eCommerce Growth Director

the LEGO Group

Aug 5

Applications are closed

Job
Full-time
Expert / Leadership (9+ years)
London

Requirements

- Extensive experience in driven commercial growth from new / scaled up business areas. Optimally you have experience growing similar businesses at scale.
- Hands-on ecommerce trading experience coupled with broader end-to-end experiences (e.g. logistics, technology, marketing etc.)
- The ability to think, act & communicate strategically – but also with the skillset to “dive deep” and follow through on structured problem solving.
- Experience from a multinational organization with proven abilities to overcome barriers and find solutions to challenges limiting growth.
- Global experience & experience leading a team.
- Strong stakeholder management skills, with the abilities to build new relations & build connections with a shared purpose in mind. You will be working closely with stakeholders within the LEGO.com team but also outside such as regional teams, Marketing, Loyalty, Digital, Operations, Logistics, Insights etc.
- Experience with physical stores is an advantage! (as our GC business spans across LEGO.com & physical stores)

Responsibilities

- Drive growth of key business areas on LEGO.com Pick-a-Brick, LEGO Gift Cards & License products (e.g. books, backpacks, fashion, storage etc.). These areas represent a significant opportunity to excite shoppers & differentiate LEGO.com from other online retailers and constitutes a sizeable commercial opportunity. You will be responsible for the global business, across AMS, EMEA & APAC. In addition to online sales, you will also oversee sales of LEGO Gift-Cards in physical retail.
- Drive campaign & commercial activation incl. campaigns, digital marketing, performance review, trading & commercial mitigations.
- Lead an energized team of experts within each business area. Support, nurture & challenge the team in building strong future plans as well as maximizing short-term opportunities.
- Work end-to-end to improve processes and prepare for future growth.
- Refine & evolve the growth formula; deepen the understanding of our shoppers, sharpen the value proposition, and ensure the right marketing setup.
- Proactive identify & capture synergies between the areas within the team and their link to the “core” business of brick-based sets.
- Champion an insight led, shopper centric and commercial culture.

FAQs

What is the primary focus of the eCommerce Growth Director role?

The primary focus is to build and grow a diverse product portfolio on LEGO.com, driving growth in key business areas such as Pick-a-Brick, LEGO Gift Cards, and License products.

What are the core responsibilities associated with this position?

Core responsibilities include driving growth for key business areas, managing campaigns and commercial activations, leading a skilled team, improving processes for future growth, refining growth strategies, and advocating for a shopper-centric culture.

What kind of experience is required for this role?

Extensive experience in driving commercial growth, hands-on eCommerce trading experience, global experience in a multinational organization, and strong stakeholder management skills are required.

Are there any advantages to having experience with physical stores?

Yes, experience with physical stores is advantageous as the LEGO Gift Card business spans both LEGO.com and physical retail locations.

What kind of work environment can employees expect?

Employees can expect a hybrid work environment requiring an average of 3 days per week in the office, with the primary workplace location assigned upon joining the team.

Is there a focus on diversity and inclusion within the LEGO Group?

Yes, the LEGO Group is highly committed to creating a diverse, dynamic, and inclusive culture of play, ensuring that everyone feels safe, valued, and that they belong.

What benefits are offered to colleagues?

Benefits include enhanced family care leave, life and disability insurance, resources for physical and mental well-being, a generous colleague discount, and a bonus scheme based on goal achievement.

How does the LEGO Group support children’s rights and well-being?

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing globally and requires candidates in roles with high engagement with children to participate in Child Safeguarding Background Screening as a condition of employment.

Can I apply if I don't meet 100% of the qualifications?

Yes, we encourage applicants from diverse backgrounds to apply even if they meet many, but not all, of the listed qualifications.

How is performance measured in this role?

Performance is measured by the ability to drive growth in key business areas, effectively lead the team, and successfully execute campaigns and commercial activations.

the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics

Industry

10,001+

Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!