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Jr. Field Marketing Specialist

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Red Bull

1mo ago

  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Marketing
  • New York

AI generated summary

  • You need 1+ year experience, passion for people, strong leadership skills, creativity, excellent communication, a valid US driver's license, and a Bachelor's degree or equivalent. Fluent in English; additional languages a plus.
  • You will drive trial and engagement among students, manage sampling and marketing initiatives, coach Student Marketeers, and oversee logistics to enhance brand visibility on campus.

Requirements

  • 1+ years initial work experience (e.g Team Leader, Grad Program, Internship)
  • Passion for people and eagerness to learn people management
  • Leadership, motivation, and ability to cultivate a team environment
  • Strong 'can do' attitude, strives for perfection and love for the detail in every project
  • Creative mind with a track record of putting new ideas into practice and assessing results
  • Excellent communication skills, including presenting and training abilities
  • Must have valid US driver's license
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage

Responsibilities

  • Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your market.
  • Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions.
  • Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.
  • Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
  • Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program.
  • Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.
  • Manage sampling requests externally and internally, ensuring these align with wider priorities.
  • Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
  • Source & hire with with the help of the FMM, no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.
  • Implement and uphold the national recruitment, on-boarding and training modules for consistency.
  • Train and lead Student Marketeers with an 'empowerment' approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the 'top' performing Student Marketeers.
  • Lead a strong Team Leader program.
  • Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local collegiate consumer on campus, with a focus on participation.
  • Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport, fitness/culture scenes, on campus.
  • Identify collegiate local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull.
  • Be instrumental in the implementation of national and global events/projects with excellence.
  • Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers.
  • Activate National pillars, events and Global Brand Projects in & around universities encompassing the core program objectives.
  • Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
  • Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
  • Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (eg. 'focus groups').
  • Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
  • Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
  • Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.
  • Drive efficiencies in our programs, using program tools to ensure we are set up for success.
  • Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management.
  • Support the national operations team to manage product stock with discipline.
  • Regular maintenance and management of program tools, Mini fleet and other branded items in a premium manner.

FAQs

What is the primary responsibility of the Jr. Field Marketing Specialist?

The primary responsibility of the Jr. Field Marketing Specialist is to support the Field Marketing Manager in driving Red Bull's brand presence on college campuses and in local markets, engaging new consumers, and managing a team of Student Marketeers.

What qualifications are required for this position?

This position requires 1+ years of work experience (e.g., Team Leader, Grad Program, Internship), a Bachelor's degree or equivalent work experience, and a valid U.S. driver's license. Fluency in English is mandatory, and additional language skills are considered an advantage.

What type of environment does this job promote for its employees?

The role promotes a team-oriented environment that values leadership, motivation, and personal development, emphasizing empowerment and ownership among team members.

Is prior experience in marketing necessary for this role?

While prior experience in marketing is not explicitly required, some initial work experience in relevant roles is preferred, such as team leadership or internships.

Are there opportunities for creative contributions in this position?

Yes, the position offers ample opportunities for creativity, as the Jr. Field Marketing Specialist is expected to lead the generation and implementation of new ideas that resonate with the local market and student audience.

How does the Jr. Field Marketing Specialist interact with consumers?

The Jr. Field Marketing Specialist interacts with consumers through various trials, sampling programs, and events aimed at overcoming barriers, driving positive trial experiences, and expanding the audience base.

What is the salary range for this position?

The base salary range for this position is $65,000 to $82,000, along with cash incentives. Actual salary offers may vary based on work experience.

What kind of benefits does Red Bull offer to its employees?

Red Bull provides comprehensive medical, dental, and vision plans, a 401k match, family leave, PTO, a paid holiday schedule, pet insurance, legal insurance, life insurance, and tuition reimbursement. Note that benefits may vary based on employment nature and work location.

Who is eligible to apply for this job?

This position is open to U.S. citizens, U.S. permanent residents, or individuals currently authorized to work in the United States on a valid visa.

Is travel required for this role?

Yes, since the position is based 'in the field', some travel to local markets and college campuses is expected to effectively engage with consumers and manage the Student Marketeers.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.