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Director, Media

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Media & Journalism
  • London
  • 4d left

AI generated summary

  • You need 7–10 years in media, expertise in RMNs and commerce platforms, agency experience, negotiation skills, understanding of the bottler model, and strong cross-functional collaboration abilities.
  • You will lead retail media strategy, connect media to commercial growth, ensure ecosystem governance, drive cross-functional collaboration, and scale best practices in the organization.

Requirements

  • 7–10 years of experience in media, digital advertising, or performance marketing roles, with increasing leadership responsibility
  • Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest)
  • Significant experience working with media agencies and holding groups
  • Proven ability to negotiate large-scale, end-to-end solutions with partners
  • Deep understanding of the "bottler" or "franchise" commercial model and how media impacts the value chain
  • Strong communication, collaboration, and problem-solving skills
  • Ability to operate effectively in Agile, cross functional IMX teams

Responsibilities

  • Media principles & partnerships: Develop & lead EU retail media strategy. Recommend channel & platform commitments to markets, tracking investment and performance to against KPIs. Establishing clear roadmaps & tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
  • Commercial Integration: Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth. Converting commercial implications into media decisions and KPIs.
  • Ecosystem Governance & performance: Own the ‘stack’ required to operate at scale, including data clean rooms, ad tech, and measurement frameworks. Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled. Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
  • Cross-Functional Leadership: Act as the primary interface between MLT, IMX Leads, GMs & customer & Commercial teams to ensure retail media is integrated properly & complimentary to local market. Collaborate with E2E CX strategy teams, CCL, frontline marketing and bottling teams to ensure best practice is adopted. Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.
  • Transformation & best-practice scaling: Develop successful pilots and operationalize them in market, Translate complex data into actionable enhancements and recommendations. Align and design the experimentation agenda. Identify and scale best practices from other OUs, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.

FAQs

What is the job title for this position?

The job title for this position is Director, Media.

Who does the Media Director report to?

The Media Director reports to the Senior Director, Media, Social & Influencers.

What is the primary responsibility of the Media Director?

The primary responsibility of the Media Director is to define how our brands excel in the rapidly evolving Retail Media Network (RMN) landscape and performance media, turning audience insights into high-converting executions.

What is the experience requirement for this role?

The role requires 7–10 years of experience in media, digital advertising, or performance marketing roles, with increasing leadership responsibility.

What kind of partnerships will the Media Director develop?

The Media Director will develop and lead EU retail media strategy and establish partnerships with key platforms like Google, Meta, and Amazon.

What skills are essential for this position?

Essential skills for this position include strong communication, collaboration, problem-solving skills, expert knowledge of RMNs and commerce platforms, and the ability to negotiate large-scale solutions with partners.

Will there be travel involved in this position?

Yes, there is a travel requirement of 00% - 25%.

Is this position remote or in-person?

The position is primarily in-person, located in London, UK, but may allow for some remote work in a hybrid format.

What is the base salary range for this position in Poland?

The base salary range for this position in Poland is 289,000 PLN to 448,000 PLN.

Does the position provide any annual incentives?

Yes, the position offers an annual incentive reference value percentage of 30%.

What are the key behaviors valued by the organization?

The organization values key behaviors such as curiosity, empowerment, inclusivity, and agility.

Is relocation provided for this position?

No, relocation is not provided for this position.

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.