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Marketing Communications Manager

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Red Bull

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Munich

AI generated summary

  • You need a Bachelor’s in marketing or communications, 3–5 years of relevant experience, strong content creation skills, social media knowledge, excellent communication, and project management abilities.
  • You will develop and execute B2B marketing strategies, create content, enhance media presence, engage partners, and analyze campaign effectiveness to drive WRC's visibility and value.

Requirements

  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Minimum 3–5 years of experience in a marketing or communications role, ideally within the sports, events, or entertainment industry.
  • Proven experience in developing engaging content and storytelling across multiple platforms and media.
  • Strong understanding of social media strategy, including LinkedIn and emerging trends.
  • Excellent verbal and written communication skills in English (additional languages are an advantage).
  • Experience in partner collaborations, or industry event marketing is highly beneficial.
  • Knowledge of the media landscape (incl. B2B outlets) and media acquisition.
  • A proactive and creative mindset with the ability to manage multiple projects simultaneously.

Responsibilities

  • Act as a key liaison between Marketing and Communications to develop and execute integrated B2B marketing and communications strategies across all relevant communication channels. Lead storytelling initiatives and editorial media campaigns that highlight WRC’s value for sponsors, broadcasters, and industry partners, with a strong focus on innovation and sustainability. Develop and manage thought leadership content. Craft compelling presentations, case studies, white papers, and press materials that showcase the impact of WRC partnerships and brand collaborations. Plan and develop social media content and social campaigns for partner communications and sustainability initiatives for B2B relevant platforms.
  • Expand WRC’s presence in business, industry, and mainstream media (across all channels, but with a strong focus on digital and social B2B outlets), including outreach to both industry-focused and broader audiences (e.g., tabloids, lifestyle media). Strengthen engagement with trade media, marketing press, and sustainability-focused outlets to position WRC as an industry leader. Work closely with commercial partners to co-create marketing campaigns and B2B content that amplify shared value propositions.
  • Develop and execute B2B awareness campaigns (including newsletter and regular media updates) that enhance the attractiveness of WRC for potential partners and stakeholders. Collaborate with the Partnerships team to align messaging with commercial objectives and sponsorship activations. Monitor and analyse media coverage and campaign effectiveness, providing insights and recommendations for optimisation.

FAQs

What is the primary focus of the Marketing Communications Manager role?

The primary focus is to develop and execute integrated B2B marketing and communications strategies, create high-impact content, and strengthen WRC's presence across media, partner channels, and digital platforms.

What qualifications are required for this position?

A Bachelor's degree in marketing, communications, journalism, or a related field is required, along with a minimum of 3–5 years of experience in a marketing or communications role, ideally within the sports, events, or entertainment industry.

Is experience in partner collaborations important for this role?

Yes, experience in partner collaborations and industry event marketing is highly beneficial for this role.

What platforms should the candidate be familiar with for social media strategy?

The candidate should have a strong understanding of social media strategy, including LinkedIn and emerging trends.

Are additional languages an advantage for applicants?

Yes, excellent verbal and written communication skills in English are required, and additional languages are considered an advantage.

What kind of campaigns will the Marketing Communications Manager be developing?

The Marketing Communications Manager will develop B2B awareness campaigns, including newsletters and media updates, to enhance the attractiveness of WRC for potential partners and stakeholders.

Will the role require monitoring and analysis of media coverage?

Yes, the role will involve monitoring and analyzing media coverage and campaign effectiveness, and providing insights and recommendations for optimization.

How will this role contribute to WRC's positioning within the industry?

This role will strengthen engagement with trade media, marketing press, and sustainability-focused outlets to position WRC as an industry leader.

What is the company's stance on diversity and inclusion?

The company values diversity and supports people in developing their potential and strengths, ensuring equal opportunities for all individuals, regardless of age, skin color, religion, gender, sexual orientation, or origin.

What kind of content will the Marketing Communications Manager be responsible for developing?

The Marketing Communications Manager will be responsible for crafting compelling presentations, case studies, white papers, and press materials that showcase the impact of WRC partnerships and brand collaborations.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.