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Junior Marketing Associate, Data Driven Experiences - Redken

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L'Oréal

Sep 24, 2023

Applications are closed

  • Job
    Full-time
    Entry Level
  • Marketing
  • New York

Requirements

  • Undergraduate degree completed in the past 12 months
  • Passion for digital marketing and marketing
  • Interest in Beauty Industry, excellent organizational skills and ability to handle multiple tasks in a fast paced environment
  • Exceptional writing skills
  • Strong Attention to detail

Responsibilities

  • Assist in the management of email marketing calendar including email topics and deployment dates for brand priorities.
  • Brief emails for both Redken Pro, Consumer & Salon Centric:
  • Liase with Hair Color, Hair Care and education marketing teams to get creative brief direction. Ensure briefs align with CRM best practices / findings.
  • Write copy, pull images, write brief & open job in project management system for Graphic Designers
  • Brief creative team. Review email designs and provide to marketing teams for feedback. Manage review process with creative to address revisions and gain final marketing approval.
  • Deliver email assets to Accenture (email vendor)/Saloncentric and oversee monthly deployments
  • Pull monthly email campaign metrics and evaluate success & report out to larger marketing teams
  • Deliver final email files to Accenture and Saloncentric for deployment. Review test emails and provide feedback
  • Write subject lines and pre-header text.
  • Work with Saloncentric team to request deployment dates and review email reporting. Provide reporting to product marketing teams.
  • Work with Level Loyalty team to provide monthly offers to program members:
  • Liase with Redken Marketing teams to get offers to provide to Level monthly
  • Keep calendar of events and manage relationship with Level team
  • Assist with updating Reports & Presentations for the DDX team
  • Support Pro & Consumer Sweepstakes execution & fulfilment for engagement & acquisition
  • Compile competitive research & email inspiration
  • Assist in blog editing & website content ad hoc projects to gain exposure to full DDX channels

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.

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