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Head of EMEA Counter Disinformation

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Edelman

22d ago

  • Job
    Full-time
    Senior Level
  • IT & Cybersecurity
  • London
  • Quick Apply

AI generated summary

  • You must have significant experience in counter-disinformation roles, strategic communications, and leading cross-functional teams. Strong understanding of digital communications, threat analysis, and psychological science is crucial for success in this role.
  • You will lead Edelman's EMEA Counter Disinformation efforts, advising high-profile clients, developing strategies, driving revenue growth, and marketing the CDU internally and externally. You will collaborate with teams to integrate counter-disinformation tactics into broader reputation and crisis management programs.

Requirements

  • Significant experience working specifically in counter-disinformation roles, e.g. intelligence (preferably in military intelligence, government, or private security sector), international geopolitical, cybersecurity, or human rights functions.
  • Strong experience in strategic communications and/or related fields.
  • Extensive experience conceptualizing, drafting, and presenting strategic and tactical communications plans to address geopolitical, information (IO), cyber and/or violent actor behaviours and activities.
  • Preferred Qualifications:
  • Strong understanding of the application of digital communications and marketing techniques, strategies and tactics in disinformation, crisis, issues, or reputation management contexts.
  • Experience analysing and mitigating high-impact threats from a diverse range of online threat actors.
  • Understanding of psychological and behavioural science as it pertains to combatting disinformation and misinformation issues.
  • Proven track record of managing and executing short-term and long-term projects under high pressure and time constraints.
  • Experience leading cross-functional teams of direct and indirect reports on high-profile, high-pressure projects.
  • Understanding of performance marketing strategies (notably audience identification/segmentation, targeting using paid media channels).
  • Experienced in system dynamics thinking, thinking critically, and qualifying assessments with data driven communications skills.
  • Experience working with a team spanning multiple locations/time zones.
  • Proven business development experience with a track record of pitching and closing new business.

Responsibilities

  • Work with other regional CDU leads to develop a global Counter Disinformation offering to service the growing needs of Edelman clients (existing and new).
  • Serve as the lead adviser on mis and disinformation issues in EMEA serving high-profile and culturally relevant clients, working closely with other senior leaders in the company to counsel public, private sector, and NGO clients on complex issues.
  • Advise on countering sensitive content issues including digital harassment, doxing, hostile activism, and hateful content.
  • Drive pipeline and defined revenue growth in counter-disinformation and misinformation work within EMEA.
  • Lead the marketing of the CDU internally within Edelman and externally in the region.
  • Lead/participate in new business pitches to potential clients.
  • Inform and develop proactive and reactive strategies and cross-channel tactical plans to counter or mitigate anticipated, emerging, and acute information threats.
  • Identify and assess risks with a systems mindset, contextualizing emerging trends and threats with relevant geopolitical, cultural, or societally specific nuances.
  • Develop and deliver disinformation response plans, client-side training, and simulations to build readiness and resilience against disinformation campaigns.
  • Partner with other Edelman teams including strategy, creative, social media, influencer, performance marketing, predictive analytics and more to ensure seamless integration of counter-disinformation strategies within broader reputation and crisis management programs and context.
  • Work with best-in-class academics, technology partners and practitioners to ensure Edelman’s counter-disinformation work remains in line with evolving best practices in the industry.
  • Support project management and financial tracking across multiple client projects.
  • Share knowledge and experience with other members of the Crisis & Risk team to embed the skills into all members of the team over time.

FAQs

What is the primary focus of the Head of EMEA Counter Disinformation role?

The primary focus of the Head of EMEA Counter Disinformation role is to establish and lead a Counter-Disinformation Unit within Edelman, working to help clients anticipate, build resilience against, respond to, and recover from misinformation and disinformation attacks.

What qualifications are required for the Head of EMEA Counter Disinformation role?

The ideal candidate for the Head of EMEA Counter Disinformation role should have significant experience working in counter-disinformation roles, strong experience in strategic communications, and a strong understanding of digital communications and marketing techniques in disinformation contexts.

What are some of the key responsibilities of the Head of EMEA Counter Disinformation?

Some key responsibilities of the Head of EMEA Counter Disinformation include developing a global Counter Disinformation offering, serving as the lead adviser on misinformation and disinformation issues, driving revenue growth in counter-disinformation work, leading new business pitches, developing proactive and reactive strategies, and ensuring seamless integration of counter-disinformation strategies within broader reputation and crisis management programs.

How does the Head of EMEA Counter Disinformation work with other Edelman teams?

The Head of EMEA Counter Disinformation works closely with other Edelman teams including strategy, creative, social media, influencer, performance marketing, and more to ensure seamless integration of counter-disinformation strategies within broader reputation and crisis management programs.

What is the long-term vision for the Crisis & Risk specialism in relation to the Head of EMEA Counter Disinformation role?

The Head of EMEA Counter Disinformation will play a key role in shaping the longer-term vision for the Crisis & Risk specialism, considering the growing impact of artificial intelligence (AI) and the shifting media landscape. They will also be responsible for evolving and deepening the capabilities of the team in the area of counter-disinformation.

Marketing & Advertising
Industry
5001-10,000
Employees
1952
Founded Year

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Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

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