FAQs
What is the core responsibility of the Manager Digital Marketing - BU Originals?
The core responsibility is to indicate the overall digital strategy for the business unit and deliver innovative execution in digital media.
What qualifications are required for this position?
A degree in Marketing, Communications, Retail, Digital or a related field is required, with a Master’s degree or MBA being a plus. Additionally, 4+ years of industry and/or relevant work experience is necessary.
What skills are essential for success in this role?
Essential skills include good interpersonal and communication abilities, strategic thinking, experience in digital campaign development and execution, project management, and knowledge of digital production processes.
How does this role interact with other departments?
The Manager Digital Marketing coordinates with cross-functional departments such as eCommerce, IT, Media, PR, Customer Service, CRM, and Retail to ensure flawless execution and seamless connection plans.
Is experience with digital analytics important for this position?
Yes, experience with digital analytics is important to monitor the success of campaigns and to inform future strategies.
What type of digital channels should a candidate be familiar with?
A candidate should have experience with various digital channels, including social media, owned channels, and emerging technologies.
Is fluency in English necessary for this position?
Yes, fluent written and spoken English language skills are required.
Does adidas promote an inclusive work environment?
Yes, adidas celebrates diversity, supports inclusiveness, and encourages individual expression in the workplace, emphasizing that they are an equal opportunity employer.
Will the candidate need to coordinate with external agencies?
Yes, coordinating agencies on the creation and development of digital campaigns and initiatives is a key responsibility of this role.
Are technical skills related to development languages required?
Yes, a working knowledge of development languages such as HTML, DHTML, Flash, JavaScript, XML, ASP, Java, and CSS is important for this position.