Fashion Communications Assistant

Primark

3mo ago

Applications are closed

Job
Full-time
Entry Level
Marketing
Creative Arts & Fashion
London

Requirements

Graduate with a fashion based or PR and marketing qualification
At least 1 year’s work experience working at a PR agency or in-house on a PR/Marketing team
Keen awareness and interest in the social influencer landscape
Knowledge of MS Word, Excel, Outlook are essential
Familiarity with Adobe Photoshop and InDesign is beneficial
Demonstrate good interpersonal and communication skills
Effective communication skills both written and verbal
Be proactive & assertive reacting to key business requirements in a timely manner
Be an enthusiastic learner with a firm understanding of the global fashion industry with a positive approach to PR, the media landscape and influencer marketing
Be a style conscious, Primark obsessed, independent thinker with an attention for detail and a creative eye

Responsibilities

Manage and maintain the online image banks regularly (PR shots, Digital DAM, iHeart) and update the wider team
Research necessary collateral for press events proposals and seasonal trend activations
Write all types of effective PR materials including drafting press releases, social media plans, event running orders, briefing documents
Be highly proficient at pitching to online press, print and influencers
Compile fashion and news alerts for global markets and keep an updated calendar of comms in line with wider brand comms marketing calendar
Support on the implementation of PR strategies in line with global marketing calendar and Primark brand
Managing of media and influencer gifting, seeding and production of goody bags for media and events
Coordinate the day to day PR samples to media, influencers, external agencies and other Primark international showrooms
Manage & organise the day to day store appointments with media, influencers and external agencies – sending product for relevant press opportunities
Ensure samples are recorded, monitored, and stored appropriately and returned in a timely and organised manner if required
Managing and filing of press folders and reference material, archiving press clippings and tracking all brand coverage received daily through Kantar and our own influencer monitoring system
Working on the global report with senior team members
Assistance with ad-hoc day-to-day press activity, press events, in-store events, influencer activations
Good knowledge of 360 influencer marketing campaigns, agencies and how paid activations work
Attend relevant team meetings to review progress and identify future priorities for yourself and the department
Maintain a good knowledge of the ever-changing social media landscape including Instagram, Tik Tok, YouTube and other emerging tools
Responsible for up keep of press office - keeping it new and fresh with key product and working with product business partners to ensure this
Staying abreast with industry developments, keeping up-to-date on fashion trends, styles, celebrities and the online community in specific markets

Primark

Retail & Consumer Goods

Industry

10,001+

Employees

1969

Founded Year

Mission & Purpose

Primark is an international clothing retailer employing more than 70,000 colleagues across 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kid’s, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day - making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain.