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Graduate B2B Social Media Manager - Glasgow

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Canonical

Mar 22

Applications are closed

  • Job
    Full-time
    Entry Level
  • Marketing
  • Glasgow
    Remote

Requirements

  • Interest in managing social media platforms for a tech brand with a very technical audience
  • Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
  • Experience with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
  • An analytical eye and a good sense for the type of content that performs best depending on platform and objective
  • Experience with educational content funnels, and using video as a core social media marketing asset
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Excellent verbal and written communication skills, strong content marketer
  • Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • Willingness to travel up to 4 times a year for internal events

Responsibilities

  • Create, schedule and publish content and campaigns across multiple social media channels
  • Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
  • Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions
  • Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
  • Be responsible for executing A/B and multivariate growth tests
  • Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
  • Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
  • Package all of Canonical’s product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.

FAQs

What kind of audience will the Graduate B2B Social Media Manager be interacting with?

The Graduate B2B Social Media Manager will be engaging with audiences such as developers, tech enthusiasts, security engineers, and other technology enthusiasts.

What qualities are important for the ideal candidate for this role?

The ideal candidate should be passionate about technology, technology marketing, and the use of technology in marketing. They should also have a strong sense of ownership, collaboration, curiosity, and a drive to continually improve themselves, the team, and the organization.

Who does the Graduate B2B Social Media Manager report to?

The Graduate B2B Social Media Manager will report to the director of communications within the company.

What level of engagement does the company aim to achieve through social media?

The company aims to create conversations and engage with audiences all over the world, with online communities reaching into the millions. The goal is to provide a window between the people who make the products and those who use them.

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Canonical

Enterprise open source, secured and delivered by the publisher of Ubuntu.

Technology
Industry
501-1000
Employees
2004
Founded Year

Mission & Purpose

Canonical is a technology company known for developing and supporting Ubuntu, a popular open-source operating system. The company focuses on providing reliable, secure, and cost-effective solutions for cloud computing, IoT, and containers. By leveraging open-source technologies, Canonical aims to enable innovation and digital transformation for businesses and developers worldwide. The company is committed to ensuring high performance and scalability, promoting the adoption of open-source software, and fostering a global community of users and contributors.

Benefits

  • Remote working

    Canonical has been a fully distributed organisation since its origin in 2004. Digital collaboration allows us to enjoy our home environment and work with the best in the world in our domain. We meet each other at least twice per year during in-person sprints to nurture cross-team relationships.

  • We build trust

    Zero commute means more time for the things you enjoy. At the same time, we have very high expectations of commitment and independent execution. We invest in people who are self-driven, motivated and highly organised. We take our responsibility for the most critical elements of open infrastructure very seriously, and we are committed to quality in every aspect of our product and services.

  • We engineer excellence

    We aspire to lead on the global stage. There’s no other way to describe it than hard work, hard challenges and hard competition. You will need to show that you can compete in deeply challenging intellectual fields. Your colleagues are aiming for the top, and they depend on you to set the same standard in your area of responsibility. That’s tough but incredibly satisfying. We value those who take ownership of their area and take opportunities to be exceptional.

  • We travel

    We optimise our team structure for time zone overlap. Collaboration and inspiration takes time to fully develop but leadership at Canonical means building cross-team relationships. We nurture those relationships through regular global summits which bring diverse teams or their leaders together. We host these events around the world to discover great places to explore and appreciate in the process. Team events have taken place in Vancouver, Brugge, New York, Budapest, Orlando, Cape Town, Warsaw, Seoul, Paris, Portland, Lyon, London, Toronto and many more.