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Head of Media

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  • Job
    Full-time
    Expert Level
  • Marketing
    Media & Journalism
  • London

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Requirements

  • Strong media expertise & experience, analysing, owning & delivering full funnel media plans
  • Strong expertise & understanding of the role of different media channels & platforms, objectives & measurement techniques
  • Media agency planning experience on traditional & digital channels
  • Prior experience in relevant media agency, group or advertiser
  • Team management experience, ideally of at least minimum 3 people & ideally including matrix reporting lines
  • Strong interest in media, market developments and innovation, with curiosity to try the unproven
  • Good written & verbal communication skills with ability to articulate complex or technical matters in a simple way across all levels of the organisation
  • A positive attitude to ambiguity and able to tackle problems with a structured approach
  • Ability to build strong working relationships with internal teams and agency partners

Responsibilities

  • Define & drive the strategic deployment of the biggest divisional media budget within the L’Oréal UKI Group
  • Work with the brand teams and media agency to develop full funnel media plans (including retail media), to drive business performance, integrating learnings from internal MMM studies (BET-IQ & Rules Of Engagement) & best practises.
  • Take a strategic view across brands & categories to ensure the CPD division is meeting its broader goals (market share / consumer targeting etc)
  • Work with the brand & finance teams to ensure spend is managed to budget & on time – setting up strong process for managing phasing, changes to budgets etc.
  • Work with the multi-divisional teams to ensure that all governance rules & targets are met & if necessary, recommend new local rules based on learnings.
  • Be responsible for the CPD division hitting targets of use of 1P data in media, including driving new test & learn initiatives across platforms.
  • Contribute to the development of the strategic roadmap & best practise for key media platforms including retail media partners in conjunction with multi-division teams
  • Lead the understanding of competitive investment trends, media mix & creative learnings.
  • Work with multi divisional team to drive the innovation / testing agenda to ensure our division remains at the forefront of pioneering media opportunities.
  • Own the relationship with key stakeholders in the agencies and internally within our multi-divisional & international teams.
  • Manage and lead a team of media experts & drive upskilling for the division.

FAQs

What are the key responsibilities of the Head of Media at L'Oréal's Consumer Products Division?

The key responsibilities include defining and driving the media strategy, managing the divisional media budget, developing full funnel media plans, ensuring spend is managed on time, analyzing competitive investment trends, leading a team of media experts, and driving innovation and testing initiatives across media platforms.

What qualifications are required for the Head of Media position?

Candidates should have strong media expertise with experience in full funnel media plans, knowledge of different media channels and measurement techniques, prior experience in media agencies or relevant advertisers, team management experience, and strong communication skills.

Is experience in both traditional and digital media channels required?

Yes, strong expertise and understanding of both traditional and digital media channels are essential for this role.

Will the Head of Media have the opportunity to lead a team?

Yes, the Head of Media will lead a team of media experts and is responsible for driving their upskilling.

What types of media platforms will the Head of Media focus on?

The Head of Media will focus on developing strategies for key media platforms, including retail media partners, and will be involved in driving innovation and testing new media opportunities.

What is L'Oréal's approach to diversity and inclusion in recruitment?

L'Oréal is committed to creating a diverse, equitable, and inclusive environment where everyone is welcome and their contributions are valued, regardless of their background or protected status.

What benefits does L'Oréal offer to employees?

L'Oréal offers a competitive benefits package, including health insurance, discounted products, enhanced family leave, a generous pension plan, and access to learning and development programs.

What is the company culture like at L'Oréal?

The company culture at L'Oréal values agility, innovation, diversity, and purpose, with a commitment to creating meaningful impact in the beauty industry and ensuring sustainability.

How does L'Oréal support professional development?

L'Oréal supports professional development through leadership programs, monthly expert talks, and opportunities for skill-building to help employees master their roles.

What is the significance of 1P data usage in this role?

The Head of Media will be responsible for driving the division's targets for the use of first-party data in media and implementing new test and learn initiatives across various platforms.

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.

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