • Translate complex product and AR narratives into simple, emotionally resonant experiential stories that help audiences understand Snap’s brand, products, and value.
  • Establish and manage budgets, timelines, agencies, and vendors; ensure operational excellence, risk management, and high‑quality execution at scale.
  • Define success metrics and measurement approaches for experiences (e.g., awareness, familiarity, consideration, pipeline/revenue contribution, engagement), and use insights to continuously improve the portfolio.
  • Champion innovative use of creative technology, AR, and Spectacles within experiences; pilot new formats, platforms, and storytelling techniques that differentiate Snap in the market.
  • Contribute to broader GBX and Marketing leadership discussions, including org health, talent development, and long‑term capability building for the brand experience function.

FAQs

What is the primary focus of the Director, Global Brand Experience role at Snap Inc?

The primary focus of the Director, Global Brand Experience role is to lead the vision, strategy, and execution of a portfolio of global brand experiences across EMEA and APAC, aligning them with company-level and marketing priorities.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Communications, Business, Design, or a related field, along with significant experience in experiential marketing, brand marketing, event marketing, or a closely related field is required.

Is previous experience in a global brand leadership role preferred?

Yes, experience in a global brand or experiential leadership role at a technology, social, entertainment, or lifestyle brand is preferred.

Will this role require travel?

Yes, the role will require travel for events and key internal gatherings, including international travel, as business needs arise.

How important is cross-functional collaboration in this position?

Cross-functional collaboration is crucial; the Director will partner closely with regional international leaders and various teams (Marketing, Comms, Product, Sales, etc.) to ensure experiences are locally relevant and globally consistent.

What types of experiences will the Director be managing?

The Director will manage a portfolio of global brand experiences that include B2B, consumer, partner, creator, and internal events.

Are there specific skills that are emphasized for this role?

Yes, strong people leadership skills, strategic thinking, exceptional cross-functional leadership, and strong analytical and problem-solving skills are emphasized.

Will the Director be responsible for budget management?

Yes, the Director will establish and manage budgets, timelines, agencies, and vendors to ensure operational excellence and high-quality execution.

What is the company's stance on diversity and inclusion?

Snap Inc. is committed to providing employment opportunities regardless of diverse backgrounds, and actively promotes an inclusive work environment.

What is Snap's "Default Together" policy?

Snap's "Default Together" policy emphasizes in-person collaboration and expects team members to work in the office at least 4 days per week to enhance culture and teamwork.

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Snap Inc.

Snap Inc.

Entertainment & Media
Industry
1001-5000
Employees
2011
Founded Year

Mission & Purpose

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.