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Head of Global Campaigns

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Deliveroo

17d ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • London

AI generated summary

  • You must have 10+ years of global campaign experience, manage TTL production, agencies, direct reports, and stakeholders, with exceptional attention to detail and interpersonal skills. Passion for brand building, creative instincts, and empowering leadership are essential.
  • You will lead global campaigns, manage creative development, measure campaign impact, provide team support, and set creative best practices.

Requirements

  • 10+ years proven experience working in a similar role and delivering impactful global or multi-market campaigns
  • Experience in delivering TTL production (including TV, OOH, digital, social, radio)
  • Experience managing creative agencies
  • Experience managing direct reports
  • Strong interpersonal skills to manage global and cross-departmental stakeholders
  • Exceptional attention to detail
  • Experience communicating with senior leadership
  • A self-starter attitude with the ability to thrive in a fast-paced, matrix environment
  • Agency experience is a plus, but not mandatory
  • Experience working at or with a retail/eComm/tech/FMCG company preferred
  • What we’re looking for someone with:
  • Customer obsession: Analytical with the ability to use deep understanding of customer needs, behaviours, and preferences to inform the development of impactful brand campaigns and activations that resonate with target audiences.
  • A passion for brand building: Enthusiasm for building and nurturing global brands, with a keen eye for brand positioning, messaging, and storytelling that elevates brand presence, relevance and reputation in the market.
  • Astute creative instincts: Proven track record of developing innovative and compelling creative concepts that drive brand awareness, engagement and loyalty. Strong creative intuition with an ability to develop channel-agnostic creative ideas and channel-first strategies and executions.
  • Deep expertise in creative production: Extensive experience in managing end-to-end creative production processes, from concept development and creative direction to execution, localisation and delivery, ensuring high-quality, on-brand campaign assets across all marketing channels and consumer touchpoints (including in-app). Strong budget management and negotiation skills are a must.
  • Empowering leadership: A visionary leader with the ability to inspire, motivate, and empower creative, marketing and product teams to achieve ambitious campaign goals and deliver results. An exceptionally strong manager, passionate about team development.
  • Team player and desire to collaboration: A natural inclination towards teamwork, fostering a culture of collaboration, open communication, and knowledge sharing within the Brand & Experience team and cross-functional partners to drive alignment and synergy in global campaign initiatives.

Responsibilities

  • Owning the Global Campaigns programme: You will partner with Insights, Marketing, Comms and Social teams to plan an annual calendar of global and multi-market campaigns. You will manage the process of our global brand campaigns end-to-end, from setting objectives and writing the brief, to overseeing the creative development and production stages, to driving the localisation and roll out across all markets.
  • Campaign measurement: You will partner with Brand Media Measurement and Research & Insights teams to evaluate the impact of our campaigns and provide actionable insights to optimise future campaign development. You’ll regularly present learnings to marketing and creative teams, as well as senior leadership.
  • Managing a team: You will manage two direct reports and provide them with guidance and support. Outside of your direct team, you will provide consultation to the local markets and the wider business around the topic of creative production.
  • Setting creative best practice across channels: You’ll partner with internal teams (in-house Creative Studio, Research & Insights, Local Marketing) and external partners (creative agencies, media agencies, digital platforms) to improve the effectiveness of our creative across all channels and consumer touch points. You will build playbooks to ensure teams can follow and leverage best practices.
  • Developing global toolkits and playbooks: You will work with central and local teams to identify opportunities to tackle brand challenges at scale through creative toolkits and brand marketing playbooks.

FAQs

What are the qualifications required for the Head of Global Campaigns role at Deliveroo?

The qualifications required for the Head of Global Campaigns role at Deliveroo include 10+ years of proven experience working in a similar role, experience in delivering TTL production, managing creative agencies, managing direct reports, strong interpersonal skills, exceptional attention to detail, experience communicating with senior leadership, a self-starter attitude, and experience working at or with a retail/eComm/tech/FMCG company is preferred.

What does the Head of Global Campaigns role at Deliveroo entail?

The Head of Global Campaigns role at Deliveroo involves owning the Global Campaigns programme, planning an annual calendar of global and multi-market campaigns, managing the process of global brand campaigns end-to-end, evaluating campaign impact, managing a team, setting creative best practices across channels, developing global toolkits and playbooks, and more.

How does Deliveroo support its employees' well-being?

At Deliveroo, the company prioritises its employees' welfare and offers benefits in areas such as healthcare, well-being, parental leave, pensions, and generous annual leave allowances. Benefits may differ by country, and employees can also take time off to support a charitable cause of their choice.

How does Deliveroo promote diversity and inclusion in the workplace?

Deliveroo believes in creating a workplace that represents the world's diversity and is committed to diversity, equity, and inclusion in all aspects of the hiring process. The company values individuals for who they are and encourages candidates of all backgrounds to apply. Adjustments can be made for candidates who may require accommodations during the application process or interviews.

We’re a food company, aiming to be the food company. Fancy joining that mission?

Retail & Consumer Goods
Industry
1001-5000
Employees
2013
Founded Year

Mission & Purpose

Deliveroo is an online food delivery platform that connects customers with a wide range of restaurants and food establishments. Through their website and mobile app, customers can browse menus, place orders, and have their favourite meals delivered directly to their doorstep. Deliveroo's ultimate mission is to provide convenient and efficient food delivery services, giving customers access to a diverse selection of cuisines from local restaurants. Their purpose is to support restaurants and food vendors by expanding their reach and customer base, enabling them to thrive in the digital age and compete in the increasingly competitive food delivery market. Deliveroo aims to enhance the overall dining experience for customers while helping restaurant partners grow their business and adapt to evolving consumer preferences.

Culture & Values

  • Live and Breathe our Marketplace

  • Play to Win

  • Celebrate Difference

  • Champion Big and Small Innovations

  • Obsess about Operational Excellence

  • Be Curious and Intellectually Honest