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Global Brand Marketing Manager

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Dr. Martens PLC

11d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • London

AI generated summary

  • You need prior experience in fashion/footwear, strong project management skills, the ability to handle multiple projects, a strategic mindset, and a deep affinity for the brand and its cultural context.
  • You will strategize marketing plans, manage budgets, align cross-functional teams, oversee agency briefings, maintain activation calendars, create toolkits, and support the Brand Marketing Coordinator.

Requirements

  • Experience in a similar role in fashion/sports/footwear with a proven track record of campaign planning, brief writing and execution.
  • Ability to manage multiple product stories and projects at once with high attention to detail.
  • Excellent project management skills
  • Strong collaborator with positive and proactive attitude
  • A strategic & analytical mindset with an interest in data and the ability to work from strategy to execution.
  • Strong affinity with the Dr. Martens brand with an awareness of art, fashion, and music culture.
  • Sound competitor knowledge, you know what the drivers of brand love are and how to balance this through commercial communications.

Responsibilities

  • As our Global Brand Marketing Manager, you will be responsible for:
  • Strategy & Planning - leveraging insights & data to develop holistic marketing & communications plans that drive brand & business goals.
  • Brief Creation – support from ideation to execution of brief writing and integrated strategy development with both Creative & Channel Leads.
  • Budget Management – Plan and maintain the budget and ensure projects are executed within agreed amounts, raising POs and collaboration with Production teams.
  • Cross Functional Alignment - Act as brand lead for dedicated concepts aligning calendars & activation focus to ensure maximum impact and minimum overlap across Global & Regional Stakeholders.
  • Agency Management - Responsible for the execution of campaign briefings and creation.
  • Calendar – Maintain and execute the Brand Comms Activation Calendar in close partnership with all key markets and channel touchpoints.
  • Toolkit creation and Activation - Lead the planning, creation and delivery of global brand/product campaigns for implementation into Region and Channels with ONE brand voice.
  • Relationship and Collaboration - Be perceived as the go-to trusted partner and the glue for Product, Key Markets and Channels.
  • Manage support the development of Brand Marketing Coordinator.

FAQs

What is the role of the Global Brand Marketing Manager at Dr. Martens?

The Global Brand Marketing Manager will lead and manage the planning and creation of product stories to drive global consumer awareness, engagement, and purchases, working closely with various cross-functional teams.

What qualifications are needed for this role?

Candidates should have experience in a similar role within fashion, sports, or footwear, with a proven track record of campaign planning, brief writing, and execution, along with strong project management and collaboration skills.

Is there a specific focus on brand strategy in this position?

Yes, the role emphasizes leveraging insights and data to develop holistic marketing and communication plans that align with brand and business goals.

Will I be working with external agencies in this role?

Yes, the Global Brand Marketing Manager will be responsible for agency management, including the execution of campaign briefings and creation.

What types of campaigns will I be involved in?

You will be involved in the planning, creation, and delivery of global brand/product campaigns that resonate with regional markets and channels.

Is there an opportunity for career development within this role?

Yes, the role includes responsibilities for managing and supporting the development of a Brand Marketing Coordinator, allowing for growth and mentorship opportunities.

What type of work environment does Dr. Martens offer?

Dr. Martens provides a hybrid working environment, combining both in-office and remote work options.

What benefits are available to employees at Dr. Martens?

Employees receive a welcome gift, a generous discount on products, participation in a share plan, private healthcare, a dedicated culture team, and paid volunteer days.

How does Dr. Martens approach diversity and inclusion in the workplace?

The company is committed to creating an inclusive environment for all employees, encouraging applications from diverse backgrounds and fostering a culture where everyone feels supported and empowered.

What is the primary team structure within the marketing function?

The Global Brand Marketing Manager will sit within the Product Campaigns & Channel Marketing function and will report to the Senior Brand Marketing Manager – Newness.

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Dr. Martens PLC

Retail & Consumer Goods
Industry
1001-5000
Employees
1945
Founded Year

Mission & Purpose

Dr. Martens is a renowned footwear and accessories brand known for its distinctive boots and shoes that blend style, durability, and comfort. Their products, which include iconic designs like the 1460 boot, are favoured for their quality craftsmanship and rebellious spirit. The company's mission is to empower individuals to express their unique style and individuality through their footwear. Dr. Martens is committed to innovation, maintaining high standards of durability, and fostering a culture of self-expression and creativity.