FAQs
What is the primary focus of the Influencer Marketing Specialist role?
The primary focus of the Influencer Marketing Specialist role is to develop and execute the influencer program in the UK, managing influencer campaigns, relationships, and strategies to drive brand awareness and customer acquisition.
What qualifications are required for this position?
The required qualifications include 1-3 years of experience in influencer marketing, experience in negotiating contracts, familiarity with influencer marketing platforms like CreatorIQ and Tribe Dynamics, and strong organizational and reporting skills.
What does a typical day look like for an Influencer Marketing Specialist at lululemon?
A typical day involves executing influencer marketing processes, building relationships with influencers, reporting on campaign performance, briefing influencers for campaigns, and collaborating with other marketing channels to source creator content.
Is knowledge of specific influencer marketing tools necessary?
Yes, experience with tools such as CreatorIQ, Tribe Dynamics, and affiliate networks like AWIN is preferred for managing influencer relationships and campaigns effectively.
What are some essential soft skills for this role?
Essential soft skills include proactivity, strong communication skills, the ability to foster connections and relationships, and a positive attitude towards creating a fun working environment.
Does lululemon prioritize diversity and inclusion in their hiring process?
Yes, lululemon is an Equal Employment Opportunity employer and bases employment decisions on merit and business needs, ensuring an inclusive hiring process.
What key performance indicators (KPIs) are tracked in the influencer program?
While specific KPIs may vary, they typically include performance metrics related to engagement, reach, and overall effectiveness of influencer campaigns, as monitored through influencer marketing platforms.
Will I have the opportunity to contribute to strategizing for influencer marketing in EMEA?
Yes, the role allows you to contribute to the strategy and processes for influencer marketing across the EMEA region, expanding beyond just the UK market.
What is the company's stance on personal development and responsibility?
lululemon encourages employees to take personal responsibility for their lives, acknowledge choice in every moment, and integrate an entrepreneurial spirit and innovation in their work.
How does lululemon view the importance of relationships in this role?
Building strong, trusting relationships with both influencers and internal teams is vital for success in the Influencer Marketing Specialist position, as fostering connection is a core value of the company.