Director, Lifestyle Marketing - EMEA

Authentic Brands Group

2mo ago

Job
Full-time
Senior Level
Marketing
London
Quick Apply

AI generated summary

You need 5+ years in fashion/beauty/lifestyle marketing, influencer campaign skills, strategic brand experience, social media expertise, strong communication, analytical skills, and a related Bachelor's degree.
You will lead integrated marketing campaigns, drive consumer awareness, secure partnerships, analyze market data, develop brand strategies, and ensure consistent messaging for lifestyle brands in EMEA.

Requirements

Has at least five years of experience in brand marketing and management
Expertise in the Fashion, Beauty & Lifestyle sector, with broad experience in media, content, endorsements, digital, and integrated marketing plans
Lead digital and influencer campaign structure
Proven track record in creating and executing strategic brand and marketing campaigns and initiatives that resonate across consumer touchpoints
Strong understanding of influencer and social media marketing
Strong analytical and research skills
Excellent verbal communication, written communication, and presentation skills
A confident, action-oriented mindset
Must have strong computer proficiency with strength in MS Office. (Word, Excel, PowerPoint, etc.)
Bachelor's degree in business, marketing, or a related field

Responsibilities

Developing and executing integrated, multi-media marketing projects with an emphasis on digital
Building integrated, omnichannel marketing programs that generate effective outcomes in media and social media impressions through celebrity/influencer associations.
Secure promotional partnerships in region and introduce Authentic lifestyle brands to more diverse audiences
Drive consumer awareness of brands to securing and solidifying a fan base.
Build brands creative strategy, leading marketing campaigns internally and externally with partners
Lead campaign performance and growth opportunities that align with Authentic strategic goals.
Lead development and execution of local marketing strategies that tie to overall brand goals and financial targets
Oversee the implementation, and performance of brand and marketing initiatives in support of each brand's vision and business goals in region
Collaborate with internal stakeholders on ongoing brand development and provide marketing direction and expertise that contributes to business growth and audience engagement
Lead monthly brand meetings with internal partners and critical licensees and create joint activation plans with clearly defined deliverables, timelines, and accountabilities
Identify ongoing research needs by brand; manage research projects, present findings to key stakeholders, and make informed recommendations for action
Participate in brand strategy planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data, and identify brand growth opportunities
Facilitate consistent brand messaging across all consumer touchpoints
Spearhead Regional Brand Summits that communicate the brand message to external partners
Lead and facilitate best-in-class partner support and management, assuring the delivering of outstanding marketing service and support to licensing partners
Work with Business Development and Brand Management to achieve licensing and business growth goals in region
Oversee development and ongoing revision of brand guidelines

FAQs

What are the main responsibilities of the Director, Lifestyle Marketing - EMEA?

The Director, Lifestyle Marketing - EMEA is responsible for overseeing Lifestyle Brand Marketing, including content development, integrated marketing management, creative, and marketing strategy for our Lifestyle portfolio brand properties in the EMEA region. They are also in charge of spearheading all brand marketing efforts, building relationships with regional licensing partners, driving awareness of unique product launches, and ensuring marketing plans support sales and brand initiatives.

Who does the Director, Lifestyle Marketing - EMEA report to?

The Director, Lifestyle Marketing - EMEA reports directly to the SVP of Lifestyle Marketing.

What skills are required for the Director, Lifestyle Marketing - EMEA role?

The Director, Lifestyle Marketing - EMEA should have a strong background in brand marketing, strategic planning, integrated marketing management, and creative development. They should also possess excellent communication skills, the ability to develop relationships with licensing partners, and experience in managing marketing budgets and goals.

What regions does the Director, Lifestyle Marketing - EMEA oversee?

The Director, Lifestyle Marketing - EMEA oversees brand marketing efforts for the Lifestyle portfolio brand properties in the EMEA region, which includes Europe, the Middle East, and Africa.

Authentic Brands Group

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising

Industry

201-500

Employees

2010

Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments