Group Marketing Lead - Rheumatology & Gastroenterology, Gulf

Lilly

Jan 18

Applications are closed

Job
Full-time
Senior Level
Marketing
Healthcare
Dubai

Requirements

At least 5 years brand marketing experience in the pharmaceutical industry
Demonstrated track record of delivering results
Strong strategic thinking / problem solving, and execution excellence
Experience in launching new brands or new indications is a plus
Rheumatology and Gastroenterology experience is a plus
People management experience is a plus
This role requires deep competency in brand strategy and execution:
Strong strategic thinking and problem-solving skills with high learning agility
Lead and own the Rheumatology and Gastroenterology strategy for current portfolio and new launches.
Development of solutions for key player; ensure that there is a measurement plan for the solutions developed proactively, with all solutions tied to a job to be done and a key player objective; conduct periodic reviews of solution effectiveness; take action to improve execution
Strong team player with a positive attitude and willingness to be flexible in addressing evolving team needs
Proven Leadership - achieve results through people / influence up, down, and across. Achieve results through others regardless of function, geography and personal style. Demonstrated ability to deliver high performance with high integrity across teams. Demonstrated leadership and influence with executives, senior leaders and business partners.
Consistent demonstration of Team Lilly leadership behavior
Meticulous attention to detail, with ability to grasp and focus on the big picture

Responsibilities

Lead overall marketing strategy, customer plan, business plan and operational plans that create exceptional experiences & achievement of business objectives for Rheumatology and Gastroenterology brands
Responsible for HCP marketing strategy (as well as access/payer as appropriate)
Based on a Global with Local approach, develop insights-based marketing strategies and plans that create exceptional customer experiences.
Responsible for the life cycle of the brand, including strategic planning, implementing required activities, and influencing both internally and externally
Engage with and influence senior management to ensure appropriate resourcing and to maintain communication alignment within the organization
Identify insights for customer targets (HCPs) and integrate into brand strategy and customer solutions
Apply rigorous analysis and a sophisticated understanding of available data to make strategic marketing choices
Leverage deep understanding of the global brand strategy to tailor local marketing strategy given local marketing dynamics if needed
Define, design and deliver remarkable customer experiences through national-level marketing campaigns, solutions and programs
Lead the Launch Readiness process with the Rheumatology and Gastroenterology brand team for new product/indication launches to ensure successful launches
Drive the Rheumatology and Gastroenterology brand team to develop an omnichannel strategy
Execute customer plans to deliver annual business plan goals
Orchestrate activities across cross-functional teams to ensure responsible functions execute prioritized tactics as per the brand plan
Ensure collaboration with other key functions in implementing customer plans (e.g. medical)
Coordinate across relevant functions to evaluate the impact of execution/implementation and adjust activities accordingly
Make prioritization and trade-off decisions based on data and analytics in order to maximize the commercial potential
Manage the operational budget across the portfolio
Maintain good relationships with agencies and other external business partners
Maximise the utilisation of the IBU content factory and ensure the Brand Team is utilising ready-made tactics and solutions from Global and the IBU in line with a ‘Create Once, Maximise Reuse’-mindset, especially for IVA, email, 3rd SOA and eP2P.
Develop core content and tactics to be used across channels, including Customer Dialogue Model in partnership with the sales team
Localise core messaging and global solutions, through a deep understanding of the patient journey and key customer insights in partnership with brand managers
Partner with PRA team to align and execute on the brand access strategy – partner with local brand managers to implement
Ensure that the team uploads these solutions & tactics as campaigns with touchpoints into the Campaign Engagement Tool (CET).
Collaborate with the cross-functional team to create and execute Patient Support Programs (PSPs) that eliminate access barriers for patients using our brands.
Lead regular performance reviews and assessments to ensure plans and execution are delivering positive business value
Leverage analytics where possible to adapt and to predict evolving customer needs so each individual customer receives the right message through the right channel at the right time
In close collaboration with cross-functional partners build forecasts for the brands with clear, robust assumptions to inform the Business Plan Process
Encourage broad sharing of relevant brand data within the organization to ensure a common, realistic picture of the performance and execution of the brand
Recognize and foresee the impact of evolving market and competitive dynamics and adapt strategies promptly and decisively when needed.
Build long-term relationships and sustain valuable partnerships with identified critical TLs and medical societies relevant to the development of brand strategy and national-level marketing programs
Drive the brand team to develop TLs engagement strategy in partnership with medical for each TA
Define and manage speaker engagement in partnership with medical, including the selection and training of speakers, as well as monitoring of speaker-related activities
Oversee the execution of Speaker trainings and advisory boards for each brand
Support and engagement with the sales team
Build trust with the sales team(s) to foster a collaborative working relationship
Provide oversight of brand strategy and goals for sales meetings
Accompany sales team on field rides to understand sales professional, HCP and patient experience
Accountable for an effective Customer Dialogue Model (CDM) team to ensure an agile feedback loop is in place between the customer facing team and Marketing/Medical for continuous improvement/innovative solutions that meet customers’ needs around our target patient strategy
Ensure alignment and communication with key functional partners to ensure consistency and effectiveness of both strategic direction and operational execution to achieve brand objectives (Sales Leadership, Medical, Finance, IT, IBU/Global Marketing, etc.)
Mobilize resources across function to achieve brand objectives in alignment with the brand plan
Ensure alignment and communication with key global counterparts (IBU/global marketing) to ensure appropriate focus and resources are directed towards Gulf, and that the broader organization benefits from the Gulf’s success and learnings
Effectively communicate the local market realities to global marketing organization (IBU/global marketing) to support global brand development as well as future opportunities
Champion the brand across the affiliate, by building appropriate knowledge and advocacy of our product and our customers.
Lead monthly CFT meetings to communicate performance updates, present analysis of sales data, operational updates in partnership with the brand team.
Maintain regular communication with LT & BU head by providing timely updates on critical business developments and urgent issues.
Recruit, develop and retain marketing talent
Manage performance and development of three direct reports
Demonstrate leadership, and Team Lilly behaviours expectations- Include, Innovative, Accelerate & Deliver
Increase marketing proficiency of direct reports by providing regular feedback & maximizing available marketing tools
In partnership with Brand Managers and CMO, build marketing capabilities across the team in line with the Hub and Lilly capability roadmap.
Mentor and help develop teammates across the extended team (beyond direct Brand Team)
Influence both the Business Unit and the broader META/IBU marketing community
Expand the insight-based strategic marketing capabilities of the marketing organization (among direct reports as well as beyond the direct Brand Team)
Encourage innovation and promote continuous improvement within the brands by collaborating with other teams, leading change initiatives, and demonstrating resilience and a positive attitude
Maximize opportunities for synergy across the Rheumatology and Gastroenterology Portfolio & META, to help reduce volume of work, maximise efficiencies and reduce OPEX.
Accountable for understanding, implementation, and adherence to company policies, processes and external obligations including local pharma code(s) and Red Book
Responsible for regular governance and review of the portfolio Brand Team activities and compliance findings.
Work collaboratively with E&C or the policy/procedure subject matter expert to explore the root causes of compliance findings and to put in place corrective, and embed preventative, actions with the team.

FAQs

What is the primary responsibility of the Group Marketing Lead in this role?

The primary responsibility of the Group Marketing Lead is to lead the META-Gulf Rheumatology and Gastroenterology Brand Team, collaborating with various functions to achieve strategic objectives for the Rheumatology and Gastroenterology portfolio and maximize brand value for patients and healthcare professionals.

How much experience is required for this position?

At least 5 years of brand marketing experience in the pharmaceutical industry is required for this position.

Do I need experience in Rheumatology and Gastroenterology for this role?

While not mandatory, experience in Rheumatology and Gastroenterology is considered a plus for this role.

What skills are essential for success in this position?

Essential skills include strong strategic thinking, problem-solving abilities, execution excellence, and the capability to lead and manage brand strategy and execution effectively.

Is there a focus on team management in this role?

Yes, this role includes people management responsibilities such as recruiting, developing, and retaining marketing talent, as well as managing the performance of direct reports.

Will I need to engage with external partners or agencies?

Yes, maintaining good relationships with agencies and other external business partners is a key part of this role.

What kind of work culture does Lilly promote?

Lilly promotes a culture of trust, empowerment, and accountability, and is committed to being a Great Place to Work for employees.

Are there opportunities for professional development within this role?

Yes, the role includes opportunities for mentoring and developing teammates, enhancing marketing proficiencies, and expanding strategic marketing capabilities across the team.

What is the governance and compliance responsibility in this role?

The role includes accountability for understanding, implementing, and adhering to company policies, processes, and external obligations, ensuring regular governance and review of brand team activities.

Is experience in launching new brands or indications beneficial for this position?

Yes, experience in launching new brands or indications is considered a beneficial asset for this role.

Lilly

We're a medicine company turning science into healing to make life better for people around the world.

Manufacturing & Electronics

Industry

10,001+

Employees

1876

Founded Year

Mission & Purpose

Eli Lilly and Company is a global pharmaceutical firm dedicated to discovering, developing, and delivering innovative medicines that improve patient outcomes worldwide. Their ultimate mission is to make life better for people around the globe through high-quality healthcare solutions. The purpose of the company is to create medicines that help people live longer, healthier, and more active lives, while maintaining a commitment to ethical standards, scientific excellence, and integrity in all their operations.