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Director of Marketing, EMEA

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Verkada

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • London
  • Quick Apply

AI generated summary

  • You need a top STEM degree, 10+ years of experience (3+ in leadership), B2B/B2C marketing skills, strong analytical abilities, excellent communication, and a proactive, innovative mindset.
  • You will lead EMEA marketing, manage a multi-national team, drive demand generation strategies, analyze campaign performance, liaise with Sales, and collaborate on localized messaging.

Requirements

  • * Top bachelor's degree in a STEM field preferred.
  • * Minimum 10 years of work experience, including 3+ years in leadership roles.
  • * B2B enterprise or B2C marketing experience required (at hyper growth startup is a big plus)
  • * Demonstrated ability to manage large budgets and exceed pipeline goals.
  • * Strong analytical skills and a curious, problem-solving mentality.
  • * Proven ability to methodically hire and manage the top 5% of candidates and leaders.
  • * Innovative and creative thinker with an ability to think outside the box.
  • * Self-starter who takes ownership of projects and responsibilities including tangential ones to the scope at hand.
  • * Excellent written and spoken English skills for effective communication.
  • * "Inbox 0" type personality with a proactive and hands-on approach.

Responsibilities

  • Own all aspects of marketing in the EMEA region, including Growth Marketing, field and channel marketing, brand campaigns, localized positioning, marketing operations, and marketing development rep team.
  • Build and lead a high-performing multi-national marketing team that experiments with and executes strategies across various demand generation channels, including digital advertising, web marketing, outbound campaigns, channel, and field marketing events, to generate half of the required pipeline (and bookings) for the EMEA region.
  • Analyze data to identify pain points and adapt strategies for improved campaign performance. Conceptualize and experiment with new campaigns for enhanced revenue efficiency as we scale.
  • Engage positively with Sales teams to ensure marketing efforts translate into tangible opportunities and bookings.
  • Collaborate with the global creative and product marketing team to develop local authentic messaging and promotions that guide prospects through the funnel and the necessary brand aircover needed to showcase Verkada’s main value propositions.

FAQs

What is the main responsibility of the Director of Marketing, EMEA?

The main responsibility of the Director of Marketing, EMEA is to own all aspects of marketing in the region, including growth marketing, field and channel marketing, brand campaigns, and leading a multi-national marketing team to generate half of the required pipeline for the EMEA region.

What kind of experience is required for this position?

A minimum of 10 years of work experience is required, including at least 3 years in leadership roles, with B2B enterprise or B2C marketing experience preferred.

Is experience in a hyper-growth startup a plus?

Yes, experience in a hyper-growth startup is considered a significant advantage for this role.

What type of educational background is preferred for applicants?

A top bachelor's degree in a STEM field is preferred for applicants.

What are the key qualities sought in a candidate for this role?

Key qualities include strong analytical skills, a problem-solving mentality, innovative thinking, a self-starter attitude, and excellent written and spoken English communication skills.

Will the Director of Marketing, EMEA have a team to manage?

Yes, the Director will build and lead a high-performing multi-national marketing team.

How will performance be measured for marketing efforts in the EMEA region?

Performance will be measured based on the generation of pipeline and bookings, with a focus on adapting strategies for improved campaign performance through data analysis.

Who will the Director of Marketing report to?

The Director of Marketing will report directly to the Chief Marketing Officer (CMO) and work alongside the executive team.

What is the work environment like at Verkada?

The work environment at Verkada is fast-paced and rapidly changing, encouraging entrepreneurial thinking and innovation.

Does Verkada have an equal opportunity employment policy?

Yes, Verkada is an equal opportunity employer committed to providing employment opportunities to all individuals without regard to various protected characteristics.

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Verkada

Modern Enterprise Building Security

Technology
Industry
1001-5000
Employees
2016
Founded Year

Mission & Purpose

Verkada is a leader in cloud-managed enterprise building security, enabling over 17,000 organizations worldwide to protect their people and assets while prioritizing privacy. Designed with simplicity in mind, Verkada’s seven product lines - video security cameras, door-based access control, environmental sensors, alarms, visitor management, mailroom and intercom - provide unparalleled visibility through a single secure cloud-based software platform. The company was founded by computer scientists and security experts from Stanford University, and Hans Robertson, the former co-founder and COO of Cisco Meraki. Verkada is headquartered in San Mateo, CA with offices in Salt Lake City, Tampa, Phoenix, Austin, London, Sydney, Taiwan, New York, Philadelphia, Toronto, Mexico City, Seattle and Tokyo.