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Global Account Director, Auto - Global Accounts - London

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TikTok

21d ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Sales & Business Development
  • London

AI generated summary

  • You need digital advertising experience, expertise in ad products, strong collaboration and communication skills, automotive industry knowledge, global experience, and a proactive, analytical mindset.
  • You will manage client relationships, educate on products, analyze account performance, collaborate with teams, and support sales efforts to drive business growth and insights.

Requirements

  • Experience in digital advertising, ad sales, performance or brand marketing
  • Expertise in digital marketing ad products including measurement solutions, encompassing experience with key performance indicators (KPIs) to drive data-driven strategies.
  • Excellent collaboration skills.
  • Ability to analyze data and identify insights to assess business performance.
  • Proactive attitude with excellent project management, organizational, and analytical skills.
  • Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders.
  • Experience managing Automotive advertisers with strong understanding of their business, marketing and media challenges.
  • Global experience operating at global networks in previous roles and deep understanding of nuances by region.
  • Self-starter, a fast learner who has critical thinking
  • Have a passion for TikTok

Responsibilities

  • Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the Global Accounts and regional Sales team.
  • Serve as external product consultant educating clients and agencies on product solutions and best practices.
  • Work and collaborate with diverse group of internal cross-functional teams across the Consumer, Content, Product and Revenue business units to drive organizational KPIs.
  • Proactively lead product update discussions, educate global brands on TikTok’s new and existing products, and advise on best practices to drive incremental business opportunities.
  • Global Reporting & Analysis: On-going deal management and fulfilment analysis of spend, seasonality, bonus allocations and fulfillment, market participation and saturation.
  • Optimization Analysis: Internal ‒ Product Suite, Rates, Seasonality, Campaign volume, Creative Production. External ‒ Market, category and product engagement, best practices and innovation tracking, casework sharing.
  • Cross-Brand Sharing: Ensures learnings and innovation shared across the accounts and global network shared internally and across functions.
  • Analyze account performance data to offer clients data-driven business insights and at the same time, use those insights to improve our account and advertising offerings.
  • Collect and share marketplace feedback and guide our account strategy.
  • Support and work with the regional sales team on pre-sale research and pitch process and collateral.

FAQs

What is the main responsibility of the Global Account Director?

The main responsibility of the Global Account Director is to lead the global relationship with some of TikTok's largest Automotive partners, focusing on revenue growth, client service, and providing consultative solutions.

What qualifications are required for this position?

Minimum qualifications include experience in digital advertising, expertise in digital marketing ad products, excellent collaboration skills, the ability to analyze data, and strong verbal and written communication skills.

Is prior experience in the automotive industry preferred?

Yes, experience managing Automotive advertisers and a strong understanding of their business, marketing, and media challenges is preferred.

What kind of team will the Global Account Director be working with?

The Global Account Director will work with the Global Agency & Accounts Team, regional sales teams, and various internal cross-functional teams across Consumer, Content, Product, and Revenue business units.

What kind of skills are necessary for success in this role?

Skills necessary for success in this role include project management, organizational abilities, analytical skills, and the ability to effectively communicate with both technical and non-technical stakeholders.

Will travel be required for this position?

The job description does not explicitly mention travel requirements, but given the global nature of the role, some travel may be expected to meet clients and collaborate with regional teams.

What is TikTok's mission?

TikTok's mission is to inspire creativity and bring joy through its innovative platform that helps people authentically express themselves and connect with others.

What are the values that TikTok promotes within its workforce?

TikTok promotes values such as curiosity, humility, resilience, and teamwork, aiming to foster an environment where challenges are viewed as opportunities to learn and innovate.

How does TikTok approach diversity and inclusion?

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives, reflecting the diverse communities they reach.

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TikTok

Entertainment & Media
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

TikTok is a social media platform where users create and share short videos on various topics, including entertainment, education, and lifestyle. Their ultimate goal is to inspire creativity and bring joy to people's lives through engaging and entertaining content. TikTok's purpose is to provide a platform for self-expression and connection, fostering a global community where individuals can express themselves authentically and connect with others who share similar interests and passions.