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Manager Digital Marketing - BU Originals Statement (m/f/d)

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adidas

Dec 27

Applications are closed

  • Job
    Full-time
    Mid Level
  • Marketing
  • Herzogenaurach

Requirements

  • Good interpersonal/communication skills and level of strategic thinking.
  • Experience in marketing digital campaign development and execution.
  • Deep understanding of an ever-changing marketing landscape and experience in project management.
  • Experience with digital production process and technical nature of developing digital marketing initiatives.
  • Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
  • Working knowledge of
  • Office software,
  • Development languages (including but not limited to: HTML, DHTML, Flash, Javascript, XML, asp, java, CSS),
  • Analytics systems,
  • Standard CMS platforms
  • Digital channels (social, owned and emerging technologies).
  • Understanding of and passion for the sports and fashion/entertainment industry.
  • Good presentation and organizational skills.
  • Degree in Marketing, Communications, Retail, Digital or a related field. Master’s degree / MBA a plus.
  • 4+ years’ industry and / or relevant work experience.
  • Fluent written and spoken English language skills.

Responsibilities

  • Lead the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return.
  • Monitor that the strategy and initiatives are flawlessly executed.
  • Coordinate agencies on the creation and development of digital campaigns and initiatives.
  • Work with cross-functional departments to ensure flawless execution and seamless connection plans: eComm, IT, Media, PR, Customer Service, CRM, Retail, etc.
  • Research and coordinate external resources and partners to service the global strategy.
  • Process and suggest priorities in order to get the best return from the allocated budget.
  • Involve digital analytics to monitor success of digital campaigns and shape future strategies.
  • Coordinate and distribute documentation of project information with internal and external groups.
  • Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the business unit global strategy.

FAQs

What is the core responsibility of the Manager Digital Marketing - BU Originals?

The core responsibility is to indicate the overall digital strategy for the business unit and deliver innovative execution in digital media.

What qualifications are required for this position?

A degree in Marketing, Communications, Retail, Digital or a related field is required, with a Master’s degree or MBA being a plus. Additionally, 4+ years of industry and/or relevant work experience is necessary.

What skills are essential for success in this role?

Essential skills include good interpersonal and communication abilities, strategic thinking, experience in digital campaign development and execution, project management, and knowledge of digital production processes.

How does this role interact with other departments?

The Manager Digital Marketing coordinates with cross-functional departments such as eCommerce, IT, Media, PR, Customer Service, CRM, and Retail to ensure flawless execution and seamless connection plans.

Is experience with digital analytics important for this position?

Yes, experience with digital analytics is important to monitor the success of campaigns and to inform future strategies.

What type of digital channels should a candidate be familiar with?

A candidate should have experience with various digital channels, including social media, owned channels, and emerging technologies.

Is fluency in English necessary for this position?

Yes, fluent written and spoken English language skills are required.

Does adidas promote an inclusive work environment?

Yes, adidas celebrates diversity, supports inclusiveness, and encourages individual expression in the workplace, emphasizing that they are an equal opportunity employer.

Will the candidate need to coordinate with external agencies?

Yes, coordinating agencies on the creation and development of digital campaigns and initiatives is a key responsibility of this role.

Are technical skills related to development languages required?

Yes, a working knowledge of development languages such as HTML, DHTML, Flash, JavaScript, XML, ASP, Java, and CSS is important for this position.

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Fashion & Arts
Industry
10,001+
Employees
1949
Founded Year

Mission & Purpose

adidas is a multinational sportswear company that designs, manufactures, and sells a wide range of athletic and lifestyle products, including footwear, apparel, and accessories. As one of the leading sportswear brands in the world, their products cater to various sports and activities, aiming to provide athletes and consumers with high-quality and innovative gear to enhance their performance and lifestyle. Their ultimate mission is to be the best sports brand in the world, with a focus on creating products that combine cutting-edge technology and design to meet the evolving needs of athletes and consumers. Their purpose is to inspire and enable people to harness the power of sports in their lives, fostering a culture of creativity, sustainability, and inclusivity. Through collaborations with athletes, teams, and influencers, as well as initiatives for social and environmental responsibility, adidas strives to make a positive impact on communities and contribute to a healthier and more active world.

Benefits

  • Bonus program – based on short term incentives

  • Long-Term Incentive (LTI) plan for senior management and Executive Board members

  • Adidas Stock Purchase Plan

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