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Integrated Marketing Manager - Europe (Fixed term Contract)

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TikTok

6d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

AI generated summary

  • You need extensive marketing experience, strong analytical and project management skills, proficiency in campaign execution, and proficiency in additional European languages.
  • You will develop and execute marketing strategies, manage campaigns end-to-end, align cross-functional teams, track performance metrics, and communicate progress effectively.

Requirements

  • Extensive experience in marketing strategy, brand strategy, brand reputation, diversity projects, partnership or co-branding; relevant experience in tech companies preferred.
  • Strong analytical skills and able to analyze data to measure the success of marketing campaigns.
  • Highly motivated and result-oriented self-starter. Ability to thrive in ambiguity and adjust quickly to change.
  • Strong background in project management and operational tasks within projects (contracts, payments, reports, etc).
  • Experience leading and managing cross-functional projects, budgets, and timelines, and being able to motivate and inspire with their projects (including agencies).
  • Proficiency in executing and optimizing marketing campaigns across TV, out-of-home (OOH), print, social media, and influencer marketing, with a strong focus on performance measurement.
  • Excellent communication skills, including the ability to present ideas to stakeholders.
  • Business fluency in additional European languages for cross country collaboration (German or French advantageous).
  • International company experience preferred.

Responsibilities

  • Develop and implement marketing strategies and campaigns to increase brand metrics among non-users and current users in Europe.
  • Lead marketing campaigns and initiatives end-to-end execution, including project plan, cross-function alignment and success measurement (monitor, analyze, and report on campaign performance using KPIs to assess effectiveness and ROAS).
  • Define the project plan, campaign objectives based on data, target audience and size, main KPIs, core narrative, estimated budget, and previous insights, among other definitions. Provide direction to different teams: media, creative, strategy and analytics, social, and communications. Act as a maestro, orchestrating all components of the overall campaign.
  • Manage overall campaigns: timelines, and resources, define roles and responsibilities among teams, communicate campaign progress, define measurement plan, share learnings, among others.
  • Be able to influence cross-functional teams when managing large-scale campaigns and strategic initiatives.

FAQs

What is the job title for this role?

The job title is Integrated Marketing Manager - Europe (Fixed term Contract).

Where is this position located?

This position is based in London.

What are the main responsibilities of the Integrated Marketing Manager?

The main responsibilities include developing and implementing marketing strategies, leading marketing campaigns end-to-end, managing project plans, and influencing cross-functional teams for large-scale campaigns.

What qualifications are required for this role?

Minimum qualifications include extensive experience in marketing strategy, strong analytical skills, project management experience, and proficiency in executing marketing campaigns across multiple channels.

Are international company experiences preferred for this position?

Yes, international company experience is preferred.

Is there a focus on diversity in the projects handled by this role?

Yes, the role involves brand strategy and diversity projects to enhance brand reputation and connect with diverse audiences.

What kind of skills are essential for communication in this role?

Excellent communication skills are essential, including the ability to present ideas to stakeholders effectively.

What kind of analytical skills are expected from the candidate?

Strong analytical skills are expected, enabling the candidate to analyze data to measure and report on the success of marketing campaigns.

Is knowledge of other European languages beneficial for this position?

Yes, business fluency in additional European languages, such as German or French, is advantageous for cross-country collaboration.

What is TikTok's mission?

TikTok's mission is to inspire creativity and bring joy.

What kind of work environment can a candidate expect at TikTok?

Candidates can expect a dynamic, inclusive, and supportive work environment that values diversity, encourages continuous learning, and celebrates success.

What types of marketing channels will the Integrated Marketing Manager work with?

The Integrated Marketing Manager will work with TV, out-of-home (OOH), print, social media, and influencer marketing channels.

What kind of personal attributes does TikTok look for in a candidate for this role?

TikTok seeks highly motivated, result-oriented self-starters who can thrive in ambiguity and adjust quickly to change.

Does TikTok offer opportunities for professional growth?

Yes, TikTok provides opportunities for growth in a supportive environment that values continuous learning and innovation.

How does TikTok approach diversity and inclusion in the workplace?

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives, reflecting the diverse communities they serve.

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TikTok

Entertainment & Media
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

TikTok is a social media platform where users create and share short videos on various topics, including entertainment, education, and lifestyle. Their ultimate goal is to inspire creativity and bring joy to people's lives through engaging and entertaining content. TikTok's purpose is to provide a platform for self-expression and connection, fostering a global community where individuals can express themselves authentically and connect with others who share similar interests and passions.