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Marketing Campaigns Assistant Manager

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the LEGO Group

6d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You should have retail campaign experience, in-store marketing expertise, project management skills, and a strong understanding of retail operations across multiple countries and channels.
  • You will manage EMEA retail events, support marketing campaigns, drive local initiatives, coordinate communications, oversee in-store engagement programs, and assist with special projects.

Requirements

  • Experience in retail campaign or trade marketing, including expert knowledge of in-store shopper touchpoints, retail marketing operations, and experience delivering in-store events.
  • Hands-on experience in developing in-store materials, including working with external agencies.
  • Experience in delivering in-store marketing campaigns across multiple countries and channels.
  • Understanding of retail operations, both stores and eCommerce.
  • Project management and time management expertise.

Responsibilities

  • Deliver the EMEA LEGO Retail events calendar, including LEGO building events, workshops, and store anniversaries.
  • Support marketing campaign execution and shopper activations with Campaign Managers.
  • Manage local marketing initiatives to increase store footfall.
  • Lead marketing communications with store teams and share plans across EMEA functions.
  • Oversee in-store engagement programmes (e.g. Passport, event booking tool).
  • Provide ad-hoc support on campaigns and special projects across the team.

FAQs

What is the role of the Marketing Campaigns Assistant Manager?

The Marketing Campaigns Assistant Manager is responsible for delivering exciting shopper campaigns across EMEA, including store openings, brand campaigns, and events, while also managing local marketing initiatives to enhance store footfall.

What kind of experience is required for this position?

Candidates should have experience in retail campaign or trade marketing, with expert knowledge of in-store shopper touchpoints, retail marketing operations, and a history of delivering in-store events across multiple countries and channels.

Is relocation assistance provided for this role?

No, relocation assistance is not offered for this position.

What are the working hours for this role?

The role follows a hybrid working week arrangement called Best of Both, requiring 3 days in the office and 2 days from home.

Are applications for this role reviewed continuously?

Yes, applications are reviewed on an ongoing basis, and the job posting may be amended or withdrawn at any time.

What are the benefits included with this position?

Benefits include enhanced family care leave, life and disability insurance, wellbeing resources, a generous colleague discount, and eligibility for a bonus scheme.

What is the team structure for this position?

This role is part of the LEGO Retail Regional Marketing team, supporting the EMEA region and collaborating with various market groups and business units.

What is the LEGO Group's stance on diversity and inclusion?

The LEGO Group strives to create a diverse, dynamic, and inclusive culture of play, encouraging applicants from all backgrounds to apply for roles within the team.

Will the selected candidate need to undergo any background screening?

Yes, candidates offered positions with high engagement with children are required to participate in Child Safeguarding Background Screening as a condition of the offer.

What is the purpose of the campaigns managed by the Marketing Campaigns Assistant Manager?

The campaigns aim to create unforgettable brand experiences in LEGO Retail to excite fans of all ages through events like LEGO building activities, workshops, and store anniversaries.

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the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!