Logo of Huzzle

Home

Matches

Explore

Manage

Integrated Marketing Manager, Wearables

image

Meta

8d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Product
  • London

AI generated summary

  • You need a Bachelor's degree, extensive consumer marketing experience, brand strategy expertise, proficiency in Hindi, and a proven ability to lead teams, influence executives, and navigate complexity.
  • You will lead marketing strategy for wearables, drive adoption, collaborate with teams, share consumer insights, and measure marketing effectiveness across brand and performance metrics.

Requirements

  • Bachelor's degree or equivalent marketing experience
  • Significant experience in consumer marketing
  • Experience in a brand marketing role for consumer brands, developing brand strategy for world-renowned companies
  • Experience working on consumer technology brands/products/channels
  • Experience working on a broad range of marketing efforts for the India market
  • Proven track record of leading high performing teams, bringing a growth mindset
  • Experience leading fast-growing, cross-functional teams, either formally through reporting structure or informally through influence
  • Experience working with, influencing and presenting to executive level stakeholders (VP & C-level)
  • Experience driving highly ambiguous, broad and highly complex topics to extreme clarity of strategy and execution, at pace, in a dynamic environment
  • Proficient in Hindi
  • Experience in luxury, retail, or other popular brands
  • Advanced qualifications in marketing strategy
  • Experience leveraging music, fashion, sports to build brands

Responsibilities

  • Lead the vision and marketing strategy for Wearables products
  • Drive adoption and engagement of our platforms in key markets.
  • Partner with the international Sales teams to lead market growth and campaign implementation.
  • Partner closely with Product, Product Marketing, Policy, Finance, and HR teams to ensure all brand and marketing efforts are aligned and coordinated with those groups and vice-versa.
  • Collaborate with Marketing peers across Reality Labs and the Consumer Marketing organization to push the thinking of the work and maximize the impact of the efforts you lead.
  • Serve as an ambassador to educate and inform the team about the most important consumer insights, dynamics, and shifts to drive our work.
  • Demonstrate the effectiveness and efficiency of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics in partnership with Marketing Insights.

FAQs

What is the primary responsibility of the Integrated Marketing Manager, Wearables?

The primary responsibility is to lead the vision and marketing strategy for Wearables products, including defining regional-specific marketing plans and driving adoption and engagement in key markets.

What qualifications are required for this role?

A Bachelor's degree or equivalent marketing experience, significant experience in consumer marketing, experience in brand marketing for consumer brands, and proficiency in Hindi are required qualifications for this role.

Is experience with consumer technology essential for this position?

Yes, experience working on consumer technology brands, products, or channels is essential for this position.

Will I need to collaborate with cross-functional teams?

Yes, collaboration with Sales, Product Marketing, Product, Privacy, Media, Communications, and other key stakeholders is essential in this role.

Are there any preferred qualifications for the Integrated Marketing Manager role?

Preferred qualifications include experience in luxury, retail, or other popular brands, advanced qualifications in marketing strategy, and experience leveraging music, fashion, or sports to build brands.

What markets will I be focusing on as part of this role?

You will be focusing primarily on international markets for the Wearables product groups.

Will I be expected to present to executive-level stakeholders?

Yes, experience in influencing and presenting to executive-level stakeholders (VP & C-level) is a requirement for this role.

Does the role involve measuring marketing effectiveness?

Yes, demonstrating the effectiveness and efficiency of marketing investment through both short- and long-term measurement is a key responsibility.

What type of teams will I be leading?

You will be leading high-performing, cross-functional teams, either formally through reporting or informally through influence.

Is proficiency in Hindi mandatory for this role?

Yes, proficiency in Hindi is a mandatory requirement for this position.

image

Meta

Technology
Industry
10,001+
Employees
2004
Founded Year

Mission & Purpose

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.