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General Manager: Category Marketing Head

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Tata Motors

22d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Product
  • Mumbai

AI generated summary

  • You need a B.E./B.Tech and MBA, 15-18 years in the automobile sector, strong product knowledge, communication skills, creativity, teamwork, project management, and budget management expertise.
  • You will develop and implement marketing strategies, manage product lifecycles, ensure alignment with customer needs, track brand health, and collaborate with internal and external stakeholders.

Requirements

  • Qualification: Preferable B.E./B.Tech and MBA
  • Desired Work Experience: Minimum 15-18 years in the Automobile sector, with experience in Sales, Marketing or Product Development.
  • Necessary Knowledge: Strong understanding of customer dynamics in the automobile industry.
  • Desired Industry and Sectors: Automobile sector, specifically Passenger Vehicle segment.
  • Strong product & market knowledge of the automobile industry
  • Excellent Communication and People management skills
  • Should have a strong creative bent of mind & must possess excellent presentation skills
  • Good team-player with strong analytical skills and ability to work in tight timelines
  • Be organised, methodical and proactive for efficient decision-making
  • Able to motivate and inspire the team
  • Project Management skills
  • Budget management skills – strong tracking & effective utilization

Responsibilities

  • Marketing strategy formulation and implementation:
  • Develop marketing strategies for specific product category.
  • Drive execution of approved strategies to achieve brand KPIs, brand NPS and volume targets.
  • Product Strategy And Management
  • Being the Voice of Customer for product development inputs to the Product team (as Marketing SPOC) and workout the right content for maintaining the edge of the product in the market.
  • Develop long-term and short-term product pipelines.
  • Collaborate with product line teams for timely product development.
  • Share market intelligence and customer feedback for product development.
  • Ensure adherence to New Product Introduction (NPI) gateways.
  • Provide volume mix & forecast for business case development.
  • USP identification
  • Variant features strategy
  • Brand Management
  • Evaluate market landscape and identify growth opportunities.
  • Develop core product positioning and go-to-market strategies.
  • Sustain product performance throughout lifecycle with market interventions.
  • Expand digital footprint in coordination with the Digital Team.
  • Manage product pricing aligned with business objectives and competitive landscape.
  • Manage Product lifecycle through product interventions at appropriate intervals and maintain the market excitement.
  • Closely tracking the brand health (Spontaneous recall, Consideration and Intention to Purchase) and taking necessary marketing measures to ensure the brand measures up to the set parameters.
  • Tracking & managing the Brand assets (Website, Social handles & ORM) to keep the positive brand conversations going.
  • Financial Management
  • Achieve top-line and bottom-line metrics.
  • Manage media mix within allocated Financial Marketing Expenses (FME) budget.
  • Optimize media choices to meet FME budgets and brand metrics.
  • Internal
  • Stakeholder Profiles & Nature of Interactions:
  • Head SMCC: Monthly updates on brand performance.
  • Product Line Teams: Weekly meetings to ensure product alignment with market needs.
  • Sales Team: Monthly reviews on product performance and market adjustments.
  • S&OP Team: Monthly coordination for volume forecasting and product mix.
  • Head Network Management and RCFI Team: Monthly engagements for dealership training and retail product availability.
  • Head - Commercial HR PV: Monthly coordination on team activities.
  • Lead Digital & Lead – Marketing Services: Weekly coordination on digital strategy and market activations.
  • Head – Customer Experience: Weekly feedback on product performance and customer needs
  • External
  • Agency Partners: Daily/weekly collaboration on brand communication strategies.
  • Media Partners: Weekly discussions on media mix and partnerships.
  • Customers: Monthly feedback on product satisfaction and requirements.

FAQs

What is the primary purpose of the General Manager: Category Marketing Head role?

The primary purpose of this role is to develop and execute marketing strategies for the Passenger Vehicle business segment, focusing on brand equity, market share, profitability, and effective budget management.

What qualifications are preferred for candidates applying for this role?

Candidates are preferably required to have a B.E./B.Tech degree and an MBA.

How many years of experience is required for this position?

A minimum of 15-18 years of experience in the Automobile sector, particularly in Sales, Marketing, or Product Development, is required.

What skills are considered essential for this role?

Essential skills include strong product and market knowledge of the automobile industry, excellent communication and people management abilities, a creative mindset, project management skills, and effective budget management.

What type of product strategy is the General Manager responsible for?

The General Manager is responsible for developing long-term and short-term product pipelines, collaborating with product line teams, and providing market intelligence and customer feedback for product development.

How often will the General Manager interact with internal stakeholders?

The General Manager will interact with various internal stakeholders monthly or weekly, including the Head of SMCC, Product Line Teams, Sales Team, S&OP Team, and more.

What external partnerships will the General Manager need to manage?

The General Manager will manage partnerships with agency partners for communication strategies, media partners for media mix discussions, and customers for feedback on product satisfaction.

What is the importance of brand management in this role?

Brand management is crucial for evaluating market landscapes, identifying growth opportunities, developing core product positioning, and tracking brand health metrics to ensure the brand meets set parameters.

How does this role contribute to financial management?

This role contributes to financial management by achieving top-line and bottom-line metrics, managing the media mix within the allocated Financial Marketing Expenses budget, and optimizing media choices to meet budgetary and brand metrics.

What role does customer feedback play in this position?

Customer feedback is vital as it informs product development, product satisfaction assessments, and overall marketing strategies to ensure the company's offerings meet customer needs effectively.

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Tata Motors

Manufacturing & Electronics
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

​Tata Motors Group (Tata Motors) is a leading global automobile manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility vehicles, trucks, buses and defence vehicles. The Tata Motors Group’s over 80,000 employees are guided by the mission “to innovate mobility solutions with passion to enhance quality of life".