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Marketing Associate

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Ralph Lauren

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need marketing knowledge, fluency in English, strong analytical and creative skills, curiosity about the luxury industry, attention to detail, and project management abilities.
  • You will design performance strategies, analyze campaigns, collaborate across teams, coordinate communications, and report on trends to enhance brand equity and drive engagement.

Requirements

  • Relevant knowledge in Marketing
  • Fluent in English (both written and spoken); additional languages a bonus
  • Strong business sense and analytical capacity
  • Creative thinking skills and pro-activity in bringing new ideas and concepts
  • Curiosity and understanding of the luxury industry and competitors activities
  • Detail-oriented with the ability to work well under pressure in a fast-paced environment
  • Demonstrate ownership and accountability of whole projects and general tasks
  • Demonstrate clear planning and project management

Responsibilities

  • Co-Design & implement end-to-end performance strategies in close collaboration with RL marcom, commercial teams & partners to ensure strategies have clear KPI objectives & ROIs attached.
  • Earn qualitative share of voice in partnership with the landlords through existing & new initiatives ensuring RL brand equity is protected & quarterly reports are built to reflect progress.
  • Collaborate with RL Media & CRM teams to influence strategy building to deliver qualitative engagement & sales KPIs.
  • Partner across RL & partner insight teams to understand trends, identify opportunities or risks & competitor landscape from premium to luxury players. Build & deliver quarterly reports to cascade internally to enhance knowledge & decision making.
  • Co-own post-campaign analysis with results, learns & future recommendations. Partner with CRM/CIX, planning, finance, marcom teams & external partners.
  • Coordinate between commercial teams (retail, operations, planning, merchants, finance etc.) & Marcom teams (brand, media, creative, PR, CIX/CRM etc.) to drive alignment, synergies, efficiencies, clear & timely information exchange to move projects along.
  • Package content & messaging, negotiate & audit RL share of voice across 13 external partners.
  • Co-Build strategic documents to share annually, seasonally & monthly ensuring all areas of the channel are integrated for a full 360 view to cascade across business leaders & stakeholders.
  • Support with monthly communication to the RL retail organization sharing roadmaps & supporting documents in a clear, timely & organized manner.

FAQs

What types of products does Ralph Lauren Corporation offer?

Ralph Lauren Corporation offers premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality.

How many stores will the Marketing Associate be responsible for?

The Marketing Associate will cover 60 stores across 14 European countries.

What is a key requirement for the Marketing Associate role?

A key requirement is a genuine passion and “feel” for the Ralph Lauren brand, along with a strong interest in fashion and performance marketing.

What are some responsibilities of the Marketing Associate regarding performance marketing?

Responsibilities include co-designing and implementing performance strategies, collaborating with Marcom and commercial teams, influencing strategy building with Media and CRM teams, and conducting post-campaign analyses.

What skills and knowledge are required for this role?

Relevant knowledge in marketing, an understanding of the fashion ecosystem, and fluency in English (additional languages are a bonus) are required.

How does the Marketing Associate coordinate communication within the company?

The Marketing Associate will coordinate between commercial teams and Marcom teams to ensure alignment, timely information exchange, and project progress.

What qualities should a candidate possess for this position?

Candidates should have strong business sense, analytical capacity, creativity, a curiosity for the luxury industry, and attention to detail, along with the ability to manage multiple projects under pressure.

Does the role involve data analysis?

Yes, the role requires conducting analyses, building reports, and deriving insights from performance metrics and market trends.

What is the preferred language proficiency for applicants?

Fluency in English (both written and spoken) is required, and knowledge of additional languages is a bonus.

Is experience in the luxury industry important for this role?

Yes, a curiosity and understanding of the luxury industry and competitors' activities are essential for success in this role.

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Ralph Lauren

“Be anything you want to be. And be many things.” – Ralph Lauren

Fashion & Arts
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

Ralph Lauren is a globally renowned fashion brand that epitomises timeless elegance and iconic style. With a rich heritage spanning several decades, Ralph Lauren has become synonymous with luxury and sophistication. The brand offers a wide range of products, including clothing, accessories, fragrances, and home furnishings, all reflecting impeccable craftsmanship and attention to detail. Known for its classic designs and impeccable quality, Ralph Lauren has established itself as a symbol of refined taste and effortless sophistication. With a commitment to delivering exceptional products and exceptional customer experiences, Ralph Lauren continues to inspire and captivate fashion enthusiasts around the world.