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Job

Marketing Associate

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IRIS Software Group

•

27d ago

đź’Ľ Graduate Job

Manchester

AI generated summary

  • You need sales experience, a degree in business/marketing, strong communication skills, tech proficiency, research abilities, time management, resilience, adaptability, collaboration, and a goal-oriented mindset.
  • You will qualify leads swiftly, engage prospects, handoff to sales, track metrics, and continuously learn to enhance lead generation strategies.

Graduate Job

Marketing•Manchester

Description

  • Are you a recent Graduate or looking to embark on a rewarding career in sales?  
  • We have an exciting opportunity for a Marketing Associate to join our dynamic Marketing team in Manchester to drive our sales and business development efforts forward! 
  • In this role, you'll be responsible for generating a consistent stream of appointments for our Sales team, leveraging a variety of channels including follow-up calls, emails, and social outreach.  
  • Engaging with prospects, including high-level decision-makers such as C-suite executives and Directors, you'll showcase our fantastic products and services, deliver tailored marketing content, and identify new potential opportunities within our CRM. 

Requirements

  • Previous experience in sales, customer service, or telemarketing roles (desirable).
  • Bachelor's degree in Business, Marketing, or related field (desirable).
  • In addition to the core skills/experience above, the following competencies are essential for success in this position:
  • Strong verbal and written communication skills to effectively engage with potential clients and team members.
  • Interpersonal skills, including active listening, empathy, and understanding of customer needs.
  • Comfortable with technology and proficient in using sales and CRM software tools.
  • Proficient in conducting research on potential clients and industries to tailor communication and pitches.
  • Effective time management skills to prioritise activities and maximise productivity.
  • Resilience and persistence in handling rejection and overcoming sales objections.
  • Adaptability to changes in the market, product offerings, or sales strategies.
  • Collaboration with sales and marketing teams to drive success.
  • Goal-oriented and motivated mindset to achieve lead generation and qualification targets.

Education requirements

Bachelors

Area of Responsibilities

Marketing

Responsibilities

  • Lead Qualification & Engagement:
  • Contacting Marketing Qualified Leads (MQLs) swiftly to assess their fit with the company's ideal customer profile.
  • Assessing prospects' needs, budget, decision-making authority, and purchasing timeline to determine their suitability as potential customers.
  • Providing information about the company's products or services, addressing inquiries, and building rapport with prospects to nurture relationships and advance them through the sales funnel.
  • Handoff to Sales:
  • Transitioning qualified and interested leads to the sales team for further discussions and negotiations, ensuring a seamless handover to facilitate the sales process.
  • Metrics & Reporting:
  • Tracking and reporting key performance indicators (KPIs), including the number of qualified leads/appointments generated, conversion rates, and overall impact on the sales pipeline.
  • Continuous Learning:
  • Staying updated on industry trends, product knowledge, and sales techniques to enhance lead generation and qualification strategies and adapting to evolving market dynamics.

Details

Work type

Full time

Work mode

office

Location

Manchester