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(Junior) Product Marketing Manager (m/w/d) Interventional Spine - DACH

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Stryker

2mo ago

  • Job
    Full-time
    Entry & Junior Level
  • Marketing
    Product
  • Duisburg

AI generated summary

  • You need a passion for marketing, creativity, strong communication skills, strategic thinking, bilingual in German and English, a valid driver's license, and preferably experience in medical device marketing.
  • You will plan product launches, analyze market trends, develop marketing strategies, build KOL networks, create materials, train sales teams, and organize marketing events.

Requirements

  • Erforderlich:
  • Ausgeprägte Leidenschaft für Marketing und Freude an einer vielseitigen Schnittstellenaufgabe mit internen und externen Partnern.
  • Überzeugungsstärke, Kreativität und Begeisterungsfähigkeit.
  • Ausgeprägte Zielorientierung, strategisches und konzeptionelles Denken sowie erste Erfahrung im internationalen Arbeitsumfeld.
  • Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift.
  • Gültiger PKW-Führerschein der Klasse B.
  • Bevorzugt:
  • Abgeschlossenes Studium in Marketing, Naturwissenschaften, Wirtschaftswissenschaften oder einer vergleichbaren Fachrichtung.
  • Erste Berufserfahrung im Marketing, Vertrieb oder in verwandten Bereichen, idealerweise in der Medizintechnik und im Produktbereich Wirbelsäule.

Responsibilities

  • Planung und Umsetzung von Produkteinführungen unserer Interventional Spine (IVS) Produkte sowie die kontinuierliche Vermarktung und anschließende Betreuung des Produktportfolios über den gesamten Produktlebenszyklus.
  • Analyse des lokalen Marktes hinsichtlich Potenzialen, Trends und Wettbewerbern zur Ableitung von Strategien für Produkteinführungen, Preisgestaltung und die Auswahl von Key Opinion Leadern (KOL).
  • Strategische Entwicklung eines Marketingplanes für die DACH-Region in enger Zusammenarbeit mit dem europäischen Brandmarketing, dem zuständigen regionalen Business Unit Manager und den Regionalen Verkaufsleitern.
  • Aufbau eines Netzwerks zu relevanten KOLs zur erfolgreichen Platzierung unserer Produkte.
  • Erstellung von Marketingmaterialien und digitalen Kampagnen basierend auf der definierten Marketingstrategie.
  • Schulung des Außendienstes und enge Zusammenarbeit mit dem Vertrieb.
  • Planung und Organisation von Marketingveranstaltungen wie Fortbildungen, Kongressen und Inhouse-Events im Rahmen des Marketing-Budgets.

FAQs

What is the primary responsibility of the (Junior) Product Marketing Manager for Interventional Spine?

The primary responsibility includes planning and executing product launches for Interventional Spine products, continuous marketing, and managing the product portfolio throughout its lifecycle.

What qualifications are required for this position?

Required qualifications include a strong passion for marketing, excellent communication skills, strategic and conceptual thinking, proficiency in German and English, and a valid driver's license (Class B).

Is prior experience in the medical technology field necessary?

While it is preferred to have some experience in marketing, sales, or related fields, ideally in medical technology and the spine product area, it is not explicitly required.

Will I have the opportunity to work with Key Opinion Leaders (KOLs)?

Yes, building a network with relevant KOLs is part of the role to ensure successful product placement.

What type of marketing events will I be involved in?

You will be involved in planning and organizing marketing events such as training sessions, congresses, and in-house events as part of the marketing budget.

How much travel is associated with this position?

The travel requirement can be up to 30%, which may include occasional external overnight stays.

Will I have training opportunities in this role?

Yes, you will be responsible for training the sales team and collaborating closely with them.

Are there opportunities for collaboration with other teams?

Yes, you will work closely with the European brand marketing team, regional business unit manager, and regional sales leaders.

What is the company culture like regarding diversity?

The company values diversity and encourages applications from individuals regardless of their ethnic, national, or social background, gender, disability, age, or sexual identity.

Where can I learn more about the Interventional Spine product line?

You can find more information about the Interventional Spine products at the following link: https://www.stryker.com/de/de/interventional-spine.html.

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Stryker

Together with our customers, we are driven to make healthcare better. #WeAreStryker

Manufacturing & Electronics
Industry
10,001+
Employees
1941
Founded Year

Mission & Purpose

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Medical and Surgical, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com and careers.stryker.com. PRODUCTS: ● Reconstructive ● MedSurg ● Neurotechnology & Spine FACTS: ● 2022 Sales: $18.4 billion ● Industry : Medical Instruments & Supplies ● Employees: 51,000+ globally ● 40 Years of Sales Growth leading up to 2020 ● 44+ Manufacturing and R&D Locations Worldwide ● $1.45 billion spend on research and development in 2022 ● 12,000+ patents owned globally in 2022 ● Products Sold in Over 75 Countries ● Fortune 500 Company ● 6 consecutive years as one of Fortune's World's Best Workplaces