Director, Public Relations - Lifestyle

Authentic Brands Group

Jun 8, 2024

Applications are closed

Job
Full-time
Expert Level
Marketing
£100K - £125K
Los Angeles

Requirements

A proactive and innovative storyteller who initiates creative ideas and identifies brand-right opportunities that support the overall marketing strategy and brand business goals
Proven track record of leading and executing 360 integrated PR and comms strategies for large-scale global brands with an emphasis on athletic, fashion and lifestyle
Ability to create strong working relationships directly with celebrities and talent, producers, publicists, agents and managers, production staff and industry executives
Expertise in relationship building with both media and brand partners with the ability to track and prioritize daily, weekly and seasonal deadlines
8+ years of experience working in PR and comms – experience working with talent is a must
Strong editorial relationships across top-tier active, sports, fashion, footwear entertainment and lifestyle media
Thorough knowledge of media landscape and timely news cycles across print, digital, broadcast and social
Has a finger on the pulse of pop culture, including emerging trends, celebrities and digital creators

Responsibilities

PR Strategy and Media Monitoring:
Lead the implementation and amplification of brand PR strategies across the Authentic brand portfolio
Cultivate media, stylist & celebrity relationships to maximize brand placements across broadcast, TV/Film, digital, social media and print
Leverage and cultivate strong network of media, stylist & celebrity relationships to maximize brand placements across TV/Film, digital, social and print
Participate in brand strategy discussions and planning; identify target audiences; determine earned media needs
Draft and distribute brand communications for various activities, including partnerships, campaign and product launches, events and more
Utilize MuckRack to Monitor, recap and report press coverage and build media lists
Work in conjunction with Authentic's Corporate team to ensure the consistent and timely dissemination of brand and marketing highlights to internal groups and external partners around the world
West Coast Style Studio and Media Activations:
Spearhead the next phase of Authentic's Style Studio, an LA-based interactive space where media, stylists, creators and costume designers engage with our brands
Collaborate with key teams to execute regular VIP engagement events for media, stylists, celebrities, influencers and partners
Work closely with the PR and Integrated Marketing teams to fulfill product gifting and large-scale seeding programs to media, stylists, celebrities, influencers and Authentic’s VIP network
Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables and accountabilities are clear and align with the business
Manage key media opportunities and interviews, campaign shoots, content filming, speaking engagements and appearances

FAQs

What are the main responsibilities of the Director, Public Relations - Lifestyle role?

The main responsibilities include collaborating with brand partners to maximize brand storytelling, securing press opportunities for Authentic’s brands, and leading all functions of the West Coast Style Studio.

Is this position based in Los Angeles?

Yes, this position is based in Los Angeles.

What qualifications are required for this role?

The ideal candidate will have experience in public relations, strong communication skills, a deep understanding of the lifestyle industry, and the ability to manage relationships with media, stylists, celebrities, and VIP’s.

Can you explain the role of the West Coast Style Studio?

The West Coast Style Studio is a hub to engage with and gift media, stylists, celebrities, and VIP’s. The Director will lead all functions of this studio.

Will the Director work with a global network of brand partners?

Yes, the Director will collaborate with a global network of brand partners to maximize brand storytelling and press opportunities for Authentic’s brands.

Authentic Brands Group

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising

Industry

201-500

Employees

2010

Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments