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Director, Marketing (Data and Digital)

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Thermo Fisher Scientific

9d ago

  • Job
    Full-time
    Expert Level
  • Data
    Marketing
  • Venice
    Remote

AI generated summary

  • You need a Master’s in Business/Marketing/Data Science, strong B2C eCommerce experience, digital marketing expertise, data science skills, and proven leadership in driving data-driven strategies.
  • You will lead a data and digital team, enhance predictive analytics, collaborate with sales for initiatives, personalize customer engagement, and foster a strong team culture while driving marketing insights.

Requirements

  • Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience.
  • Extensive experience leading data-driven digital marketing initiatives.
  • A track record in B2C eCommerce or retail, with a strong focus on data strategy, digital transformation, and marketing innovation.
  • A proven team leader who motivates and develops talent.
  • Knowledge of digital marketing technologies, including marketing automation, salesforce automation, predictive marketing, and targeted advertising.
  • Experience planning and implementing digital marketing strategies across SEO/SEM, email marketing, display advertising, retargeting, and social media campaigns.
  • Expertise in data science methodologies, including predictive analytics, AI, and machine learning, and their application to marketing and sales.
  • Experience with conversion optimization, customer segmentation, and personalization to drive customer engagement and sales.
  • Advanced level of English.
  • Proven record of successful teamwork with sales and other cross-functional team members.
  • Experience in demand generation and using data to identify and convert new leads.
  • Strong interpersonal skills with the ability to present insights and strategies to senior leadership.
  • Proficiency in data-driven marketing platforms and tools, including Salesforce, and data visualization tools.
  • Familiarity with tools for commercial automation, digital merchandising, and driving sales efficiency through data.

Responsibilities

  • Lead and develop Fisher Scientific Europe’s data and digital team to strengthen its maturity and capability.
  • Improve our data science programs by using predictive analytics, AI, and machine learning to find the best selling and marketing opportunities. Provide these insights to our sales teams and apply them to our marketing channels.
  • Generate new customers, identify engaged website visitors, and boost findability for Fishersci products in the digital environment.
  • Collaborate with sales leadership and sales operations to devise initiatives that align with sales objectives and targets. Use data science, commercial automation and digital programs to improve sales efficiency and optimization.
  • Apply data to personalize customer engagement. Implement digital merchandising strategies to grow the market basket and convert customer sales.
  • Help the analytics team draw out actionable insights and implications from customer and marketing data.
  • Champion a strong and passionate team culture: Build inclusive work environments, cultivate talent, and encourage cross-functional integration, all while aligning with RSD EU priorities.
  • Reporting to the Senior Director, Marketing, RSD Europe.

FAQs

Is this position remote or in-office?

This role is fully remote (work from home) based anywhere in Europe, with regular international travel required up to 20% per annum.

What are the primary responsibilities of the Director, Marketing (Data and Digital)?

The primary responsibilities include leading the data and digital team, improving data science programs, generating new customers, collaborating with sales leadership, personalizing customer engagement, and fostering a strong team culture.

What qualifications are required for this position?

A Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience is required.

What type of experience is necessary for this role?

Extensive experience in leading data-driven digital marketing initiatives and a track record in B2C eCommerce or retail, with a strong focus on data strategy, digital transformation, and marketing innovation are necessary.

What skills and capabilities should a candidate possess?

Candidates should have knowledge of digital marketing technologies, experience with digital marketing strategies across various platforms, expertise in data science methodologies, and skills in conversion optimization and customer engagement.

What collaboration experience is expected from candidates?

Candidates are expected to have a proven record of successful teamwork with sales and other cross-functional teams, experience in demand generation, and strong interpersonal skills for presenting insights to senior leadership.

What technical proficiency is required for this position?

Proficiency in data-driven marketing platforms and tools, including Salesforce and data visualization tools, as well as familiarity with tools for commercial automation and digital merchandising are required.

What benefits does Thermo Fisher Scientific offer?

Thermo Fisher Scientific offers competitive remuneration, an annual incentive plan bonus scheme, a range of employee benefits, and outstanding career development prospects.

What is the mission of Thermo Fisher Scientific?

The mission is to enable customers to make the world healthier, cleaner, and safer.

Is Thermo Fisher Scientific an equal opportunity employer?

Yes, Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.

Thermo Fisher Scientific

The World Leader In Serving Science

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.