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Head of Social Media (m/w/d)

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Deichmann

1mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing

AI generated summary

  • You should have a marketing degree, extensive social media strategy experience, proven performance management success, strong leadership skills, and fluency in German and English.
  • You will optimize social media strategy, develop content and campaigns, manage performance metrics, enhance community engagement, collaborate across departments, control budgets, and lead a team.

Requirements

  • Erfolgreich abgeschlossenes Studium im Bereich Marketing, Kommunikation oder vergleichbare Qualifikation
  • Mehrjährige Erfahrung in der Entwicklung und Umsetzung internationaler Social-Media-Strategien, idealerweise mit Schwerpunkt auf dem deutschen Markt
  • Nachweisbare Erfolge im Social-Media-Performance-Management und in der KPI-gesteuerten Optimierung
  • Ausgeprägte Führungsqualitäten und Erfahrung in der Leitung von Teams
  • Tiefes Verständnis für Social-Media-Trends, Plattformen (z.B. Meta, TikTok, Twitch) und Tools sowie Begeisterung für innovative Ansätze
  • Hervorragende analytische, strategische und kommunikative Fähigkeiten
  • Verhandlungssichere Deutsch- und Englischkenntnisse in Wort und Schrift

Responsibilities

  • Umsetzung und Optimierung der internationalen Social-Media-Strategie in Anlehnung an die Unternehmensvision
  • Entwicklung lokaler Ansätze, abgestimmt auf Zielgruppenbedürfnisse und Markttrends
  • Verantwortung für die Content-Strategie sowie die Umsetzung plattformspezifischer Kampagnen
  • Überwachung und Optimierung der Performance aller internationalen und lokalen Social-Media-Kanäle
  • Weiterentwicklung des Community Managements mit Fokus auf Engagement und Innovation in verschiedenen Verticals
  • Enge Zusammenarbeit mit den Abteilungen Marketing, PR, Produktmanagement und Vertrieb, um eine konsistente Markenkommunikation sicherzustellen
  • Verantwortung für die Budgetplanung und -kontrolle
  • Führung, Entwicklung und Motivation eines 7-köpfigen Teams

FAQs

What is the job title for this position?

The job title is Head of Social Media (m/w/d).

What type of company is Deichmann?

Deichmann is a self-financed family-owned business with over 4,700 locations in 34 countries.

What are the key responsibilities of the Head of Social Media?

The key responsibilities include implementing and optimizing the international social media strategy, developing local approaches, managing content strategy, overseeing performance, enhancing community management, collaborating with various departments, managing budget planning, and leading a 7-member team.

What qualifications are required for this role?

A successfully completed degree in marketing, communications, or a comparable qualification is required, along with several years of experience in developing and implementing international social media strategies.

What languages are necessary for this position?

Proficient German and English language skills in both spoken and written form are required.

How many vacation days are offered?

The position offers 30 days of vacation.

What are the available benefits for employees?

Benefits include 30 vacation days, mobile working options, company pension scheme, childcare places, employee discounts, support fund, seminars & training, health management, and company events.

Is previous experience in team management required?

Yes, significant leadership qualities and experience in managing teams are essential for this role.

Are there opportunities for professional development?

Yes, the company provides opportunities for seminars and training for professional development.

What is the structure of the social media team?

The Head of Social Media will lead an international team consisting of 7 members.

Retail & Consumer Goods
Industry
10,001+
Employees
1913
Founded Year

Mission & Purpose

Deichmann is a leading footwear retailer offering a wide range of stylish and affordable shoes for men, women, and children. Their mission is to provide high-quality footwear that combines fashion with comfort at accessible prices. Deichmann aims to make the latest trends available to everyone, ensuring customer satisfaction through excellent service and a diverse product range. The company is committed to sustainability and ethical practices, striving to create a positive impact on both customers and the environment.

Benefits

  • Product Discount

  • Generous Annual Leave

  • Pension

  • Annual Bonuses for Store Managers

  • Sales Commission for Store Teams

  • Awards & Recognition

  • Team Incentives

  • Childcare Vouchers