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Manager, Design & Digital Content, LSEG Academy

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LSEG (London Stock Exchange Group)

Jan 14

  • Job
    Full-time
    Senior Level
  • Marketing
    Design
  • London
  • Quick Apply

AI generated summary

  • You need 5+ years in B2B content, managerial experience, strong editing skills, familiarity with SEO, data-driven insights, creative visual skills, and proficiency in MS Office and analytics tools.
  • You will plan content campaigns, track performance, manage social media, create marketing assets, oversee branding, develop strategies, and lead a team while enhancing learning solutions.

Requirements

  • Ideally 5+ years of experience in editorial B2B content development with an excellent understanding of content marketing and writing effectively for different purposes across the customer journey.
  • Demonstrable experience working to brand guidelines and different tones of voice, and editing copy to meet brand guidelines.
  • Demonstrable managerial experience with the ability to provide mentorship and deliver succinct and actionable feedback.
  • Familiarity with content marketing principles and a good understanding of the digital marketing intersections with content, such as SEO.
  • A creative mindset with strong visualization skills to bring content to life across social media, websites, digital campaigns, publications, brochures, etc.
  • Data-driven, with a track record in measurement reporting, campaign optimization, and interpreting results, translating data into insights, and 'telling the story’ behind performance drivers.
  • Creative copywriting skills.
  • Good knowledge of MS Office applications (PPT, Excel).
  • Strong project management skills and the ability to collaborate across teams.
  • Proficiency in Canva, Eloqua, and/or Gainsight.
  • Understanding of how to use analytical tools such as Google & Adobe Analytics.
  • Experience using AI tools to improve your own ways of working and the quality of your output is a plus.
  • Knowledge of SEO tools.

Responsibilities

  • You will plan and execute content campaigns, ensuring they resonate with the right audiences across channels and markets. You will excel at working directly with customers, making our learning relevant to their workflow.
  • Tracking the effectiveness of promotional channels and content, actively monitoring performance, and identifying opportunities for improvement.
  • Generating updates and reports, such as analysing social media reach and general data analysis.
  • Authoring the review cadence for website pages on the LSEG Learning Centre. You will review the work of a team of learning coordinators, to ensure the highest standards of attention to detail and best practices are rigorously implemented across all channels, including thumbnails, titles, descriptions, tags, groups, durations, etc.
  • Creating and maintaining marketing assets such as PDFs, PPT decks, social media assets, and newsletters.
  • Leading LSEG Academy’s social media channels, including LinkedIn and YouTube. You will be responsible for the output for these channels (graphics, GIFs, etc.), and ensure they continue to grow and expand across all key metrics.
  • Developing an engaging content strategy and calendar that aligns with LSEG Academy’s short-term and long-term goals.
  • Authoring customer email communication for onboarding, continuous education, and new learning experiences or platform release campaigns. You will be responsible for maintaining all email schedules, ensuring the best possible content is distributed, and regularly interrogating content performance.
  • Overseeing branding change projects on behalf of LSEG Academy.
  • Developing new launch promotional assets, including new certifications, learning programs, and website developments.
  • Editing, proofreading, and improving upon the learning team’s course outlines when necessary, ensuring brand consistency by presenting optimally with business marketing teams.
  • Developing internal communication assets for LSEG Academy to drive awareness and adoption of learning solutions among colleagues in Sales & Account Management.
  • Leading a small team of localization managers responsible for the end-to-end management of localized learning content, sites, and promotional assets.

FAQs

What is the primary responsibility of the Manager, Design & Digital Content at LSEG Academy?

The primary responsibility is to elevate the digital presence of LSEG Academy, develop impactful ideas for educational offerings, oversee digital localization, and manage content campaigns to ensure they resonate with different audiences.

What qualifications are required for this position?

Ideally, candidates should have 5+ years of experience in editorial B2B content development, a strong understanding of content marketing, and demonstrable managerial experience.

What essential skills are needed for this role?

Essential skills include a creative mindset, data-driven analysis capabilities, creative copywriting skills, proficiency in MS Office, and strong project management skills.

What experience is considered desirable for this role?

Desirable experience includes proficiency in tools like Canva, Eloqua, and Gainsight, and a good understanding of analytical tools such as Google and Adobe Analytics.

Who will the Manager, Design & Digital Content supervise?

The Manager will oversee a small team of localization managers responsible for managing localized learning content, sites, and promotional assets.

What metrics will be used to measure success in this role?

Success will be measured by conversion and CTR rates, bounce rates, traffic by source, website page traffic, content engagement, and quality metrics.

What platforms will the Manager lead in terms of social media?

The Manager will lead LSEG Academy’s social media channels, specifically LinkedIn and YouTube.

Is prior experience with SEO tools necessary for this position?

While not mandatory, knowledge of SEO tools is considered a desirable skill for this role.

Does LSEG Academy offer opportunities for professional development?

Yes, LSEG Academy promotes individual growth by providing tailored benefits and support, including healthcare and wellbeing initiatives.

What is the work culture like at LSEG?

LSEG fosters a collaborative and creative culture that encourages new ideas and values individuality, promoting diversity in the workforce.

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LSEG (London Stock Exchange Group)

Finance
Industry
10,001+
Employees

Mission & Purpose

LSEG (London Stock Exchange Group) is a diversified international markets infrastructure business —earning our clients’ trust for over 300 years. That legacy of customer-focused excellence ensures that you can rely on our expertise in capital formation, intellectual property and risk and balance sheet management. As global leaders in financial indexing, benchmarking and analytic services, we offer unrivalled access to international capital markets. Our high-performance technology solutions enable companies worldwide to access funds for growth and development. And with our Data & Analytics, Capital Markets and Post Trade divisions, we provide a comprehensive, integrated suite of trusted financial market infrastructure services that help our customers pursue—and achieve—their ambitions. You can count on our open access model for unparalleled partnership, flexibility, stability, and support across all of our businesses. That’s how we make a difference— ensuring people can meet their potential—worldwide.