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Director of Commercial Product

  • Job
    Expert / Leadership (9+ years)
  • Product
    Media & Journalism
  • London

AI generated summary

  • You must have project management, BI platform, SQL, HTML, JavaScript, social media, market knowledge, workflow tool, and technical digital environment skills.
  • You will lead product strategy, GTM sales activity, and commercialization for digital ad sales products, ensuring market competitiveness and continuous innovation.


  • Ability to project manage large cross-territory projects from inception to delivery.
  • Experience of using Business Intelligence platforms to create success metrics (Looker, Domo, Google Big Query, etc).
  • SQL skills, with HTML and Javascript knowledge.
  • Social media trading and product knowledge.
  • Market knowledge of advertiser related digital product and solutions.
  • Familiarity with tracking projects in workflow tools such as Monday.com, Clarizen, etc.
  • A good knowledge of technical aspects of digital environments including Connected TV and app.


  • Creation of a roadmap and product strategy to meet the latest market trading needs.
  • Gathering sales needs based on successful and non-successful pitches, and market and competitor analysis, to ensure a competitive advantage.
  • Continuous documentation of central CNN And WBD roadmaps to ensure international adoption and alignment.
  • Being the central point of product contact for Operations and creative teams innovation.
  • Tracking of product success to ensure learnings can be fed into a product lifecycle.
  • Commercialisation of a product end-to-end, including speccing of goals and KPI’s of the product.
  • Owning all GTM product activity and product launch with internal sales teams, and external partners.
  • Co-ordinate with commercial / revenue management teams on GTM pricing strategy and related internal costs.
  • Create the go to market sales narrative, packaging and sales materials alongside commercial and product partners
  • With the broader digital department, help develop an operational workflow for all digital ad sales products.


What are the primary responsibilities of the Director of Commercial Product?

The Director of Commercial Product is responsible for representing innovation and ensuring the CNN International Commercial and WBD International digital product suite is represented internally and externally, through a single go-to-market lens. They also ensure the success of sales efforts and yield in all digital Owned and Operated products.

What skills and qualifications are needed for this role?

The ideal candidate for the Director of Commercial Product role should have a strong background in digital product management, sales, and yield optimization. They should also possess excellent communication and leadership skills, as well as the ability to drive innovation and represent the product suite effectively.

How will success be measured in this role?

Success in the Director of Commercial Product role will be measured by the continued success of sales efforts, yield optimization, and overall performance of the digital product suite. The individual in this role will also be responsible for ensuring that the product suite is represented effectively both internally and externally.

Entertainment & Media

Mission & Purpose

Warner Bros. Discovery is a global media and entertainment company, known for producing and distributing a wide range of content, including films, television shows, and digital content. Their ultimate mission is to captivate audiences worldwide by creating compelling and innovative stories that entertain, inform, and inspire. With a strong focus on storytelling and creativity, Warner Bros. Discovery aims to enrich people's lives through entertainment and provide a diverse array of content across various platforms. Their purpose is to connect people through shared experiences and to continue being a leading force in the entertainment industry, shaping the future of entertainment in the UK and beyond.

Culture & Values

  • Act as one team

    Trust each other, succeed together, and grow together. Collaborate across teams and make decisions that are best for WBD overall. Prioritize growth, development, and well-being for our teams. Respect and support each other, and celebrate wins.

  • Create what's next

    Be curious, innovate, and focus on the future. Drive change, embrace disruption, and never stop learning. Use data and technology to transform what we create and how we tell stories and deliver. Experiment, fail fast, acknowledge mistakes and learn from them.

  • Empower Storytelling

    Put creators, consumers and partners at the center, and share extraordinary stories. Tell stories that entertain and inspire our viewers, communities, and each other. Foster creativity by giving the freedom to try new things and produce our best work. Deliver the best experience; anticipate what consumers want and be fan obsessed.

  • Champion Inclusion

    Empower others, have courage, and pursue equity. Amplify the voices of global storytellers to reflect audiences around the world. Intentionally seek out diversity, remove barriers, and create space for all to share ideas and be heard. Actively listen and lead with empathy, integrity, and transparency.

  • Dream it & own it

    Advocate the mission, move with speed, and drive results. Have an owner's mindset; bring a perspective, take decisive rapid action, and manage spend responsibly. Make clear choices, set ambitious goals, and be accountable for results. Speak up and fearlessly challenge the norm.