FAQs
What are the primary responsibilities of the Global Social Channel Lead for @nikerunning?
The primary responsibilities include developing the channel vision for @nikerunning, collaborating with cross-functional teams, driving social commerce, managing editorial calendars, analyzing insights, activating community engagement strategies, and innovating on emerging social platforms.
What qualifications are required for this position?
The position requires 5+ years of social media strategy experience in running, sport, or wellness industries, a Bachelor's degree in Marketing, Communications, or a related field, and a deep understanding of social platforms and running culture.
Will I be collaborating with other teams in this role?
Yes, you will work cross-functionally with teams such as Global Brand Marketing, Digital Commerce, Creative, Geo teams, and analytics teams to align priorities and ensure effective execution.
What kind of insights will I need to focus on in this role?
You will need to focus on tracking performance metrics, identifying trends within running culture, and continuously optimizing content strategies based on analytic insights.
Are there opportunities to work with athletes and influencers?
Yes, part of this role involves managing high-profile talent, including athletes, influencers, and creators, to enhance Nike’s presence and authenticity in the running community.
What tools and platforms should I be familiar with for this job?
Familiarity with tools such as Sprinklr, Airtable, Asana, and Figma is required, as well as a strong understanding of social media platforms like Instagram, TikTok, YouTube, and others.
Is there a focus on community engagement for this role?
Yes, overseeing community management strategies that foster authentic engagement and align with Nike's brand voice is a key responsibility in this position.
What kind of company culture can I expect at Nike?
Nike thrives on diversity and inclusion, creativity, and rewarding imagination, aiming to inspire movement and innovation among its employees.
How does Nike support employee growth and development?
Nike offers a generous total rewards package, professional development opportunities, and fosters an environment that encourages team members to grow along with the company.
What is the overall mission of Nike in relation to this role?
The mission is to bring inspiration and innovation to every athlete in the world, and this role plays a critical part in shaping the conversation around fitness and training for athletes everywhere.