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Growth Marketing Manager - Customer Engagement

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Meta

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • San Francisco, +3

AI generated summary

  • You need 5+ years of marketing experience, knowledge in email/Facebook Ads/display/onsite content marketing, A/B testing skills, and ability to work with cross-functional teams. BA/BS degree and experience with Meta’s ad suite and customer lifecycle management preferred.
  • You will drive growth marketing campaigns, oversee campaign execution, analyze data, design test plans, collaborate with teams, and own KPIs for customer engagement at Meta.

Requirements

  • Minimum Qualifications:
  • 5+ years of experience in marketing or related field
  • Experience in at least two of these areas (email, Facebook Ads, display, onsite merchandising, content marketing, digital video)
  • Experience with A/B Testing and lift measurement
  • Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns.
  • Preferred Qualifications:
  • BA/BS degree or equivalent work experience
  • Understanding of the digital advertising landscape and specifically Meta’s advertising suite
  • Experience working with Sales and driving leads to sales programs
  • Experience with customer lifecycle management
  • Experience engaging with executives to present findings and strategies

Responsibilities

  • Drive go-to-market by planning, executing and scaling growth marketing campaigns to help connect Meta’s advertisers with Sales and other similar offers, to facilitate adopting advertising best practices.
  • Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches.
  • Working with quantitative and qualitative data teams to deeply understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement.
  • Design and implement test plans to understand drivers of conversion and revenue.
  • Collaborate with cross-functional teams to define requirements, scope, deliverables and goals.
  • Owning the quarterly number of relevant KPIs and expected QoQ growth.

FAQs

What are the key responsibilities of a Growth Marketing Manager - Customer Engagement?

The key responsibilities include partnering with internal teams to plan, build, and launch marketing campaigns to drive customer engagement, analyzing data to understand customer needs, maximizing impact, demonstrating leadership, strategic and critical thinking, and executing marketing campaigns with excellence.

What skills are necessary for success in this role?

Success in this role requires a passion for growth marketing, demand generation, customer lifecycle management, creative thinking, analytics, and driving measurable results. It also requires strong leadership, strategic thinking, attention to detail, and the ability to earn trust and credibility with stakeholders.

How does the Growth Marketing Manager drive customer engagement?

The Growth Marketing Manager drives customer engagement by working with internal teams to plan and launch marketing campaigns focused on key company initiatives, analyzing data to understand customer needs, and maximizing impact. They also play a key role in driving demand into Sales Programs.

What kind of collaboration is required for this role?

Collaboration with multiple internal teams including product manager, product marketing, sales, program manager, demand management, data science, creative, marketing ops, and analytics teams is essential for success in this role. The Growth Marketing Manager must work closely with these teams to plan, build, and launch effective marketing campaigns.

What qualities should a successful Growth Marketing Manager possess?

A successful Growth Marketing Manager should be detail-oriented, able to think outside the box, comfortable with data, and able to drive analytical insight to maximize impact. They should also possess strong leadership skills, strategic thinking, and the ability to execute marketing campaigns with excellence.

Meta

Technology
Industry
10,001+
Employees
2004
Founded Year

Mission & Purpose

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.