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Global Demand Generation Manager, CCCT

  • Job
    Full-time
    Senior Level
  • Marketing
  • £93.8K - £145K
  • Waltham, +1

AI generated summary

  • You need a Bachelor's degree, 5+ years of demand gen experience, track record of success, marketing automation knowledge, strong analytics, project management skills, communication skills, and a passion for driving growth.
  • You will develop global demand generation strategies, collaborate with cross-functional teams, analyze customer data, optimize lead generation, work with commercial teams, report on campaign performance, manage budgets, and stay current with industry trends.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field required.
  • 5+ years of experience in demand generation or a similar marketing role.
  • Consistent track record of developing and implementing successful demand generation strategies.
  • Outstanding understanding of marketing automation platforms and lead management processes.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills with the ability to prioritize and efficiently implement multiple initiatives.
  • Outstanding communication and collaboration skills to work effectively with cross-functional teams.
  • A self-motivated individual with a passion for driving growth and achieving results.

Responsibilities

  • Develop and implement global demand generation strategies to drive pipeline growth and revenue.
  • Collaborate with cross-functional teams, including global market development, regional market development, sales, data analytics, and digital marketing, to build and implement icoordinatedmarketing campaigns.
  • Use marketing automation tools and CRM systems to run and optimize lead generation and nurturing processes.
  • Analyze customer data, market trends and historical tactic performance to identify target audiences and personalize marketing efforts.
  • Work closely with commercial teams to provide insights and recommendations based on data analysis, enabling them to successfully connect with prospects and customers to win business.
  • Supervise and report on campaign performance, making data-driven decisions to optimize marketing efforts and achieve critical metrics.
  • Own the demand generation budget, ensuring effective allocation of resources to improve return on investment.
  • Stay up-to-date with industry trends and best practices to continuously improve demand generation strategies and tactics.

FAQs

What are the primary responsibilities of the Global Demand Generation Manager for the CCCT business?

The primary responsibilities of the Global Demand Generation Manager include developing and implementing comprehensive demand generation strategies to generate high-quality leads, increasing brand awareness for the CCCT business, supporting the BCD division by analyzing demand programs, making recommendations, and collaborating with cross-functional teams to build detailed marketing campaigns.

What skills and experience are necessary for the Global Demand Generation Manager role?

The Global Demand Generation Manager should have validated experience in demand generation, marketing automation, and lead nurturing. Strong project management skills, strategic thinking, and the ability to collaborate effectively with cross-functional teams are also essential for this role.

How will the Global Demand Generation Manager contribute to the success of marketing initiatives for the CCCT business?

The Global Demand Generation Manager will play a crucial role in driving the success of marketing initiatives by developing and implementing comprehensive demand generation strategies to generate high-quality leads, increasing brand awareness, and supporting the BCD division with demand program analysis and recommendations. Collaborating closely with cross-functional teams to build detailed marketing campaigns will also be key to driving success in this role.

The World Leader In Serving Science

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.