FAQs
What is the primary focus of the Head of EMEA Counter Disinformation role?
The primary focus of the Head of EMEA Counter Disinformation role is to establish and lead a Counter-Disinformation Unit within Edelman, working to help clients anticipate, build resilience against, respond to, and recover from misinformation and disinformation attacks.
What qualifications are required for the Head of EMEA Counter Disinformation role?
The ideal candidate for the Head of EMEA Counter Disinformation role should have significant experience working in counter-disinformation roles, strong experience in strategic communications, and a strong understanding of digital communications and marketing techniques in disinformation contexts.
What are some of the key responsibilities of the Head of EMEA Counter Disinformation?
Some key responsibilities of the Head of EMEA Counter Disinformation include developing a global Counter Disinformation offering, serving as the lead adviser on misinformation and disinformation issues, driving revenue growth in counter-disinformation work, leading new business pitches, developing proactive and reactive strategies, and ensuring seamless integration of counter-disinformation strategies within broader reputation and crisis management programs.
How does the Head of EMEA Counter Disinformation work with other Edelman teams?
The Head of EMEA Counter Disinformation works closely with other Edelman teams including strategy, creative, social media, influencer, performance marketing, and more to ensure seamless integration of counter-disinformation strategies within broader reputation and crisis management programs.
What is the long-term vision for the Crisis & Risk specialism in relation to the Head of EMEA Counter Disinformation role?
The Head of EMEA Counter Disinformation will play a key role in shaping the longer-term vision for the Crisis & Risk specialism, considering the growing impact of artificial intelligence (AI) and the shifting media landscape. They will also be responsible for evolving and deepening the capabilities of the team in the area of counter-disinformation.