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Marketing Associate

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  • Job
    Full-time
    Entry Level
  • Marketing
  • Manchester

Requirements

  • Previous experience in sales, customer service, or telemarketing roles (desirable).
  • Bachelor's degree in Business, Marketing, or related field (desirable).
  • In addition to the core skills/experience above, the following competencies are essential for success in this position:
  • Strong verbal and written communication skills to effectively engage with potential clients and team members.
  • Interpersonal skills, including active listening, empathy, and understanding of customer needs.
  • Comfortable with technology and proficient in using sales and CRM software tools.
  • Proficient in conducting research on potential clients and industries to tailor communication and pitches.
  • Effective time management skills to prioritise activities and maximise productivity.
  • Resilience and persistence in handling rejection and overcoming sales objections.
  • Adaptability to changes in the market, product offerings, or sales strategies.
  • Collaboration with sales and marketing teams to drive success.
  • Goal-oriented and motivated mindset to achieve lead generation and qualification targets.

Responsibilities

  • Lead Qualification & Engagement:
  • Contacting Marketing Qualified Leads (MQLs) swiftly to assess their fit with the company's ideal customer profile.
  • Assessing prospects' needs, budget, decision-making authority, and purchasing timeline to determine their suitability as potential customers.
  • Providing information about the company's products or services, addressing inquiries, and building rapport with prospects to nurture relationships and advance them through the sales funnel.
  • Handoff to Sales:
  • Transitioning qualified and interested leads to the sales team for further discussions and negotiations, ensuring a seamless handover to facilitate the sales process.
  • Metrics & Reporting:
  • Tracking and reporting key performance indicators (KPIs), including the number of qualified leads/appointments generated, conversion rates, and overall impact on the sales pipeline.
  • Continuous Learning:
  • Staying updated on industry trends, product knowledge, and sales techniques to enhance lead generation and qualification strategies and adapting to evolving market dynamics.

FAQs

What qualifications or skills are required for this Marketing Associate position?

We are looking for recent graduates or individuals with a strong interest in sales and business development. Excellent communication skills, a proactive attitude, and the ability to engage with high-level decision-makers are essential for this role.

What will be the primary responsibilities of the Marketing Associate?

The Marketing Associate will be responsible for generating appointments for our Sales team through various channels, engaging with prospects, showcasing our products and services, delivering tailored marketing content, and identifying new potential opportunities within our CRM.

What location is this Marketing Associate position based in?

This Marketing Associate position is based in Manchester.

What opportunities for career growth and development are available for the Marketing Associate role?

As a Marketing Associate, you will have the opportunity to work closely with our dynamic Marketing team and gain valuable experience in sales and business development. There may be opportunities for advancement within the Marketing department based on performance and skills development.

Unlock your Power with the Masters of Time

1001-5000
Employees

Mission & Purpose

IRIS Software Group is a leading global provider of mission critical software and services and one of UK’s largest privately held software companies. We help organisations to make better business decisions by developing integrated software solutions to minimise admin, make business processes more efficient and give more time to do what’s valued. We started 45 years ago with accountancy software and have evolved to be trusted by more than 100,000 customers in 135 countries around the world. We invest heavily in development using the latest processes and technologies, driven by our Indian and Romanian Product Development Centres to build the next generation of cloud-based accountancy, HR and education solutions. Our global and domestic payroll and HR solutions are used nearly five million employees. Almost one million UK employees are managed by our HR solutions, and one in eight UK employees are paid through IRIS payroll solutions. We are the largest third-party online tax filer with UK Government, and we are used by 54 of the top 100 US and 91 of the top 100 UK accountancy firms. We also serve over 13,000 schools and academies, and almost five million UK families use our apps to connect to their child’s school. In the last year, we have been awarded Technology Company of the Year in the UK Tech Awards; Employer of the Year in the Thames Valley Tech Awards; and the Americas Prime Award from the K2 Enterprise Awards. IRIS Education has been named Company of the Year at the UK National MAT Awards 2023, and crowned Company of the Year (more than 12m) in the Bett Awards 2023.

Culture & Values

  • Innovation

    We are creative and fearless in our work and curious and hungry to discover smarter solutions. We always focus on improvement and embrace change.

  • Make it Happen

    We focus on the task at hand and produce high-quality results within ambitious timescales. We set stretch goals for ourselves and our teams and deliver at pace.

  • Passion

    We take pride in our business. We are energetic, enthusiastic and highly self-motivated. We bring passion to our roles and encourage and inspire those around us.

  • Accountability

    We take ownership of our work and lead from the front. We seek out solutions, are trustworthy and act with integrity and honesty. We deliver on our promises.

  • Customer Focus

    The customer’s needs are our priority. We exceed their expectations and delight them with outstanding service and great outcomes.

  • Teamwork

    We work effectively both independently and with colleagues. We collaborate widely and build supportive, open environments where people give their best. We appreciate, respect and care for others.

Benefits

  • Generous holiday allowance

  • Charity / volunteering days

  • Income protection insurance

  • Life assurance

  • Private healthcare

  • Employee Assistance Program

  • Pension with NI uplift via salary sacrifice

  • Enhanced maternity pay

  • Competitive pay and bonus scheme* (where applicable*)

  • Cycle to work scheme

  • Additional discount schemes (gym membership, discounted Vodafone phone plans, high street and big brand shopping discounts etc.)