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Influencer Marketing Executive

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Moonpig

5d ago

  • Job
    Full-time
    Junior Level
  • London
  • Quick Apply

AI generated summary

  • You need 1-2 years in influencer marketing, strong negotiation skills, social media proficiency, analytical abilities, and excellent communication, organizational, and interpersonal skills.
  • You will manage influencer relations, drive campaign execution across social channels, negotiate contracts, track performance, and engage with customers while staying updated on industry trends.

Requirements

  • 1-2 years experience in influencer marketing, partnerships, community management, or a similar role
  • Strong negotiation skills and expertise in running influencer campaigns.
  • Demonstrated experience and ability in working with other marketing functions to extend the value of influencers and ambassadors
  • Experience using social media and influencer management tools
  • Excellent commercial and analytical skills, with an ability to understand the key drivers of performance within influencer marketing and partnerships to deliver strong growth
  • Proficiency in all social media platforms, particularly understanding of tracking and data
  • Excellent organisational skills with the ability to manage multiple tasks and projects simultaneously
  • The ability to express insights, suggestions, and make challenges to both internal teams and external partners
  • Strong interpersonal and communication skills, bringing energy to any environment you enter
  • Knowledge of the influencer landscape in the US or Australian market

Responsibilities

  • Key Responsibilities
  • Support influencer and community management activities across three distinct markets, understanding and adapting to the unique needs and preferences of each
  • Help drive our creator marketing strategy and execution across various social channels such as Instagram, YouTube, TikTok and Podcasts
  • Identify and strategically reach out to potential influencers, content creators and brand ambassadors who align with our brand values and marketing objectives
  • Support with the creation of influencer campaign briefs and oversee the execution ensuring that deliverables are met and campaigns run smoothly
  • Negotiate contracts and manage agreements to ensure mutually beneficial partnerships
  • Serve as the main contact for influencers and partners, providing them with needed information, resources and support
  • Align influencer and UGC strategies with our broader marketing goals, focusing on brand awareness and customer acquisition
  • Track results and monitor planned activities for paid partnerships to ensure timely execution and alignment with campaign objectives
  • Monitor and reply to direct messages, comments, and interactions on our social accounts, ensuring a positive and engaging customer experience
  • Manage UGC to leverage authentic customer experiences in our marketing strategies
  • Plan and source content to post our social channels
  • Stay up-to-date with social media and influencer trends, platform updates, and best practices
  • Seek out partnership opportunities and be proactive in suggesting innovative strategies to keep our brand ahead of the curve

FAQs

What is the role of the Influencer Marketing Executive at Moonpig Group?

The Influencer Marketing Executive is responsible for executing the content creator and influencer strategy, managing relationships with influencers, overseeing campaign activities, and engaging with the community across social media platforms to enhance brand visibility, engagement, and customer acquisition.

How many years of experience are required for this position?

The role requires 1-2 years of experience in influencer marketing, partnerships, community management, or a similar role.

What social media platforms will I be working with in this role?

You will be working across various social channels such as Instagram, YouTube, TikTok, and Podcasts.

Will I need to negotiate contracts with influencers?

Yes, you will be responsible for negotiating contracts and managing agreements to ensure mutually beneficial partnerships.

How does Moonpig Group approach diversity and inclusivity?

Moonpig Group is committed to creating an inclusive and caring culture, celebrating diverse backgrounds and ensuring all employees feel a sense of belonging and can be their authentic selves at work.

What kind of skills are important for this role?

Key skills include strong negotiation abilities, excellent commercial and analytical skills, proficiency in social media platforms, good organizational skills, strong interpersonal and communication skills, and knowledge of the influencer landscape, particularly in the US or Australian market.

How does the company support work-life balance?

Moonpig Group believes in hybrid working, providing flexibility to employees to balance their work and personal commitments, and supports discussions about individual ways of working during the interview process.

What are my main responsibilities in this position?

Your main responsibilities include supporting influencer and community management activities, driving creator marketing strategy, reaching out to influencers, overseeing campaign execution, tracking results, engaging with the community, managing user-generated content, and staying updated on social media trends.

Is there opportunity for growth within the company?

Yes, Moonpig Group encourages employees to drive impact and offers opportunities for growth and development within the organization.

Are there any employee-led committees at Moonpig Group?

Yes, there are several employee-led committees, including those focused on LGBTQ+, Gender Balance, Neurodiversity, and EMBRACE for better racial awareness and cultural enrichment.

Moonpig

Cards, Gifts and Flowers

Retail & Consumer Goods
Industry
201-500
Employees
2000
Founded Year

Mission & Purpose

Moonpig Group is a leading online retailer specialising in personalised greeting cards, gifts, and flowers. With operations primarily in the UK, Moonpig provides customers with a convenient platform to create custom cards and select unique gifts for various occasions. The company's mission is to help people connect and celebrate life's moments, offering a wide range of customizable options delivered directly to recipients. Moonpig Group aims to make giving easy and meaningful by combining technology, creativity, and a commitment to customer satisfaction.