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Global Partner Marketing, Platforms

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Stripe

7d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • London

AI generated summary

  • You need 8+ years in B2B marketing, global team experience, strong communication skills, partner messaging expertise, ROI measurement, project management skills, and analytical acumen.
  • You will define joint marketing strategies, execute co-marketing plans, measure performance, optimize funds, and collaborate with sales and cross-functional teams to drive user acquisition.

Requirements

  • 8+ years of relevant B2B marketing experience
  • Experience working as part of a global marketing team with execution across different regions
  • Proven ability to influence and guide the partner’s marketing leadership team to align on objectives and deliver against joint marketing priorities and plans
  • Strong written and verbal communication skills that demonstrate proven leadership capabilities and ability to collaborate cross-functionally
  • Experience shaping joint messaging with partners
  • Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
  • Deep understanding of the user journey through and with a partner channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach, growth and revenue
  • Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you
  • Excellent analytical skills and the ability to craft actionable insights from complex data

Responsibilities

  • Define annual joint marketing strategies, objectives, and measures of success with a portfolio of our top SaaS platform partners
  • Build joint messaging and produce bespoke co-marketing activations with your portfolio of partners
  • Execute co-marketing plans and activities (e.g. joint email campaigns, co-branded webinars etc.) with partners to drive scaled acquisition of new users and product upsell through partners, and create sales pipeline with and through partners
  • Integrate partners into Stripe-led campaigns by collaborating with cross-functional marketing teams such as Campaign Marketing, Regional Marketing, and Demand Generation
  • Administer and optimize market development funds with each partner to drive ROI
  • Track and measure performance of co-marketing activities and share learnings with the rest of the team to identify the most impactful levers to drive customer acquisition and activation through platform partners
  • Work closely with the Platform Sales team to jointly increase Stripe adoption via your portfolio of partners and their satisfaction with the Stripe platform

FAQs

What is the focus of the Global Partner Marketing, Platforms role at Stripe?

The role focuses on creating an outstanding experience for partners by defining joint marketing strategies, executing co-marketing campaigns, and ultimately helping partners grow their business with Stripe.

What are the minimum qualifications for the role?

Candidates should have 8+ years of relevant B2B marketing experience, experience working as part of a global marketing team, proven ability to influence partner marketing leadership, strong communication skills, and the ability to measure and improve ROI of marketing investments.

What are some key responsibilities for this position?

Key responsibilities include defining annual joint marketing strategies, executing co-marketing activities, integrating partners into Stripe-led campaigns, optimizing market development funds, and measuring the performance of co-marketing activities.

Is experience in specific industries required for this role?

While not required, preferred qualifications include experience in the payments, financial technology, or adjacent industries, as well as demand generation or product marketing experience.

Will I work closely with other teams within Stripe?

Yes, you will collaborate closely with cross-functional teams including Campaign Marketing, Regional Marketing, Demand Generation, and the Platform Sales team to drive partner satisfaction and Stripe adoption.

What is the work environment like at Stripe?

Stripe offers a hybrid work environment where office-assigned employees are expected to be in the local office at least 50% of the time, balancing in-person collaboration with flexibility.

What is the salary range for this position?

The annual salary range for this role is £80,600 - £120,800 and may be adjusted based on location and candidate experience during the interview process.

Are there any benefits associated with this role?

Yes, benefits may include equity, company bonuses, retirement plans, health benefits, and wellness stipends, which can be discussed in detail during the interview process.

What kind of projects will I be managing in this role?

You will manage multiple complex projects related to co-marketing plans, partner integrations, and joint messaging, while ensuring alignment with partner objectives and marketing strategies.

How does Stripe measure the success of co-marketing activities?

Success is measured through tracking and analyzing the performance of co-marketing activities to identify the most impactful levers for driving customer acquisition and activation through platform partners.

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Stripe

Help increase the GDP of the internet.

Technology
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Headquartered in San Francisco and Dublin, the company aims to increase the GDP of the internet.