Head of Franchise Marketing

JD Sports Fashion

Jun 11, 2024

Applications are closed

Job
Full-time
Senior Level
Marketing
Manchester

Requirements

Franchise experience or similar.
Knowledge of the retail industry is key.
Awareness of the JD brand and marketing processes is desired.
Experience of working cross functionally within a marketing department.
Past experienced in owning a project vision, execution, quality, and stakeholder relationship.
Experience of planning & activating Marketing Calendars and Campaigns.
Strong interpersonal communication and presentation skills.
Competent in brand presentations and creating marketing guidelines in desired.
Excellent project management skills and the ability to lead multiple projects within constrained resource environment.
Ability to work as part of a growing multi-cultural team in a fast-moving environment.
Strong understanding of event reporting and analysis.
Clear understanding of the JD Brand and wider corporate strategy.
A willingness to work out of hours and travel where necessary is essential.

Responsibilities

Create and co-ordinate the localised JD Marketing calendar including all campaigns, social practices, trading & key brand opportunities with the local Franchise Partner contacts to ensure an aligned approach with the JD Global calendar.
Work with franchise partners to develop and deliver the global and local social strategy.
Set objectives and social media KPIs in line with global objectives.
Drive the ‘JD DNA’ – acting as a brand ambassador in market and ensuring all Franchise Partner activity is aligned with the JD brand & focused on targeting our core consumer with a best-in-class delivery regardless of location.
Be the key point of contact for the collation and sharing of proposed budgets and/or activity in the local markets for sharing key stakeholders and wider JD marketing teams as appropriate to capture any feedback or share knowledge from the Global marketing team.
Support in the process of sharing JD Campaigns alongside the Studio departments from planning through to final execution – working with the wider team, particularly the JD Campaign Team, to ensure it’s on brand & engaging to local audiences with any necessary local requirements built into the critical path & delivery.
Create a clear feedback loop with the local Partner contacts and central teams around campaigns & content to ensure their point of view is represented in planning.
Ability to help create idea’s and initiate supercharged marketing idea’s, assisting the local Partner marketing contacts in creating fresh ideas that are in keeping with the JD brand while helping elevate the local market activity.
Collaborate with JD marketing teams to ensure the information in the Franchise Portal is fully updated & reflective of best-in-class activity as well as engaging in opportunities that can be maximised locally via the Franchise Partners.
Manage day to day relationships with partners, and where necessary the JD marketing teams, to utilise all aspects of the relationships in the best possible way to support our marketing activity & commercial growth locally.
Build collaborative relationships with wider business teams, particularly Retail/Visual Merchandising teams, to ensure a consistent message & approach in the delivery of services to the partners.
Gain an in-depth knowledge of local market(s) and trends specific to them via contact with the local Franchise Partner marketing contacts.
Stay up to date with JD marketing processes through collaboration with the wider JD marketing teams and ensure these are fully shared with the local Franchise Marketing Partner contacts.
Establish an agreed reporting format across Marketing activity, both periodically and for specific campaigns, to track & report on performance.
Help the local Franchise Marketing Team identify and present appropriate partnership opportunities to leadership based on marketing strategy and calendar to complement existing commercial activity.
Liaise with senior stakeholders, as appropriate, to sign off all appropriate creative designed by the local Franchise Marketing team and advise them on any creative guidelines from time to time.
Provide monitoring and reporting of activations to leadership team based upon agreed KPIs including all commercial benefits.
Portal maintenance and ownership of improvements in line with global strategy.

FAQs

What is the main purpose of the Head of Franchise Marketing role?

The main purpose of this role is to work with and support the JD Franchise Partners fully aligned to JD Global brand rules and procedures, managing all Marketing & Social activity required to support the JD Franchises as part of the JD marketing department.

What are the key responsibilities of the Head of Franchise Marketing?

The key responsibilities include working closely with JD Franchise Partners, collaborating with global marketing teams, building strong relationships with franchise partners, managing local calendars, sharing global campaigns, managing proposals for JD’s marketing approach, aligning activities to the global marketing strategy, and monitoring and reporting on KPIs to support commercial growth targets.

What is the importance of traveling to the respective markets in this role?

Traveling to the respective markets is crucial as it allows the Head of Franchise Marketing to build strong relationships with the franchise partners teams, understand local market dynamics, and ensure that all marketing and social activities are aligned with the JD global brand rules and procedures.

How will the success of the role be measured?

Success in this role will be measured based on the ability to effectively support the JD Franchise Partners, align marketing activities to the JD global marketing strategy, manage budgets, build strong relationships with partners, and achieve commercial growth targets. Monitoring and reporting on agreed KPIs will help track progress and success.

JD Sports Fashion

Retail & Consumer Goods

Industry

10,001+

Employees

Mission & Purpose

JD Sports is a prominent UK-based retail company specialising in sportswear, athletic footwear, and related accessories. Their ultimate mission is to provide customers with a comprehensive range of top-quality sportswear brands, sneakers, and sports-related fashion items. JD Sports' purpose revolves around enabling individuals to pursue an active and healthy lifestyle by offering them the latest and most stylish sportswear options, catering to their athletic and fashion needs.