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MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations, Alumni Operations

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Boston University

14d ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Boston

AI generated summary

  • You need 5+ years in marketing, a relevant degree, strong HTML and analytics skills, Salesforce Marketing Cloud experience, and expertise in email marketing, journey builder, and SQL queries.
  • You will manage and optimize the Marketing Cloud, collaborate on automation workflows, support data integration, guide email campaigns, ensure compliance, and enhance alumni engagement strategies.

Requirements

  • 5+ years of relevant experience
  • Undergraduate degree or higher in marketing, computer science, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred.
  • Strong knowledge of best practice marketing design techniques, basic knowledge of HTML
  • Technical expertise regarding audience segmentation, data models, and data mining
  • Strong analytical skills with the ability to collect, organize, analyze information, especially related to marketing metrics, with an ability to communicate to business leaders. Must be adept at queries, report writing and presenting findings.
  • Prior experience with Salesforce Marketing Cloud, including certifications.
  • Overall email marketing and campaign automation experience.
  • Experience with SFMC Journey Builder, Email Studio, Contact Builder, Interaction Studio, and using Salesforce Data Extensions
  • Experience with APM script, APIs and/or SQL queries.
  • Strong interpersonal skills

Responsibilities

  • The Marketing Cloud Administrator role is primarily responsible for setting up, managing, and optimizing Salesforce marketing cloud environment.
  • You will partner with Salesforce and DAR marketing teams to design solution that ensures maximum utilization of marketing cloud platform and achieves engagement goals, including the design and implementation of complex Marketing Cloud automation workflows.
  • Collaborate with the Salesforce implementation team to ensure effective development of Marketing Cloud platform for DAR.
  • Configure, manage, and support Marketing Cloud environment including but not limited to journeys, data extensions, users, user roles, connectors, and integrations.
  • Help prepare dataset for email marketing and maintain synchronized data from Salesforce CRM to Marketing Cloud and from other technology platforms.
  • Keep up to date with Marketing Cloud releases, proactively research and make recommendations to optimize marketing activities through new features.
  • Provide technical guidance and training for building sophisticated email campaigns and customer journey.
  • Develop test and measurement strategy with marketing team to track success of marketing campaigns.
  • Support and maintain Preference Center and rules within Marketing Cloud to give DAR users better management with college communications messages and engagement.
  • Ensure a nuanced ability for external constituents to opt out of some college communications while not opting out of all, including university compliance with CAN-SPAM, GDPR, and other privacy regulations.
  • Assist in planning and releasing segmented communications channels and flow for alumni engagement lifecycle.
  • Prepare profiles of key targets that provide broad overview listing attributes of Boston University alums.

FAQs

What is the primary responsibility of the Marketing Cloud Administrator?

The primary responsibility is to set up, manage, and optimize the Salesforce Marketing Cloud environment, ensuring maximum utilization of the platform and achieving engagement goals.

What qualifications are required for the Marketing Cloud Administrator position?

The position requires 5+ years of relevant experience and an undergraduate degree or higher in marketing, computer science, or a related field, along with Marketing Cloud certifications strongly preferred.

Is prior experience with Salesforce Marketing Cloud necessary for this role?

While prior experience with Salesforce Marketing Cloud is preferred, it is not strictly necessary. However, familiarity with related tools and concepts is highly advantageous.

What skills are considered essential for success in this position?

Essential skills include strong knowledge of marketing design techniques, basic HTML, audience segmentation, data models, analytical skills, and the ability to communicate marketing metrics effectively.

Will the Marketing Cloud Administrator collaborate with other teams?

Yes, the Marketing Cloud Administrator will collaborate with the Salesforce implementation team and DAR marketing teams to design solutions that meet engagement goals.

What types of marketing campaigns will the Marketing Cloud Administrator be involved with?

The Administrator will be involved in designing, developing, and maintaining robust alumni and donor marketing campaigns, including email marketing, integrated communication flows, and journey automation.

What are the values the team embodies?

The team values teamwork, transparency, mutual respect, diversity, equity, integrity, strategic thinking, continuous growth, and joy in working toward meaningful goals.

Is experience with SQL and APIs required for this position?

While experience with APM script, APIs, and/or SQL queries is preferred, it is not explicitly required but can enhance a candidate's suitability for the role.

Are there opportunities for training and development in this position?

Yes, the Marketing Cloud Administrator will provide technical guidance and training for building sophisticated email campaigns and customer journeys, contributing to professional growth.

Are individuals with transferable skills encouraged to apply?

Yes, individuals with transferable skills and who meet the defined qualifications are encouraged to apply, even if they have not previously performed every listed responsibility.

Boston University

Over 34,000 students, 10,000+ faculty and staff, 300+ programs of study, three campuses, and one tiny Boston terrier

Education
Industry
10,001+
Employees
1869
Founded Year

Mission & Purpose

Boston University (BU) is a leading private research institution that offers a wide range of undergraduate, graduate, and professional programs across various fields of study. Their ultimate mission is to foster a diverse and inclusive academic community dedicated to excellence in education, research, and service. The purpose of Boston University is to empower students to realise their full potential through rigorous academic training, innovative research opportunities, and a commitment to societal impact. BU aims to contribute to the global advancement of knowledge and the betterment of society by preparing graduates to be thoughtful, engaged, and effective leaders in their chosen fields.