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Events and Project Manager, Trade Marketing

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  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Munich

Requirements

  • * Strong project and event management experience
  • * Excellent communication and interpersonal skills.
  • * A strong collaborator across disciplines and hierarchies to optimally steer a wide range of stakeholders
  • * Takes initiative and is effective in prioritising within a complex agenda
  • * Shopper-centric orientation with proven track-record of acting and developing shopper/retail activations for instore and online.
  • * Track record of converting insights to action
  • * Proficient in English

Responsibilities

  • Own and lead the end to end planning and execution for key events in the region, especially Nuremberg ToyFair and our Western Europe Marketing and Sales conference.
  • Identify and evaluate potential risks, problem solve and mitigate risks to minimize impact on deliverables
  • Drive post-project delivery review process and detail key findings for future events
  • Full budget ownership for events and projects
  • Collect input from all collaborators (global, regional and local) to understand needs and incorporate into a common concept
  • Ensure timely and clear communication to team members providing updates on delivery, timelines and budgets
  • Manage the relationship with the key agencies (internal and external) contracted to deliver projects on time, within budget and meeting our requirements and ensuring high quality
  • Work closely with Western Europe Trade Marketing colleagues to deliver on WE priorities and contribute towards a strong team-working across the region
  • Partner with BU trade marketing teams to understand their business challenges, customer needs and shopper nuances to effectively develop regional campaigns and tools, as well as influence global shopper marketing campaigns and toolboxes
  • Lead campaign development and/or asset development for selected franchises/occasions, from briefing to delivery ensuring clear and timely communication with all key partners
  • Be responsible for the full Trade Marketing budget, adhering to key deadlines and planning principles

FAQs

What is the primary focus of the Events and Project Manager, Trade Marketing role?

The primary focus of this role is to lead the planning and execution of key events, especially the Nuremberg Toy Fair, and to develop regional trade marketing campaigns to enhance the LEGO brand and drive sales in Western Europe.

What are the key responsibilities of this position regarding event management?

The key responsibilities include owning the end-to-end planning and execution of key events, evaluating risks, managing budgets, ensuring clear communication with team members, and maintaining relationships with internal and external agencies.

Is there a focus on collaboration with other teams within this role?

Yes, there is a strong emphasis on collaborating with Western Europe Trade Marketing colleagues and partnering with BU trade marketing teams to ensure alignment on business challenges and shopper needs.

What qualifications are required for this position?

The qualifications required include strong project and event management experience, excellent communication skills, a collaborative mindset, a shopper-centric orientation, and proficiency in English.

Will there be a focus on budget management in this role?

Yes, full budget ownership for events and projects is a key responsibility, and adherence to key deadlines and planning principles is essential.

What kind of benefits does the LEGO Group offer to its employees?

Benefits include enhanced paid family care leave, life and disability insurance, wellbeing resources, a generous colleague discount, and a bonus scheme based on performance.

How does the LEGO Group approach diversity and inclusion in hiring?

The LEGO Group is committed to equal employment opportunity and encourages applicants from all backgrounds to apply, recognizing that diverse perspectives enhance their workplace culture.

What does the hybrid work policy entail?

The hybrid work policy requires employees to be in the office an average of 3 days per week, with the option to work remotely for the remaining days, subject to discussion during the recruitment process.

Are there requirements related to working with children for this role?

Yes, candidates offered positions with high engagement with children are required to participate in Child Safeguarding Background Screening as a condition of the offer.

When should candidates apply for this job?

Candidates are encouraged to apply as soon as possible, as applications are reviewed on an ongoing basis, and the job may be amended or withdrawn at any time.

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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