Logo of Huzzle

Global Social Channel Lead, Running - @nikerunning

image

Nike

Jan 21

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Creative Arts & Fashion
  • Beaverton

Requirements

  • 5+ years of social media strategy experience within running, sport or wellness industries
  • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
  • Deep functional expertise across social platforms (Instagram, TikTok, YouTube, Pinterest, and emerging spaces)
  • Proven ability to deliver large-scale social activations with measurable impact
  • A strong understanding of running culture, trends, and communities
  • Experience managing high-profile talent, such as athletes, influencers, and creators
  • Comfort navigating an ever-changing social landscape while providing clear POVs on platform innovation
  • Expertise in tools like Sprinklr, Airtable, Asana, and Figma
  • Exceptional storytelling, project management, and communication skills

Responsibilities

  • Lead Channel Strategy: Develop and oversee the @nikerunning channel vision, creating a cohesive, athlete-focused experience that reflects the energy and evolution of the modern fitness athlete
  • Partner Cross-Functionally: Collaborate with Global Brand Marketing, Digital Commerce, Creative, and Geo teams to align channel priorities and ensure flawless execution
  • Integrate Social Commerce: Drive platform capabilities that connect products to athletes' fitness goals seamlessly
  • Own Editorial Calendars: Manage content programming and oversee briefs for seasonal campaigns, ensuring platform-right, consumer-first storytelling
  • Elevate Insights: Partner with analytics teams to identify trends, track performance, and continuously optimize content strategies
  • Activate Communities: Oversee community management strategies that foster authentic engagement and align with Nike's brand voice
  • Innovate and Test: Stay ahead of emerging social platforms, tools, and cultural trends, identifying opportunities to innovate and set benchmarks for fitness-focused digital storytelling

FAQs

What are the primary responsibilities of the Global Social Channel Lead for @nikerunning?

The primary responsibilities include developing the channel vision for @nikerunning, collaborating with cross-functional teams, driving social commerce, managing editorial calendars, analyzing insights, activating community engagement strategies, and innovating on emerging social platforms.

What qualifications are required for this position?

The position requires 5+ years of social media strategy experience in running, sport, or wellness industries, a Bachelor's degree in Marketing, Communications, or a related field, and a deep understanding of social platforms and running culture.

Will I be collaborating with other teams in this role?

Yes, you will work cross-functionally with teams such as Global Brand Marketing, Digital Commerce, Creative, Geo teams, and analytics teams to align priorities and ensure effective execution.

What kind of insights will I need to focus on in this role?

You will need to focus on tracking performance metrics, identifying trends within running culture, and continuously optimizing content strategies based on analytic insights.

Are there opportunities to work with athletes and influencers?

Yes, part of this role involves managing high-profile talent, including athletes, influencers, and creators, to enhance Nike’s presence and authenticity in the running community.

What tools and platforms should I be familiar with for this job?

Familiarity with tools such as Sprinklr, Airtable, Asana, and Figma is required, as well as a strong understanding of social media platforms like Instagram, TikTok, YouTube, and others.

Is there a focus on community engagement for this role?

Yes, overseeing community management strategies that foster authentic engagement and align with Nike's brand voice is a key responsibility in this position.

What kind of company culture can I expect at Nike?

Nike thrives on diversity and inclusion, creativity, and rewarding imagination, aiming to inspire movement and innovation among its employees.

How does Nike support employee growth and development?

Nike offers a generous total rewards package, professional development opportunities, and fosters an environment that encourages team members to grow along with the company.

What is the overall mission of Nike in relation to this role?

The mission is to bring inspiration and innovation to every athlete in the world, and this role plays a critical part in shaping the conversation around fitness and training for athletes everywhere.

Retail & Consumer Goods
Industry
10,001+
Employees
1972
Founded Year

Mission & Purpose

Nike is a multinational corporation primarily engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Their ultimate mission is to bring inspiration and innovation to every athlete in the world, where "if you have a body, you are an athlete." Nike's purpose is to create groundbreaking sport innovations, design products that help athletes of all levels reach their full potential, and promote an active and healthy lifestyle globally. Through their products and initiatives, Nike aims to empower athletes and inspire positive change in communities, fostering a culture of inclusivity, sustainability, and excellence in sports and beyond.

Benefits

  • Get Moving

    Whether you’re trying to move to a new city or just across one of NIKE’s campuses, we will help you get where you’re going — no matter the distance.

  • Fitness Fit For All

    Whether you’re just getting started or consider yourself a fitness pro, NIKE provides fitness opportunities and discounts for all levels and goals.

  • Financial Health

    NIKE offers competitive pay and robust retirement plans that meet you wherever you are in life and help you plan for future financial goals.

  • Health & Wellness

    NIKE’s got your back. With various life insurance and health care packages, we’ve got you covered.

  • Giving Back

    We believe in doing good on and off the field, which is why NIKE matches donations and rewards volunteer time to help you support the causes you are passionate about.

Get notified when Nike posts a new role

Get Hired with Huzzle

Discover jobs with AI-powered precision. Autofill and track applications, create tailored resumes, and find the best opportunities across the web – all by simply chatting.

Already have an account?