FAQs
What is the main focus of the Insight Analyst role?
The main focus of the Insight Analyst role is to deliver insightful and actionable analysis to influence decision-making within the Digital department and wider commercial team, with a key emphasis on driving revenue and customer experience improvements.
What skills are required for the Insight Analyst position?
Strong analytical skills, experience with web analytics tools (like Adobe and Google), proficiency in SQL and/or Python, and excellent data visualization and communication skills are required for the Insight Analyst position.
What kind of experience is necessary for this role?
Candidates should have experience in data cleansing, manipulation, interpretation of complex data, and identifying actionable recommendations, as well as strong customer awareness and commercial acumen.
Is prior knowledge of Adobe Analytics necessary for this position?
Yes, experience with Adobe Analytics is important, as the role involves supporting others in using the tool effectively and ensuring data integrity through Tag Management technology.
What opportunities for career development are available at British Airways?
British Airways encourages employees to consider opportunities across the business to help them develop and progress, offering the chance to take on new challenges and advance in their careers.
Are there travel benefits offered to employees?
Yes, employees receive access to brilliant staff travel benefits, including unlimited basic and premium standby tickets on British Airways flights and up to 30 discounted ‘Hotline’ airfares per year for themselves and their friends and family.
How does British Airways approach inclusion and diversity?
British Airways is committed to creating an inclusive workplace that values diverse representation. The company recognizes that every employee brings unique originality and creativity, and it aims to foster a culture where everyone can be themselves.
What kind of degree is preferred for this role?
A numerate degree or demonstrated numerical competence in a relevant role is preferred for the Insight Analyst position.
How does the role involve stakeholder management?
The Insight Analyst position requires good stakeholder management, building effective relationships with product owners, and effectively communicating insights and recommendations to stakeholders with varying levels of technical ability.