(Junior) Brand Manager (all genders)

Bayer

Nov 4

Applications are closed

Job
Full-time
Junior & Mid Level
Marketing
Product
Leverkusen

Requirements

You have a relevant university degree (Master's or similar, ideally with a specialization in marketing) or an equivalent qualification
You bring several years of experience in Marketing and Communication
Having both operational and strategic experience in OTC or FMCG marketing is part of your background
Consumer-centric thinking is part of your mindset, and you excel in problem-solving while demonstrating entrepreneurial and strategic thinking
Experience in Sales and/or Trade Marketing is beneficial and adds to your skill set
You possess strong analytical skills and remain flexible and adaptable to changes
Being a team player is essential, and you thrive when working collaboratively
Fluent German and English skills, both written and spoken, complete your profile

Responsibilities

You implement the brand strategy and take responsibility for activation planning and conception, as well as overseeing the resulting activations as part of your role
Managing the brand within the overall portfolio strategy is part of your responsibility, and you identify new growth opportunities
You actively drive day-to-day brand management across all marketing mix elements. Planning and implementing strategies to achieve in-market objectives, such as sales levels and market share, are part of your role
You hold sales and budget responsibility, including monitoring, planning, and controlling the brand's in-market performance and internal KPIs (Net Sales, Profit & Investment, profitability)
Conducting continuous data analysis (monitoring market trends, brand performance, and competition) and making data-driven conclusions and recommendations to enhance in-market brand performance is part of your responsibility. You keep the TB4L framework, including 7P analysis, up to date
You actively contribute to developing the local full-funnel media strategy in close collaboration with the Media/Digital Manager, E-commerce Team, and Media Agency partners. This includes media briefing, planning and execution, post-buy analysis, and managing specific media research studies
Collaborating strongly within the local category team to ensure successful activation of patients, consumers, and shoppers is part of your role. You also work closely with the customer teams to meet the needs of the retail channel
You maintain a close exchange and cooperation with the Brand Activation Managers in Austria to generate efficiencies for the DE/AT country cluster

FAQs

What is the primary focus of the (Junior) Brand Manager role at Bayer?

The primary focus of the (Junior) Brand Manager role is to implement and manage brand strategy, oversee activation planning, drive day-to-day brand management, and identify new growth opportunities for medical products.

What qualifications are required for this position?

A relevant university degree (Master's or equivalent, ideally with a specialization in marketing) and several years of experience in Marketing and Communication are required for this position.

What kind of experience is beneficial for a candidate applying for this role?

Experience in OTC or FMCG marketing, Sales and/or Trade Marketing, as well as strong analytical skills, are beneficial for candidates applying for this role.

What languages do I need to speak for this position?

Fluent German and English skills, both written and spoken, are required for this position.

What is the duration of the employment for this position?

This position is limited to 2 years.

Will I have sales and budget responsibilities in this role?

Yes, you will hold sales and budget responsibility, including monitoring, planning, and controlling the brand's in-market performance and internal KPIs.

Is there collaboration with other teams involved in this role?

Yes, you will collaborate closely with local category teams, customer teams, and Brand Activation Managers to ensure successful activation of patients, consumers, and shoppers.

Is Bayer open to applicants who do not meet all the requirements listed in the job description?

Yes, Bayer welcomes applications from individuals who may not meet all the requirements, as they value the talent and passion of candidates who are eager to learn and grow.

What benefits does Bayer offer to employees?

Bayer offers a competitive compensation package, hybrid work models, family support services, learning and development opportunities, health awareness measures, and an inclusive work environment.

Where is the location of this job?

The position is based in Leverkusen.

Bayer

Science for a better life

Science & Healthcare

Industry

10,001+

Employees

1863

Founded Year

Mission & Purpose

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Our products and services are designed to benefit people and improve their quality of life. At the same time, we aim to create value through innovation, growth and high earning power. Our products help address some of today’s biggest challenges, including global population growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of natural resources. In line with our mission “Bayer: Science For A Better Life,” we aim to improve people’s quality of life by preventing, alleviating or curing diseases. We also help provide an adequate supply of high-quality food, feed and renewable plant-based raw materials. For these endeavors, we focus on developing and successfully commercializing innovative products and solutions based on scientific knowledge.