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Growth Associate, SEM (Core HR)

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Rippling

Oct 29

Applications are closed

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • New York

Requirements

  • 1-3 years of experience doing both quantitative and qualitative work in a fast-paced environment
  • Strong grasp of SEM fundamentals: you have mastered the fundamentals of Search Engine Marketing and have a track record of high-quality execution in the channel
  • Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to grow as a professional
  • Cross-functional communicator: you communicate proactively and effectively to keep operations running smoothly
  • Bias to action: You’ll constantly try new growth ideas in this role; you have a bias to action and learning
  • Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyze data to uncover insights, in SQL or Excel, and are adept at clearly explaining your analysis and conclusions
  • Hackiness and creativity: You’re constantly generating new ideas to test and you do whatever it takes to get your projects over the finish line

Responsibilities

  • Help manage and optimize a $XM budget to generate outsized growth in SEM for our Core HR products
  • Own day-to-day execution for a large set of Core SEM campaigns, managing bids, budgets, keywords, and more with high attention to detail
  • Build an efficiency-focused experimentation roadmap to test new approaches and tactics within SEM, leveraging new platform tools, bidding and keyword strategies, and ad content
  • Collaborate with business line marketing managers, reporting performance trends, brainstorming improvements, and iterating together to drive better outcomes
  • Partner with our WebOps team to experiment with new landing page content, format, and designs, improving conversion from click to lead

FAQs

What is the primary focus of the Growth Associate, SEM role at Rippling?

The primary focus of the Growth Associate, SEM role is to own execution for the largest segment of the Paid Search channel, specifically managing and optimizing Core HR campaigns to drive revenue generation through sales demos.

What qualifications are required for this position?

Candidates should have 1-3 years of experience in quantitative and qualitative work, a strong grasp of SEM fundamentals, a strong ownership mindset, excellent cross-functional communication skills, a bias to action, structured problem-solving capabilities, and creativity in generating new growth ideas.

Is experience with SQL or Excel necessary for this role?

Yes, the ability to analyze data to uncover insights in SQL or Excel is a necessary skill for this role.

What kind of budget will the Growth Associate be managing?

The Growth Associate will help manage a significant budget (denoted as $XM in the job description) to generate growth in SEM for Core HR products.

Will the Growth Associate be working alone?

No, this role is highly cross-functional and will involve collaboration with various teams including go-to-market, growth engineering, marketing operations, and analytics.

Is this role based in the office?

Yes, Rippling highly values in-office work to foster collaboration and requires employees living within a 40-mile radius of a Rippling office to work in the office at least three days a week under current policy.

What is the salary range for the Growth Associate, SEM position?

The salary range for this role is between $75,000 - $125,250 USD per year for US Tier 1 locations, $67,500 - $115,125 for US Tier 2 locations, and $63,750 - $108,563 for US Tier 3 locations.

Does Rippling support diversity and inclusion in their hiring process?

Yes, Rippling is committed to building a diverse and inclusive workforce and does not discriminate based on legally protected characteristics.

Are there benefits and equity opportunities available for this role?

Yes, this role offers a competitive salary, benefits, and equity options.

How does the Growth Associate contribute to the company's growth?

The Growth Associate contributes by optimizing SEM campaigns, managing budgets and bids, and experimenting with new approaches to enhance performance and drive sales leads.

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Rippling

We make it unbelievably easy to manage HR, IT, and Finance.

Technology
Industry
1001-5000
Employees
2016
Founded Year

Mission & Purpose

Rippling is the first way for businesses to manage all of their HR, IT, and Finance — payroll, benefits, expenses, corporate cards, computers, apps, and more — in one unified workforce platform. By connecting every workforce system to a single source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. Take onboarding, for example. With Rippling, you can just click a button and set up a new employees' payroll, health insurance, corporate card, work computer, and third-party apps — like Slack, Zoom, and Office 365 — all within 90 seconds. Based in San Francisco, CA, Rippling has raised $700M from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, and Bedrock—and was named one of America's best startup employers by Forbes (#12 out of 500) and the #1 fastest-growing private company in the Bay Area by the San Francisco Business Times.

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