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Manager, Shopper Marketing - Convenience

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Red Bull

2mo ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • Santa Monica

AI generated summary

  • You need 3+ years in CPG (Sales/Brand/Shopper Marketing), strong project management skills, strategic thinking, and excellent communication. A Bachelor's degree and fluency in English are required.
  • You will develop and execute Shopper Marketing programs, manage budgets, analyze performance, create impactful messaging, and coordinate with stakeholders to drive consumer engagement at large retailers.

Requirements

  • 3+ years of experience in CPG environment, ideally within Sales, Brand or Shopper Marketing
  • Field experience is a plus
  • Strong project management, solution orientation and cross-functional collaboration skills – ability to organize, prioritize and deliver on time
  • Strategic and intellectually curious, with track record of up-leveling projects to maximize success
  • Ability to drive insights into action
  • Excellent written and oral communication skills
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage

Responsibilities

  • Development and execution of Shopper Marketing programming; generic, retailer, and Red Bull voiced
  • Consolidates and defines the Shopper Marketing Programming Calendar for Super Regional Large Format customers
  • Brief internal and external media teams and agencies and develops all program creative adhering to Red Bull brand standards
  • Translates Brand assets and initiatives into winning Shopper Marketing programs
  • Designs creative and impactful messaging relevant to Large Format Retail landscape
  • Coordinates with POS team for in-store visibility/POS item development and delivery
  • Seeks out inputs and support from cross functional stakeholders in guaranteeing that consumers perceive Red Bull as a prevalent, relevant, premium Product & Brand at Large Format Retail
  • Creation and deployment of sales tools to team responsible for execution
  • Ensure understanding of brand standards and clear guidelines for the execution of Large Format Super Regional Shopper Marketing programs
  • Ensure seamless alignment with key internal stakeholders and consistency of messaging across all initiatives
  • Intimately familiar with customer’s Shopper Marketing capabilities and vendor partners best equipped to deliver on joint business objectives
  • Delivers Large Format Super Regional customer channel and retailer specific programming that drives shopper purchase conversion
  • Establishes tangible and quantifiable targets to drive and measure performance
  • Identify business case & develop rationale to inform programming decisions
  • Assume responsibility for budget management of Large Format Super Regional Shopper Marketing Programing
  • Analyzes performance to deliver actionable conclusions within the multi-pronged measurement approach
  • Develops custom solutions for Super Regional Large Format shopper insights and opportunities
  • Leads custom program development for Super Regional Large Format Retailers
  • Delivers full suite of programming; from turn-key & scalable to breakthrough & innovative
  • Manages creation of Shopper Marketing program assets: concept development, POS messaging, selling materials
  • Leverages consumer and shopper insights to identify trends and opportunities that will shape the future state of Large Format Shopper Marketing
  • Shares best practices with the US business units and international teams
  • Fosters strong relationships with all internal stakeholders to drive a culture of mutual accountability and motivation

FAQs

What is the primary responsibility of the Manager, Shopper Marketing - Convenience?

The primary responsibility is to define and execute Red Bull's Shopper Marketing strategy and programming in the Small Format channel Super Regional customers, developing on-Brand Shopper Marketing initiatives that meet shopper needs and align with brand and customer priorities.

What kind of experience is required for this position?

A minimum of 3+ years of experience in a CPG environment, ideally within Sales, Brand, or Shopper Marketing, is required. Field experience is considered a plus.

What are the key performance indicators for this role?

The key performance indicators include the development of Shopper Marketing strategy, custom programming, on-Brand initiatives, creative concepts for retail, communication tools for retail stakeholders, and post-program analysis.

Are there any educational requirements for this role?

Yes, a Bachelor's degree or equivalent work experience is required for this position.

Is fluency in other languages beneficial for this role?

Yes, being fluent in English is required, and additional language skills are considered an advantage.

What is the salary range for this position?

The base salary range for this position is $85,600 - $128,400, plus cash incentives, with actual salary offers varying based on work experience.

What benefits are offered in this role?

Benefits include comprehensive medical, dental, and vision plans, 401k match, family leave, PTO, paid holiday schedule, pet, legal, and life insurance, and tuition reimbursement.

Does this position require strong project management skills?

Yes, strong project management, solution orientation, and cross-functional collaboration skills are essential for successfully organizing, prioritizing, and delivering on time.

How does this role contribute to differentiating Red Bull from competitors?

This role develops custom solutions based on shopper insights, creates innovative programming, and leverages consumer trends to ensure Red Bull stands out with shoppers and retailers compared to the competition.

Who do I contact if I have further questions regarding this position?

You can contact the HR department for any further inquiries regarding the position or application process.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.