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Junior Copywriter

  • Job
    Full-time
    Entry, Junior & Mid Level
  • Marketing
    Media & Journalism

AI generated summary

  • You need experience in writing roles, a strong portfolio, research skills, excellent editing, social media expertise, deadline management, and a deep understanding of Gen Z trends.
  • You will create diverse digital content, conduct research, collaborate with teams, engage audiences, respond to queries, analyze performance, and ensure consistency across all materials.

Requirements

  • Proven Experience: Prior work experience as a content writer, copywriter, or in a similar role.
  • Portfolio: A portfolio showcasing published articles, social media content, or other writing samples.
  • Research Skills: Strong ability to conduct research using multiple sources to inform content creation.
  • Writing & Editing: Excellent command of the English language with outstanding writing and editing skills.
  • Deadline-Oriented: Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative Passion: A genuine passion for creating viral content and staying on top of trends.
  • Gen Z Insight: Deep understanding of Gen Z preferences and the ability to tailor content to resonate with this demographic.
  • Social Media Expertise: Experience creating engaging reels, ideating, storyboarding, scripting, and executing content, preferably using mobile devices.
  • Collaboration: A team player who thrives in a collaborative environment and is open to feedback and new ideas.
  • Bachelor’s or Master’s degree in English, Journalism, Marketing, or a related field.

Responsibilities

  • Content Creation: Conceptualize and write social media posts, reels, videos, ads, banners, and other forms of digital content.
  • Copywriting: Develop concise, eye-catching, and innovative headlines and body copy for a range of digital materials.
  • Research: Conduct research to source facts, statistics, and trends to inform and enhance content.
  • Team Collaboration: Brainstorm and collaborate with the team on new ideas and strategies to elevate brand presence.
  • Audience Engagement: Build and nurture a following on social media by producing engaging and shareable content.
  • Competitive Research: Research industry trends and competitors to create original, innovative content that stands out.
  • Cross-Department Collaboration: Work with campaign managers, creative teams, and designers to bring ideas to life.
  • Content Variety: Write across multiple platforms, including websites, blogs, articles, social updates, case studies, guides, white papers, and more.
  • Community Interaction: Respond to audience queries and comments on social media platforms.
  • Additional Content Creation: Develop content for e-books, podcasts, and other digital formats.
  • Content Gap Analysis: Identify gaps in existing content and recommend new topics based on customer needs and emerging trends.
  • Consistency: Maintain consistency in tone, style, fonts, and images across all content.
  • Editing: Review and edit content produced by other team members to ensure high quality and alignment with brand voice.
  • Performance Analysis: Monitor marketing metrics and suggest content optimizations to improve engagement.
  • Innovative Ideas: Collaborate with other departments to brainstorm and implement fresh, innovative content ideas.

FAQs

What are the main responsibilities of a Junior Copywriter in this role?

The main responsibilities include content creation, copywriting, conducting research, team collaboration, audience engagement, competitive research, cross-department collaboration, writing across multiple platforms, community interaction, additional content creation, content gap analysis, maintaining consistency, editing, performance analysis, and generating innovative ideas.

What qualifications are required for this position?

A Bachelor’s or Master’s degree in English, Journalism, Marketing, or a related field is required.

Is prior experience in content writing or copywriting necessary?

Yes, prior work experience as a content writer, copywriter, or in a similar role is required.

How important is knowledge of Gen Z in this role?

A deep understanding of Gen Z preferences is crucial as the content created needs to resonate with this demographic.

What kind of projects will I be working on?

You will be working on various projects including social media posts, ads, blogs, e-books, podcasts, and more.

Will I need to conduct research as part of the job?

Yes, conducting research to source facts, statistics, and trends to inform and enhance content is a key responsibility.

What skills are essential for this Junior Copywriter position?

Essential skills include excellent writing and editing abilities, strong research skills, creativity, social media expertise, collaboration skills, and the ability to meet deadlines in a fast-paced environment.

How do we measure the success of the content created?

Success is measured by monitoring marketing metrics and suggesting content optimizations to improve engagement.

Is there an opportunity for professional growth in this role?

Yes, this position offers opportunities to expand your skills and grow within the team while working on innovative content strategies.

What type of portfolio is required when applying for this position?

A portfolio showcasing published articles, social media content, or other writing samples is required.

We are the artists using science to help grow your business.

Marketing & Advertising
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

Team Pumpkin is a digital marketing agency that specialises in providing innovative solutions for brand growth through various online platforms. Their ultimate mission is to help businesses enhance their digital presence and achieve their marketing goals by leveraging data-driven strategies and creative campaigns. The company's purpose is to drive impactful and measurable results for their clients by employing a comprehensive approach to digital marketing, including SEO, social media management, content creation, and analytics. Team Pumpkin aims to be a catalyst for their clients' success, fostering growth and visibility in the competitive digital landscape.