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Manager, Global Marketing - Lifestyle

  • Job
    Full-time
    Junior (1-2 years) - Mid-level (3-4 years)
  • Marketing
  • New York City
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, 2-3 years brand marketing experience, hands-on licensing knowledge, campaign creation skills, strong communication and presentation abilities, computer proficiency, and willingness to travel.
  • You will execute brand marketing, digital initiatives, and social media campaigns, coordinate with partners, manage influencer relations, analyze analytics, and support administrative tasks for Lifestyle brands at ABG.

Requirements

  • Bachelor’s Degree in marketing, business, or a similar field.
  • A minimum of 2-3 years of experience in brand marketing and management; fashion brand marketing experience is required.
  • Hands-on experience managing marketing in a brand licensing environment.
  • Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing.
  • Seamless communication skills with strong in-room presentation capabilities.
  • Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, all social media platforms.
  • Willingness and ability to travel as the role requires.

Responsibilities

  • Provide day-to-day support on executing brand strategy and marketing/digital plans.
  • Execute 360-degree brand marketing, digital/social, and retail initiatives that drive brand awareness and license partner sales (including campaign activations, creative asset development, public relations, and digital components).
  • Support consistent, ongoing communication with both internal and external stakeholders, working with teams to compile key product decks and ensure access to new styles and seasonal priorities.
  • Coordinate with licensees and partners to gather and distribute seasonal assets.
  • Support on execution annual Brand Summits for the brand to present annual brand strategy, marketing plans and activations to key licensees and stakeholders.
  • Day-to-day social posting and community management across platforms.
  • Develop content calendars to optimize posting schedules and engagement opportunities for brands.
  • Plan and manage influencer campaigns on ABG proprietary influencer software, Winston.
  • Working both organically and within a given budget, support the team on execution of influencer and content marketing campaigns to promote across platforms.
  • Moderate user generated content for use across channels and ensures that rights are requested and received from all influencers and users who tag the brands in photos. Coordinate with celebrity image agencies to secure images and rights for social/digital use for all brands.
  • Request plans and track updates from key partners.
  • Compile and interpret analytics reporting across owned brands.
  • Manage product need requests for social media campaigns and influencer seeding. Manage sample closet
  • Manage daily administrative tasks, including: updating platform schedules, updating gifting spreadsheets, tracking licensing partner obligations, being mindful of best practice reminders, referencing social media holiday calendars, and updating legal templates to reflect current contests and promotions.
  • Collaborate with internal teams to develop strategic gifting and seeding programs.

FAQs

What is the primary focus of the Manager, Global Marketing - Lifestyle role at Authentic Brands Group?

The primary focus of the Manager, Global Marketing - Lifestyle role is to drive ideas into action, evolve and transform brands, and build the intersection of digital and experiential marketing to help achieve the mission of the company.

What kind of workplace culture does Authentic Brands Group promote?

Authentic Brands Group promotes an inclusive workplace culture where diversity of thought and expertise drive competitive advantage. Teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation.

Where are the main offices of Authentic Brands Group located?

Authentic Brands Group is headquartered in New York City, with additional offices in major metropolitan cities including Los Angeles, Miami, Toronto, Mexico City, London, and Shanghai.

How does Authentic Brands Group support career development for its employees?

Authentic Brands Group provides opportunities for employees to access resources and scale, leverage innovative technology, and own their careers. The company encourages employees to drive ideas into action and fosters a nimble environment for innovation.

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising
Industry
201-500
Employees
2010
Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments