Marketing & Brand Officer

Imperial War Museums

1mo ago

Job
Full-time
Junior & Mid Level
Customer Relations
Marketing
London

AI generated summary

You need marketing experience, knowledge of the marketing mix, campaign management skills, creative flair, budget management, and the ability to collaborate across teams.
You will implement marketing campaigns, manage design projects, oversee budgets, maintain brand standards, update web content, and collaborate across teams for visitor engagement.

Requirements

With some experience of having worked in a marketing team and a solid understanding of the marketing mix and audience segmentation, you will work to support the meeting of visitor and commercial targets for all five branches, with special focus on Churchill War Rooms and HMS Belfast.
Working closely with the Marketing Managers to implement, optimise and evaluate fully integrated marketing campaigns for Churchill War Rooms and HMS Belfast, to help achieve KPIs including visitor and commercial targets.
Being the Marketing team’s ‘champion’ for Churchill War Rooms and HMS Belfast and building up specific organisational and historical knowledge of these sites.
Work closely with the marketing team to identify and understand the key messages and target audiences for marketing and sales campaigns, responding creatively as to how we can best deliver these through earned, owned and paid channels.
Acting as the key point of contact between the Design and the Marketing teams, project managing the development of new marketing creative across all campaigns.
Deputising as needed for the Marketing & Brand Manager on their non-working days, including being across all their projects, attending meetings where necessary and handling enquiries.
Managing the production of marketing print and on-site signage for all five IWM sites.
Acting as a creative artworker, using design software to complete minor design tasks including asset resizing and formatting of digital adverts.
Being responsible for the Print, Signage and Asset Production budget line, ensuring that spend is forecast and tracked. Assist in the management of other budget lines including processing purchase orders, invoices and tracking and reporting on expenditure.
Support the Marketing & Brand Manager on brand-related tasks such as trade mark monitoring and dealing with brand-related enquiries, ensuring that all content upholds IWM’s brand guidelines and tone of voice.
Be a Brand advocate by providing advice and support to other departments, ensuring that brand guidelines are adhered to and approval processes correctly followed.
Monitoring and updating content for the IWM branch webpages on the website, keeping this relevant and updated, as well as working to optimise pages based on performance metrics monitored through Google Analytics.
Support the Marketing Managers in developing relationships with external partners, in particular tourist bodies, membership organisations, tour operators, local development agencies and local community groups and businesses. Keeping them updated with our programming and providing copy, assets and content and ensuring any public facing websites/listings are kept up-to-date.
Records management: ensuring that templates are used, all work is saved accurately (including photography of signage) and copies of marketing materials are archived.
Briefing Front of House and other IWM staff on Marketing activities, and ensure the marketing team’s work is connected and collaborative across teams, including Digital Engagement, Commercial, Communications, Customer Services, Visitor Experience, Volunteering and Learning & Engagement.

Responsibilities

Working closely with the Marketing Managers to implement, optimise and evaluate fully integrated marketing campaigns for Churchill War Rooms and HMS Belfast, to help achieve KPIs including visitor and commercial targets.
Being the Marketing team’s ‘champion’ for Churchill War Rooms and HMS Belfast and building up specific organisational and historical knowledge of these sites.
Work closely with the marketing team to identify and understand the key messages and target audiences for marketing and sales campaigns, responding creatively as to how we can best deliver these through earned, owned and paid channels.
Acting as the key point of contact between the Design and the Marketing teams, project managing the development of new marketing creative across all campaigns.
Deputising as needed for the Marketing & Brand Manager on their non-working days, including being across all their projects, attending meetings where necessary and handling enquiries.
Managing the production of marketing print and on-site signage for all five IWM sites.
Acting as a creative artworker, using design software to complete minor design tasks including asset resizing and formatting of digital adverts.
Being responsible for the Print, Signage and Asset Production budget line, ensuring that spend is forecast and tracked. Assist in the management of other budget lines including processing purchase orders, invoices and tracking and reporting on expenditure.
Support the Marketing & Brand Manager on brand-related tasks such as trade mark monitoring and dealing with brand-related enquiries, ensuring that all content upholds IWM’s brand guidelines and tone of voice.
Be a Brand advocate by providing advice and support to other departments, ensuring that brand guidelines are adhered to and approval processes correctly followed.
Monitoring and updating content for the IWM branch webpages on the website, keeping this relevant and updated, as well as working to optimise pages based on performance metrics monitored through Google Analytics.
Support the Marketing Managers in developing relationships with external partners, in particular tourist bodies, membership organisations, tour operators, local development agencies and local community groups and businesses. Keeping them updated with our programming and providing copy, assets and content and ensuring any public facing websites/listings are kept up-to-date.
Records management: ensuring that templates are used, all work is saved accurately (including photography of signage) and copies of marketing materials are archived.
Briefing Front of House and other IWM staff on Marketing activities, and ensure the marketing team’s work is connected and collaborative across teams, including Digital Engagement, Commercial, Communications, Customer Services, Visitor Experience, Volunteering and Learning & Engagement.

FAQs

What is the job title for this position?

The job title is Marketing & Brand Officer.

What are the primary responsibilities of the Marketing & Brand Officer?

The primary responsibilities include implementing and evaluating marketing campaigns, being a brand champion for specific sites, managing design projects, overseeing marketing print and signage production, and supporting the Marketing & Brand Manager.

Which locations will the Marketing & Brand Officer focus on?

The focus will be primarily on Churchill War Rooms and HMS Belfast.

Is this a full-time position?

The position is a fixed term role expected to end on 31 May 2026.

What experience is required for this position?

Some experience in a marketing team and a solid understanding of the marketing mix and audience segmentation are required.

What kind of creative tasks will the Marketing & Brand Officer need to perform?

The officer will act as a creative artworker, using design software to perform minor design tasks such as asset resizing and formatting digital adverts.

Will the Marketing & Brand Officer work with any external partners?

Yes, the officer will support Marketing Managers in developing relationships with external partners, such as tourist bodies, membership organizations, and local community groups.

What budget responsibilities will the Marketing & Brand Officer have?

The officer will be responsible for managing the Print, Signage, and Asset Production budget line, forecasting and tracking spend, as well as processing purchase orders and invoices.

How will the Marketing & Brand Officer ensure brand consistency?

The officer will provide advice and support to other departments to ensure adherence to brand guidelines and approval processes.

What is the role of the Marketing & Brand Officer in regards to website content?

The officer will be responsible for monitoring and updating content for the IWM branch webpages to keep it relevant and optimized based on performance metrics.

Will the Marketing & Brand Officer need to communicate with other teams within the organization?

Yes, the officer will need to brief Front of House and other staff on marketing activities and ensure collaboration across different teams.

Imperial War Museums

See war through the eyes of the people who lived it. Be moved. Be inspired. Be transformed.

Travel & Leisure

Industry

501-1000

Employees

1917

Founded Year

Mission & Purpose

IWM (Imperial War Museums) tells the story of people who have lived, fought and died in conflicts involving Britain and the Commonwealth from the First World War to the present day. Using its unique collections, IWM explores the causes of war and its impact on people’s lives, engaging audiences worldwide through its website, digital resources and across its five branches - IWM London, IWM North, IWM Duxford, Churchill War Rooms and HMS Belfast.