FAQs
What is the primary responsibility of the Influencer Lead EMEA?
The primary responsibility is to shape and scale Airbnb’s influencer strategy across EMEA, crafting a regional influencer strategy that aligns with global priorities and designing high-impact campaigns that drive brand discovery and advocacy.
What platforms will the influencer campaigns focus on?
The influencer campaigns will focus on platforms such as TikTok, Instagram, and YouTube.
What is the required experience for this role?
Candidates should have extensive experience in influencer work and proven experience in building and managing networks of agency partners across different countries and cultures.
Is experience in handling specific European markets necessary for this position?
Yes, experience working across different European markets, including Italy, Germany, the UK, France, and Spain, is essential.
What skills are crucial for the Influencer Lead EMEA?
Crucial skills include excellent writing and verbal communication, attention to detail, the ability to work with multiple stakeholders, and a passion for pop culture and trends.
Are there specific tools or software that the candidate should be familiar with?
Yes, familiarity with social listening and influencer management tools such as Sprinklr and CreatorIQ is required.
What kind of strategy will the Influencer Lead need to implement?
The Influencer Lead will need to implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns.
Does the role involve collaboration with external agencies?
Yes, the role involves overseeing external agencies to foster authentic storytelling and inspire creative content from influencers.
What is the company’s stance on diversity and inclusion?
Airbnb is committed to working with the broadest talent pool possible and believes that diverse ideas foster innovation and engagement.
Will the Influencer Lead be involved in trend monitoring?
Yes, the Influencer Lead will play a pivotal role in identifying trends, opportunities, and social conversations to inform and execute timely strategies.